Martech Series

NOVEMBER 30, 2022

As the value of Influencer marketing increases globally from $1.7BN in 2016 to $16.4BN in 2022, a new report by Ogilvy reveals the influencer marketing trends that will allow brands to build awareness, improve engagement, and drive revenue in 2023. TikTokMadeMeBuyIt has 29.3 Other trends to watch includes the rise of Health Influence.

MarTech 82

MarTech Conversion ROI Audience 82

Martech Series

AUGUST 18, 2022

Digital Air Strike, the leading consumer engagement and customer experience (CX) technology and services company, has been selected by the Virginia Automobile Dealers Association (VADA) to provide needed Customer Experience technology to its dealer body. Marketing Technology News: Solving The Issue of Transparency and Validation: CTV/OTT.

AutoMobile 91

AutoMobile Communications ROI MarTech 91

Paleo AdTech

DECEMBER 10, 2023

Fresh from the Right Media acquisition into Yahoo, O’Kelley was launching his next venture called Adnxs (later AppNexus ), and he astutely foresaw an ad market bifurcated into buy- and sell-side platforms on either side of a real-time exchange.

Media 52

Media Non-Profit Ad Tech Ad Server 52

More About Advertising

APRIL 20, 2016

YouTube – which is owned by Google of course – is claiming that new research shows that ROI (return on investment) is greater on its channel than on conventional TV, which should set the thinkers at TV marketing body Thinkbox thinking.

ROI 63

ROI Marketing Media Agency 63

Martech

JANUARY 10, 2023

Noticing this, marketing strategist Kathleen Schaub is offering a human solution: the customer value squad. Elements of such an approach were outlined last year in the two part series, “ Return on investment is missing in action ,” and “ Static ROI metrics, meet dynamic marketing situation.”

ROI 91

ROI Communications Marketing MarTech 91

MobileAds

DECEMBER 1, 2020

In today’s world of highly targeted campaigns, if your ad campaign doesn’t have unique creative designs for specific segments of audiences, you might not be able to reap the full fruits of your marketing campaign. DCO also means gaining better ROI. CMP Vs. DCO . Why use CMP for DCO? Step 7: CMP collects the messages.

ROI 52

ROI Retargeting Impressions Audience 52

Clearcode

NOVEMBER 6, 2023

As the world continues to embrace the convenience and excitement of online shopping, the e-commerce market has soared to unprecedented heights, causing a remarkable shift that’s transforming how businesses reach their potential customers and interact with their existing ones.

Retail 90

Retail Media Advertising Manufacturing 90

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. Paramount has been impacted by the Hollywood strikes last year, as well as the effect of a soft advertising market on its TV business.

Marketing 52

Marketing Media Entertainment Agency 52

Digiday

JULY 31, 2022

It’s been removed from Instagram three times for cannabis-related content, but the THC-infused beverage Cann has been posting TikToks this year with what cofounder Luke Anderson describes as “interesting, funny, and sharable” content that doesn’t violate cannabis-related marketing regulations. But it’s also not always either-or.

ROI 65

ROI Agency Media Marketing 65

Fuel Lines

AUGUST 1, 2014

Jordan Zimmerman looks more like a professional body builder than he does a brand builder. My body and my mind work together, and real power always comes from balance. They desperately needed a true marketing partner who cared more about spreadsheets than storyboards and the person many found confidence in was Jordan.

Agency 279

Agency Retail ROI Advertising 279

InMobi

JANUARY 5, 2016

Apple’s decision to allow content blocking on iOS 9 acknowledges a significant ongoing shift in how advertisers connect with consumers online, especially in the mobile marketing space. 5 Native Advertising Tips for Mobile Marketers Tip 1: Pay Attention to Every Aspect of Your Ad Native advertising should match the unique user experience.

