Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers.

Viewability 108

Viewability Impressions Cookies MarTech 108

Martech

SEPTEMBER 7, 2022

Read next: How marketers are preparing for the future of in-game ads. These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play. Get MarTech! The updates were initially proposed back in June. Intrinsic in-game ads. Measurement standards.

Viewability 121

Viewability Impressions MarTech Advertising 121

Martech Series

FEBRUARY 17, 2023

in 2023, it is tempting for marketers to jump on the recessionary bandwagon and slash budgets in order to weather the economic storm. In fact, research has shown that marketers who retain the same budget during a recession – or even increase it – tend to bounce back the strongest. But there’s more to it than that.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Martech Series

JANUARY 9, 2023

Start.io, the leading mobile marketing and audience platform, announced a full implementation of Pixalate Analytics and MRT solutions for prevention of digital ad fraud, specifically in mobile app environments. Marketing Technology News: The Benefits of PR in Modern Day Marketing. ensure that all inventory is legitimate.

Viewability 78

Viewability Impressions MarTech Audience 78

Martech Series

DECEMBER 7, 2022

Eighty-five percent of B2B companies that conduct demand generation campaigns also leverage chatbots or conversational marketing agents to support those campaigns — to great success in most cases. Titled “The State of Chatbots in B2B Demand Generation” and based on surveys conducted in October with 1,000 B2B marketers from throughout the U.S.,

Conversion 96

Conversion Conversion Rate Marketing Education 96

Martech Series

OCTOBER 14, 2022

Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies. “IAS provides marketers with the tools necessary to monitor the quality of their media buys as they expand their CTV inventory. .

Advertising 85

Advertising Viewability MarTech Impressions 85

Martech Series

JUNE 16, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech

JUNE 14, 2022

The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. What the proposals are intended to do. Why we care.

Viewability 96

Viewability Impressions Entertainment Audience 96

Martech

DECEMBER 5, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 Get MarTech! Where does it go? Another $0.35 Why we care.

Demand Side Platform 98

Demand Side Platform Viewability Impressions Ad Tech 98

Martech Series

NOVEMBER 2, 2022

Crisp, the open data collaboration platform for brands, distributors and retailers, today announced a partnership with Teads , the global media platform, that puts shelf-level product availability and sales data directly into marketers’ hands. Marketing Technology News: Tomi.ai Selected for Google for Startups Cloud Program.

Media 78

Media Viewability Retail Video Ads 78

Martech Series

JUNE 14, 2022

Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads. The updated standards will address ad viewability, measurement, inactivity, and fraud with intrinsic in-game ads bringing them up to par with the rest of digital media. The release is open for public comment for a 30-day period until July 15, 2022.

Viewability 77

Viewability A/B Testing Impressions Entertainment 77

Martech Series

DECEMBER 8, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. Marketing Technology News: The Industry was Quick to Embrace Viewability, Will it be the Same for Attention? We’re excited to team up with Gainsight in building this future together.”.

Communications 93

Communications Viewability MarTech Marketing 93

Martech Series

FEBRUARY 17, 2023

Since then, Livewire has expanded into a total of six live markets, including North America, Australia, the UK, South East Asia, DACH (Germany, Austria, Switzerland), and India, appointing senior executives from globally leading brands such as Snap Inc.

Viewability 84

Viewability Audience MarTech Advertising 84

Martech Series

NOVEMBER 14, 2022

Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). ” Marketing Technology News: Modeling Success – VBB vs. Modeled VBB (mVBB). According to eMarketer projections, US spend on rich media ads is set to increase by 21.8%

Rich Media 86

Rich Media Media Advertising Viewability 86

Martech Series

DECEMBER 5, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. Marketing Technology News: The Industry was Quick to Embrace Viewability, Will it be the Same for Attention?

Viewability 88

Viewability Entertainment MarTech Marketing 88

Martech Series

JULY 14, 2022

” Marketing Technology News: Safe-T Group Launches its Consumer Privacy Solution for Microsoft Windows. Every organization has material not meant for public consumption; Haystack’s engineers designed a system that requires authentication before certain content is viewable.

Communications 84

Communications Viewability MarTech Marketing 84

Martech Series

JUNE 28, 2022

Deep Contextual is the most intuitive contextual targeting offering on the market that leverages AI-powered deep learning, advanced computer vision, natural language processing and other proprietary technologies to analyze video and page content, providing deeper insights and contextual categories for smarter and more effective targeting.

Viewability 85

Viewability Impressions Video Ads MarTech 85

Martech Series

NOVEMBER 21, 2022

Researchers looked at the performance of campaigns with similar formats and discovered that in all instances, Azerion’s formats drove significantly more attention than its competitors’ formats, highlighting the power that creative has on viewability. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.

Advertising 88

Advertising Viewability Display Advertising Audience 88

Martech Series

JUNE 16, 2022

The partnership will leverage DV’s technology and data to help Reddit advertisers ensure campaigns are viewable, seen by real people, served in a brand-safe environment, safe from Fraud/IVT, and appear in the intended geography. Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel.

