Martech Series

OCTOBER 28, 2022

Joy Baer joins FullThrottle’s board of directors following her tenure as general manager of FreeWheel Advertisers, where she oversaw the development of the industry’s most advanced media buying and selling platforms. Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva.

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Advertising Ad Tech Impressions MarTech 90

Digiday

NOVEMBER 27, 2022

When you first land in Dentsu’s newly-built metaverse campus in a virtual reality outer space, it can feel like you’re in “Fortnite.” Instead, they can test out retail concepts or build showrooms in the metaverse that will be accessible through virtually reality devices or any online mobile and desktop devices.

Media 64

Media Retail Education Marketing 64

Digiday

JANUARY 9, 2023

As CES closed last week, the topics of sustainability, emerging podcast channels and the metaverse were discussed. All things metaverse and Web3. As expected, Web3 and metaverse technology and activations represented some of the biggest highlights in products and programming this year at CES. Provided by Dentsu.

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Agency Retail Conversion Education 67

VideoWeek

SEPTEMBER 12, 2023

It’s just over one week until this year’s DMEXCO kicks off in Cologne on September 20th, bringing together tens of thousands of professionals from across media and advertising for two days of networking and content. The newest edition of the guide, the CTV Advertising Guide 2024, will be released at this year’s event.

Retail 52

Retail Fashion Media Advertising 52

Basis

DECEMBER 16, 2022

Naïve to the digital advertising regulation you’d introduce, ignorant to how Elon Musk would buy and change Twitter, utterly unprepared for how TikTok could make a 37-year old song a top 10 hit. 2) Programmatic Advertising in 2022: 7 Trends to Know. 3) Digital Advertising Regulation in 2022: What Marketers Need to Know.

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Cookies Advertising Media Marketing 52

Martech Series

NOVEMBER 8, 2022

GlassView , the world’s largest independent video advertising distribution platform, announced Stark Townend as the company’s first Chief Agency Partnership Officer. Former Ampersand and Comcast executive Stark Townend will oversee the continued growth of GlassView’s partnerships with agencies worldwide.

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Agency Media Education ROI 86

Ad Monsters

DECEMBER 4, 2023

For an industry bent on standards, the digital advertising ecosystem is rife with drama, as a stunning collection of books published in 2023 amply demonstrates. The post AdMonsters Writers Holiday Reading List: Best Digital Advertising Ecosystem Books of 2023 appeared first on AdMonsters. Collins, who holds a Ph.D.

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Advertising Media Education Entertainment 100

Martech

MAY 6, 2022

While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. In July 2021, TikTok challenged its community to think about the most memorable advertisements in recent history and create their versions of the ads for its Re: Make campaign.

Media 110

Media Marketing Non-Profit Audience 110

Martech Series

JUNE 16, 2022

digital media experts — including publishers, ad buyers, and adtech experts — on their expectations for digital advertising in programmatic audio. Marketing Technology News: Screena Releases the 1ST Movie Set in the Sandbox, Announces Its Plan to Build a Metaverse….

Media 90

Media Viewability Education Impressions 90

Digiday

JULY 25, 2022

Gaming has proven to be an efficient medium for connecting brands and consumers, yet a serious knowledge gap remains between industry natives and marketers and advertisers looking to enter the space. The final third of your book is focused on the metaverse and the integral role of gaming within it. They may converge, they may not.

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Marketing Media Audience Communications 62

InMobi

FEBRUARY 21, 2022

This article first appeared on The Drum Over the last two years, advertisers across the globe have been trying to formulate a new playbook to keep pace with the dramatic changes observed in the consumer landscape.

Entertainment 52

Entertainment Audience Media Advertising 52

Digiday

DECEMBER 14, 2022

Consulting giant Accenture’s marketing/branding/advertising arm Accenture Song’s annual human behavior trends report, which will be released later this week, identifies the cultural shifts impacting brand loyalty, the workplace and decentralization technologies in the coming year.

