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The WIR: WPP says Clients Aren’t Cutting Spending Yet, UK TV Ad Investment Returns to Growth, and Meta and Apple Face DMA Fines

VideoWeek

. “This growth is being fuelled by innovation across the TV companies, offering data-driven solutions together with culture-shaping content and a creative canvas that is unmatched anywhere in media. The social media giant said it partnered closely with creators to ensure the product met the needs of short-form video creation.

Ad Tech 52
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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

Google’s dominance in paid media is starting to show cracks. Recent projections indicate Google’s share of search-driven paid media in the U.S. This isn’t just a blipit represents a change in how marketers are approaching their digital advertising strategies. Why Look Beyond Google for Paid Media?

Media 52
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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience.

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What is Native Advertising?

Basis

Native advertising: the veritable chameleon of the digital marketing world. Marketers find it powerful enough that US native display ad spending is forecast to reach $97.46 Here, we define what native advertising is and unpack what it looks like, how it can drive performance, and what the future holds for the medium.

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New Study Indicates Native Advertising Outperforms Other Channels at Boosting Mid-Funnel KPIs

Martech Series

Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks. According to recent research, 61% of consumers are less likely to purchase or use a brand again if they see it advertised alongside harmful content. “The

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What is Native Advertising?

Basis

In many ways, native advertising is the veritable chameleon of the digital marketing world. It’s come a long way since its inception over a decade ago, evolving into an important strategic component of digital campaigns—so much so that US native ad spend accounted for almost 60% of total display ad spending last year.

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How to Build Better Commerce Media

PubMatic

In our industry, we’ve seen this before—most notably in the early, rapid rise of programmatic media. But commerce media isn’t doomed to repeat the sins of programmatic’s past. ad spend with retail media networks is expected to hit $100 billion by 2026. But commerce media is about so much more than retail.

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