Viewability 74

Viewability Audience Conversion MarTech 74

Martech Series

DECEMBER 7, 2022

Most marketers just focus on their push notification delivery rates, but a “delivered” notification that doesn’t render on the user’s device is a wasted effort. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Conversion Rate 85

Conversion Rate Viewability MarTech ROI 85

Martech Series

OCTOBER 6, 2022

” Marketing Technology News: UK Startup Hadean Raises a $30M Series A to Power The Metaverse. By adding in-game to the marketing mix advertisers can supercharge their campaigns, and with the new MRC and IAB guidelines having just been released, the medium has never been a more attractive proposition for advertisers.

Viewability 87

Viewability Audience Entertainment GDPR 87

Martech

SEPTEMBER 30, 2022

The tools let advertisers know if the ads were viewable and actually seen by users, and also if the ads were served in a brand-safe and fraud-safe environments. Get MarTech! The post DoubleVerify announces measurement tools for retail media networks appeared first on MarTech. Third-party measurement. In your inbox. Why we care.

Retail 112

Retail Media Viewability Ad network 112

Martech Series

NOVEMBER 7, 2022

By integrating Playground xyz’s award-winning Attention Intelligence Platform (AIP) with GumGum’s market-leading contextual solution, advertisers will be able to move beyond basic viewability metrics and understand the true impact of their advertising. Attention Time is the North Star for ad effectiveness.

Viewability 77

Viewability MarTech ROI Cookies 77

Martech Series

SEPTEMBER 30, 2022

With the retailer’s first-party data, brands can reach in-market buyers at the point of purchase, across formats and owned channels. Marketing Technology News: New Research Shows Streaming Dominates UK Television Landscape, as Time Spent Watching Linear….

Media 82

Media Retail Viewability Electronics 82

Martech Series

NOVEMBER 16, 2022

Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention.

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

Martech Series

NOVEMBER 20, 2022

Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. DMPs provide information about the audiences for whom the advertisement is made, and CDPs create, unify, and store audience data accessible to other marketing systems. Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

DECEMBER 7, 2022

” Marketing Technology News: TensorIoT Achieves AWS Conversational AI Competency Distinction. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. Marketing Technology News: The Industry was Quick to Embrace Viewability, Will it be the Same for Attention?

Viewability 84

Viewability GDPR MarTech Conversion 84

Martech

OCTOBER 14, 2021

DoubleVerify, the platform known for supporting ad viewability and brand safety and combatting ad fraud this week launched Custom Contextual targeting for its DV Publisher Suite. The Semantic Science ontology includes seasonal categories like Halloween, as well as in-market categories. Why we care. Maybe it’s a next-big-thing.

Advertising 94

Advertising Viewability Cookies Audience 94

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. This should benefit not only B2B marketers but also the vendors they rely on. Why we care.

Cookies 95

Cookies Viewability Audience Marketing 95

Martech Series

JUNE 16, 2022

The report breaks down how media experts are engaging with digital audio as a rapidly expanding market and highlights the role third-party verification plays in maintaining high-quality standards for digital audio advertising. ” Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto. .”

Media 90

Media Viewability Education Impressions 90

Martech Series

MARCH 5, 2023

Now, you can transform your real-life objects into ultra realistic and immersive 360-degree viewable 3D NFTs. Marketing Technology News: Opera Announces Collaboration With OpenAI to Realize AIGC Ambitions Waygate’s 3D Capture Technology Waygate is introducing two forms of 3D creator asset capture technologies: 1.

Real Estate 91

Real Estate Viewability MarTech Media 91

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. Viewability Viewability refers to whether a viewer saw the ad. Get MarTech! The post How to set up and measure CTV ad campaigns appeared first on MarTech.

Viewability 82

Viewability Conversion Rate Impressions Conversion 82

Martech Series

AUGUST 24, 2022

Marketing Technology News: SocialPayMe Launches First NFT Marketplace On Blockchain For Influencers, Brands, and Followers. Kura’s optics are uniquely capable of: Up to 150-degree field-of-view, a world record for waveguide type displays and 9 times the viewable area of current market leaders.

Machine Learning 84

Machine Learning Viewability Manufacturing MarTech 84

Martech Series

MARCH 2, 2023

OOH, advertising resolves this issue, and now the strategies rely on the smart combination of various digital advancements to capitalize on the potential of this powerful marketing tool. In order to cut through the clangor of all the unwanted information, marketing personalization has become really important.

Advertising 100

Advertising Ad Inventory Viewability Audience 100

Martech Series

SEPTEMBER 20, 2022

The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability. ” Marketing Technology News: Memsource Welcomes Technology and SaaS Industry Executive Jason Hemingway as VP Global Marketing.

Healthcare 74

Healthcare Media Advertising CPM 74

Clearcode

JANUARY 31, 2023

By publishing and distributing the updated IIG measurement standards, member companies on the IAB Games and Esports Board, i.e., leaders of the IIG project, want to enable marketers to leverage market opportunities. The gaming market brings new opportunities for ad buyers. The new standards were then published in August 2022.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Martech

MAY 19, 2023

Manage your marketing emails from mobile. Previously, only the five most recent HubSpot timeline activities and a limited number of properties were viewable in Salesforce. Manage your marketing emails from mobile devices Check the status of marketing emails from the convenience of your mobile device. Get MarTech!

Viewability 94

Viewability MarTech Marketing 94