Native Advertising 52

Native Advertising Advertising Marketing Banner 52

Paleo AdTech

OCTOBER 26, 2021

Fresh from the Right Media acquisition into Yahoo, O’Kelley was launching his next venture called Adnxs (later AppNexus ), and he astutely foresaw an ad market bifurcated into buy- and sell-side platforms on either side of a real-time exchange.

Media 40

Media Non-Profit Ad Tech Ad Server 40

VideoWeek

MAY 3, 2024

The Week in Tech Barb Prepares to Integrate Return Path Data from Connected TVs UK TV measurement body Barb this week issued an invitation to tender for ‘Barb Panel Plus’, the next iteration of Barb’s audience measurement service which will combine Barb’s panel-based data with big data sources.

Video Ads 52

Video Ads Ad Tech Media Audience 52

Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. For the same reason, native ads help marketers drive brand awareness.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

illumin

OCTOBER 20, 2023

Lastly, contextual targeting improves return on investment (ROI) for advertisers. This leads to higher ROI compared to generic or irrelevant placements. This includes optimizing meta tags, headings, URLs, and body text. By aligning content with user intent, businesses can increase the likelihood of conversion.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

InMobi

SEPTEMBER 28, 2016

A study by AdRoll found that 98% of marketers surveyed expect their programmatic ad budgets to increase or stay the same in the coming year, while 87% of marketers believe programmatic ads provide a greater return on investment (ROI) than traditional media.

Viewability 52

Viewability Impressions ROI Rich Media 52

VideoWeek

OCTOBER 13, 2023

CMA Approves Microsoft and Activision (and Ubisoft) Deal The UK’s Competition and Markets Authority (CMA) has cleared Microsoft’s deal to acquire Activision without the cloud gaming rights, which will be divested to Ubisoft. The UK is the third market where the service is available globally, after releases in the US and Germany.

Retail 97

Retail Media Agency Ad Tech 97

Single Grain

MARCH 28, 2023

There are a variety of marketing methods you can employ to promote your SaaS product , but today, we’re going to hone in on one in particular: PPC for SaaS. Get My Free SaaS PPC Marketing Plan Why PPC Is Important for SaaS PPC is a powerful digital marketing strategy that is particularly important for Software as a Service products.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

InMobi

JULY 15, 2016

The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context. Mobile video is also evolving as more marketers start to understand the nuances of mobile usage.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Monetize More

OCTOBER 4, 2022

This isn’t just about getting a bigger cut of the pie for your site’s own sake, either; it’s about using Audience Segmentation as part of an overall marketing strategy. They can also be put into an article’s body text to increase visibility. Because they have high impact and command higher CPMs than other ads.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Martech

SEPTEMBER 28, 2022

Let’s face it: many consider email marketing boring. Email marketing can be an exciting channel because it drives a lot of revenue for your business. Research shows that you can expect a 42X ROI when you invest in email marketing. Maybe you just include their name in the subject line or the body of the email.

Marketing 84

Marketing Real Estate Click Through Rate A/B Testing 84

VideoWeek

JUNE 9, 2023

Meanwhile Viant’s stock price is 90 percent down from February 2021, with a market capitalisation around $280 million. LiveRamp shares have recovered recently, with a current market capitalisation around $1.6 A deal is now expected to be closed within weeks, though neither confirmation nor valuation have been disclosed.

Agency 52

Agency Media Ad Tech eCommerce 52

Single Grain

DECEMBER 5, 2023

In the past year, the term “AI” has become more ubiquitous than we’ve ever seen in the past, especially in the marketing world. It’s so prevalent in everyday language that something like “AI marketing strategy” can feel generic without some sort of qualifier, given the different types of AI technology that now exist.

Marketing 52

Marketing Audience CPA Conversion Rate 52

Lemonads

SEPTEMBER 6, 2020

Push ads haven’t been around for a long time and they’ve already taken affiliate marketing to the next level. It’s worth mentioning because it’s rare enough in affiliation marketing to have your prospect actively choosing to receive such communications. They are used for marketing purposes on mobile devices only.