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Media Marketing Advertising 69

Digiday

DECEMBER 1, 2022

These data points might guide marketers on alternative spending options for their budgets that go beyond their business. It also addressed the rise of augmented reality in virtual reality platforms, such as the metaverse or other immersive environments. In the past year, influencer content was watched 13.2

Marketing 80

Marketing Food Audience ROI 80

Smart-Hub

OCTOBER 16, 2023

Get a Consultation For Free Contact us On the main stage, industry authorities delved into the advancement of emerging technologies, the pervasive influence of major tech players, global energy challenges, and their implications for the marketing and advertising technology sector.

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Retail Ad Exchange Cookies Fashion 64

Digiday

APRIL 2, 2023

The future is that all or most of a creator’s content is either generated by AI or guided by it. The Connected Commerce Council recently studied that group’s impact on buying and selling digital advertising, speaking with 2,400 SMBs. It is definitely a powerful enablement tool for internal teams,” Dahan said.

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Agency Media Ad Exchange Audience 62

Digiday

OCTOBER 9, 2022

This fall’s theme hits on programmatic issues, but discussions will will range from clean rooms to consolidation to video to measurement to e-commerce to diversity and inclusion in the metaverse. What are the best guides to balancing speed and efficiency with depth and understanding? THE CONSUMER. Should they even? DATA/MEASUREMENT.

Media 63

Media Real Estate Pop-Up Agency 63

Digiday

JUNE 15, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. But that isn’t the only threat at the moment to newsletter publishers’ advertising businesses.

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Media Brand Lift Click Through Rate Brand Awareness 66

Basis

OCTOBER 7, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. You’ve made a good choice: from the metaverse , to live sports , to TikTok , there’s a lot to get excited about.

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Media Click Through Rate Banner Native Advertising 52

Digiday

JUNE 20, 2022

On one end of the Croisette, TikTok has quietly launched its first presence to do the wheeling and dealing with the industry it has missed out on the last two years as well as partner with marketers and advertisers on a personal level. A little ways down the road, further from the Palais, Meta has returned in a similar force to years prior.

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Media Marketing Advertising Agency 64

Digiday

JULY 3, 2022

The companies behind them are trimming down costs wherever they can, including advertising. The rapid growth, short-term mindset that guided many of them over the last two years, has contorted into a more conservative, survivalist one. Now, they’re barely advertising at all. Pull advertising or push it.

Advertising 57

Advertising Impressions Finance Marketing 57

Digiday

OCTOBER 31, 2022

Back in 2020, TikTok challenged marketers and advertisers with the slogan, “Don’t make ads, make TikToks.” TikTok caused a major shift in how users were consuming content, forcing advertisers to adapt their creative strategies from polished, Instagram-ready videos to authentic, culturally relevant content.

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Agency Finance Food Education 68

Digiday

MAY 2, 2023

The company’s content studio, Brand Partnership Studio (BPS), helps brands and creators collaborate to craft innovative campaigns that stand out from traditional advertising initiatives. Twitch, the world’s leading live-streaming service, was nominated for Best In-House Content/Brand Studio. See the complete list of finalists below.

Marketing 69

Marketing Entertainment Audience Agency 69

Martech

JULY 10, 2023

AI-enabled characters will allow audiences to guide their own experience and become active participants instead of passive consumers of content. Moingeon discussed Doppl and his recently launched and wildly successful Hugo Boss metaverse quest during the XR Pub Crawl for marketing and communications. has launched.

Marketing 134

Marketing Education Communications Entertainment 134

VideoWeek

JULY 7, 2023

They also suggested the advertising partnership with Microsoft would end next year as Netflix builds out its own ad tech, and that the company is planning to introduce advertising to its growing gaming business. According to Reuters , advertisers have criticised the company for turning away its most engaged users.

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Agency Media Ad Tech Demand Side Platform 52

Digiday

JUNE 19, 2022

Marketers and advertisers can expect to find much of the usual wheeling and dealing when they descend upon the south of France for this year’s festival. As per usual, the biggest names in marketing, media and advertising will be present. 2022 will likely have two vibes happening,” Leslie Sims, U.S. Find the festival program here.)

