Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Cookies 117

Cookies Marketing Retargeting CPC 117

Martech

DECEMBER 5, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 billion impressions between September 2022 and January 2023.

Demand Side Platform 92

Demand Side Platform Viewability Impressions Ad Tech 92

Martech

JUNE 14, 2022

The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. Why we care. Processing.Please wait.

Viewability 90

Viewability Impressions Entertainment Audience 90

Martech Series

JANUARY 9, 2023

Start.io, the leading mobile marketing and audience platform, announced a full implementation of Pixalate Analytics and MRT solutions for prevention of digital ad fraud, specifically in mobile app environments. Marketing Technology News: The Benefits of PR in Modern Day Marketing. ensure that all inventory is legitimate.

Viewability 78

Viewability Impressions MarTech Audience 78

Martech Series

OCTOBER 14, 2022

Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies. “IAS provides marketers with the tools necessary to monitor the quality of their media buys as they expand their CTV inventory. .

Advertising 85

Advertising Viewability MarTech Impressions 85

Martech Series

JUNE 14, 2022

Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads. The updated standards will address ad viewability, measurement, inactivity, and fraud with intrinsic in-game ads bringing them up to par with the rest of digital media. The release is open for public comment for a 30-day period until July 15, 2022.

Viewability 77

Viewability A/B Testing Impressions Entertainment 77

Martech Series

NOVEMBER 14, 2022

Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). With budgets under more scrutiny than ever, our interactive rich media ads will ensure creative leaves a lasting impression on target audiences, reducing wasted spend and boosting ROI.

Rich Media 86

Rich Media Media Advertising Viewability 86

Martech Series

NOVEMBER 20, 2022

Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. DMPs provide information about the audiences for whom the advertisement is made, and CDPs create, unify, and store audience data accessible to other marketing systems. Viewability Tracking. Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

JUNE 28, 2022

Deep Contextual is the most intuitive contextual targeting offering on the market that leverages AI-powered deep learning, advanced computer vision, natural language processing and other proprietary technologies to analyze video and page content, providing deeper insights and contextual categories for smarter and more effective targeting.

Viewability 85

Viewability Impressions Video Ads MarTech 85

Clearcode

JANUARY 31, 2023

By publishing and distributing the updated IIG measurement standards, member companies on the IAB Games and Esports Board, i.e., leaders of the IIG project, want to enable marketers to leverage market opportunities. The gaming market brings new opportunities for ad buyers. The new standards were then published in August 2022.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report.

Viewability 77

Viewability Conversion Rate Impressions Conversion 77

Martech Series

NOVEMBER 21, 2022

Researchers looked at the performance of campaigns with similar formats and discovered that in all instances, Azerion’s formats drove significantly more attention than its competitors’ formats, highlighting the power that creative has on viewability. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.

Advertising 88

Advertising Viewability Display Advertising Audience 88

Martech Series

NOVEMBER 16, 2022

Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention.

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

Martech Series

JUNE 16, 2022

The report breaks down how media experts are engaging with digital audio as a rapidly expanding market and highlights the role third-party verification plays in maintaining high-quality standards for digital audio advertising. ” Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto. .”

Media 90

Media Viewability Education Impressions 90

Martech Series

SEPTEMBER 20, 2022

The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability. ” Marketing Technology News: Memsource Welcomes Technology and SaaS Industry Executive Jason Hemingway as VP Global Marketing.

Healthcare 74

Healthcare Media Advertising CPM 74

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110

Martech

NOVEMBER 7, 2023

What does this have to do with digital marketing? It’s estimated that one digital ad campaign delivering 1 million impressions has the same carbon footprint as a round-trip flight from Boston to London. Crimtan, based in London, is a programmatic display lifecycle marketing agency. Get MarTech! Quite a bit. What changed?

Banner 98

Banner Video Ads Viewability Brand Awareness 98

Martech

MAY 18, 2022

This can be credited to the fact that video content uses images, sound, and text to create an immersive experience.This can pose a new content creation challenge for marketers, though, and has led to the need for new tactics and technologies that focus on creating and executing video ad campaigns. We will cover: What are video ads?

Advertising 96

Advertising Video Ads CPM Viewability 96

Clearcode

MARCH 2, 2023

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 An impressive campaign that I have seen is one from Gucci that they ran in partnership with Tennis Clash, where they branded the pitch, the clothes and the billboards.

Advertising 52

Advertising Viewability Banner Brand Lift 52

Ad Ops Hero

MARCH 25, 2023

Trafficking Google Campaign Manager 360 is a powerful tool for managing your digital marketing campaigns. The platform is designed specifically for SMBs, allowing them to easily manage their digital marketing efforts from one place. Campaign Manager 360 integrates natively across the rest of the Google Marketing Platform (GMP).

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Mobile ad spend is predicted to get as high as $362 billion in 2023, despite tightening marketing budgets.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Clearcode

SEPTEMBER 7, 2022

A green ad tag to estimate the emission in digital ad campaigns and plant a tree for every thousand impressions purchased ( Good-Loop ). Greenwashing can be limited by incorporating the standards set out in the International Chamber of Commerce (ICC) Framework for Responsible Environmental Marketing Communications.

Advertising 52

Advertising Viewability Impressions Ad Server 52

Martech

JANUARY 3, 2024

Marketers can test various styles of ads and get quick results. It’s “data-driven marketing” — unless the numbers are mostly B.S., Views and impressions Advertisers want their ads to be seen by the correct audience in the correct context. Non-viewable impressions. which seems increasingly likely.

Advertising 105

Advertising Impressions Demand Side Platform Conversion 105

Martech Series

OCTOBER 5, 2022

Marketing Technology News: Klevu and Trustpilot Team Up to Bring Customer-Centricity to Product Discovery. Marketing Technology News: MarTech Interview with Austin Harrison, CEO at Northbeam. The post PressReader Selects STN Video’s OVP to Bring Video to its Digital Editions Platform appeared first on MarTech Series.

Viewability 92

Viewability Impressions MarTech Audience 92

Digiday

JUNE 5, 2022

The entire digital landscape is under scrutiny, even though executives reached for this story agreed marketers aren’t yet penalizing energy hogs. They set the standard for the market, and that is causing a seismic shift throughout the market,” said O’Kelley. notably Australia and western Europe. Direct quote.

Media 63

Media Ad Tech Machine Learning Viewability 63