Advertising 52

Advertising Affiliates Click Through Rate Pop-Up 52

Single Grain

APRIL 29, 2021

The NFT market has leaped 2,100% to $2 billion in sales within the first three months of 2021. This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency.

Agency 113

Agency Marketing Non-Profit SEO 113

Single Grain

MAY 20, 2021

The long-lasting fight between sales and marketing teams and SEOs has taken many lives. We’ve all seen it happen: The marketing team makes drastic changes to the site in the name of UX, and causes the rankings to drop. Or the marketing team delivers a fantastic piece of copy, only to have their wings clipped by the SEOs.

SEO 98

SEO A/B Testing Pop-Up Marketing 98

Single Grain

DECEMBER 15, 2020

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance? The answer lies in the email marketing metrics.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Single Grain

MAY 26, 2023

Work With Us 33 Essential B2B SEO Statistics Every Marketer Should Know All of these insights are based on the latest available data from industry thought-leaders and top SEO experts, including straight from Google itself. B2B Keyword Statistics 71% of digital marketers say their most effective SEO strategy is strategic keyword use.

SEO 52

SEO Marketing Conversion Rate Click Through Rate 52

Digiday

OCTOBER 19, 2022

In its second quarter financial filing this year, Interpublic Group (IPG) noted that the agency holding company, “experienced growth, driven in our domestic market by growth across all disciplines, most notably in our advertising and media businesses ….” It’s a futures market,” she said. It’s hard to say.

Agency 61

Agency Media Retail Entertainment 61

Martech Series

DECEMBER 13, 2022

The leading consumer insights platform closes largest funding round in company history to empower enterprise creators with agile market research. billion historical data points to validate, inspire, and optimize their best ideas before going to market. Marketing Technology News: AiAdvertising Launches Next-Generation Investor Website.

Marketing 88

Marketing MarTech ROI Advertising 88

Single Grain

APRIL 25, 2022

In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? Top 10 Paid Search Marketing Agencies. Ready to Hire a Paid Search Marketing Agency? Let's begin.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? What do marketers want from their campaigns? In fact, 92% of consumers want ads that feel like stories: Why Is Storytelling Important for Marketing? What Is Storytelling?

Marketing 111

Marketing Banner Audience Impressions 111

Single Grain

JUNE 7, 2023

One powerful tool to achieve this by building a strong and high-performing marketing plan is pay-per-click (PPC) advertising. 3) Improved ROI Ultimately, this combination of data-driven insights and next-level customer targeting results in a tremendous return on investment (ROI). Your keyword research process can help with this.

eCommerce 52

eCommerce A/B Testing Click Through Rate Conversion Rate 52

Single Grain

DECEMBER 8, 2023

With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend. Solid Return on Ad Spend If you read our LinkedIn statistics post, you may recall that 58% of marketers say that this platform produces the best value with regards to Return on Ad Spend (ROAS).

CPC 105

CPC Conversion Conversion Rate Audience 105

Lemonads

JUNE 26, 2020

While new ad formats and innovative approaches are changing the way companies market their products, many affiliates are still relying on email campaigns to generate a large portion of their profits. If you don't know what email marketing is, we invite you to start by reading our article: What is email marketing? There are 3.9

Affiliates 52

Affiliates Non-Profit Manufacturing ROI 52

Single Grain

JULY 19, 2023

As any savvy marketer knows, the social media landscape is constantly changing. And since over 90% of the platform’s users follow at least one business, this is an effective platform to achieve a decent advertising ROI. They’re promoting their body care line and include a Shop Now link. That’s because of its advanced algorithm.

Media 73

Media Advertising A/B Testing Education 73

Single Grain

MAY 13, 2021

Google has become perhaps the most important marketing channel of the past decade. Today’s SEOs and content marketers have to use cutting-edge tools to stay ahead of the competition and make sure their content gets seen by searchers. These tools use AI and machine learning technology to give marketing efforts a boost.

SEO 52

SEO ROI A/B Testing Machine Learning 52