Media 66

Media ROI Ad Tech Advertising 66

Digiday

OCTOBER 19, 2022

In its second quarter financial filing this year, Interpublic Group (IPG) noted that the agency holding company, “experienced growth, driven in our domestic market by growth across all disciplines, most notably in our advertising and media businesses ….” So, needless to say, that goes into our advertising budgets.

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Agency Media Retail Entertainment 64

VideoWeek

JUNE 24, 2022

Ever since Netflix announced its intentions to introduce advertising, speculation has been rife around who the streaming giant will pick to help it build out its ad sales infrastructure. The Network Advertising Initiative (NAI) has implemented a new set of standards for location data companies. Discovery the first to participate.

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Ad Tech Agency Media Audience 98

VideoWeek

FEBRUARY 17, 2023

“Transparency is a key component of the DSA and we’ve supported the aims of the regulation from the outset as it mirrors the thinking that guides our quarterly Community Guidelines Enforcement Reports, where we provide insights into the nature of content and accounts removed from our platform,” TikTok said in a statement. “In

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Viewability Audience Media Ad Tech 52

Single Grain

SEPTEMBER 14, 2022

Mark Zuckerberg has rightly said that the metaverse could be the next best thing to teleportation. the metaverse, leading brands are developing innovative strategies to incorporate metaverse marketing in the promotion of their products and services. Let’s begin with the basics of metaverse advertising.

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Agency Marketing SEO Real Estate 59

VideoWeek

MAY 27, 2022

In April it announced a partnership with advertising agency Omnicom to offer its services to marketing clients. European digital advertising grew 30.5 IAB Europe announced the results of its AdEx 2021 Benchmark Study at the Interact 2022 conference, breaking down the state of the digital advertising and marketing ecosystem.

Ad Tech 59

Ad Tech Agency Media Audience 59

Digiday

DECEMBER 6, 2022

As brands enter the metaverse, several companies are starting to build branded experiences across multiple virtual platforms. Some marketers believe this type of cross-platform activation is the future of metaverse advertising — but not everyone is convinced quite yet. But not all metaverse experts are convinced.

Advertising 68

Advertising A/B Testing Audience Marketing 68

Martech

MARCH 10, 2023

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games.

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Advertising CPM Ad network Non-Profit 104

VideoWeek

JANUARY 13, 2023

Netflix Joins Upfronts, Claims a “Broad Swath” of Advertisers. Netflix is “pleased with the growth” of its new ad tier, worldwide advertising president Jeremi Gorman told Variety’s Entertainment Summit at CES. Deutsche Telekom, Orange, Telefónica and Vodafone Plan Advertising ID Joint Venture. Top Stories.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Basis

JUNE 28, 2022

The Potential Global Economic Impact of the Metaverse [:20+]. In partnership with Analysis Group, Meta released a whitepaper discussing the potential contribution of the metaverse to global economic activity—if it were to evolve similarly to prior successful technologies in terms of rate of adoption and impact on GDP.

ROI 64

ROI Ad Targeting Media Audience 64

Basis

SEPTEMBER 20, 2023

While the platform is sometimes dismissed a non-essential advertising channel, brands looking to reach younger audiences —as well as those seeking to be at the forefront of augmented reality (AR)- and metaverse-related activations—would do well to keep an eye on Snapchat. So, does that mean advertisers should ignore Snapchat?

Advertising 82

Advertising Marketing Pop-Up Audience 82

Basis

JUNE 1, 2022

Social media—a medium that’s shaped politics, reunited friends from across the globe, and transformed the digital advertising landscape—is in a moment of crisis. And not because of the new regulations popping up in Europe that will limit some of the hyper-granular targeting that has made social media such an appealing medium for advertisers.

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Media Advertising Pop-Up Video Ads 71

VideoWeek

JUNE 20, 2022

We’ve put together a quick guide to the content most likely to be of interest to our readers to help you fill any gaps you have remaining in your Cannes diaries: Monday. FreeWheel Turns On the Future of TV Advertising Part 1. Marcien Jenckes, Managing Director, Comcast Advertising. The Triple Jeopardy of Attention.

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Fashion Entertainment Communications eCommerce 52