Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Cookies 121

Cookies Marketing Retargeting CPC 121

Martech

NOVEMBER 7, 2023

What does this have to do with digital marketing? Crimtan, based in London, is a programmatic display lifecycle marketing agency. As its CTO, Staraselski sees all the different parts of the digital marketing world. Understandably, he’s been thinking about how digital marketing can lessen its carbon footprint. Quite a bit.

Banner 102

Banner Video Ads Viewability Brand Awareness 102

Martech

JULY 19, 2023

Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email. Getting suggestions on how to edit content to rewrite, expand, condense, or change the writing tone for blogs, websites, landing pages, knowledge base articles, and marketing email.

CPA 91

CPA Viewability Conversion Banner 91

Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. There were only 500 apps on the App Store when it launched with the release of the iPhone in 2008. billion in app stores.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Clearcode

JANUARY 31, 2023

By publishing and distributing the updated IIG measurement standards, member companies on the IAB Games and Esports Board, i.e., leaders of the IIG project, want to enable marketers to leverage market opportunities. The gaming market brings new opportunities for ad buyers. Banner (web-based) ads.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Clearcode

MARCH 2, 2023

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 Is showing a banner ad inside a mobile game an example of in-game advertising or an example of in-app mobile advertising? billion between 2002 and 2027. via OpenRTB)?

Advertising 52

Advertising Viewability Banner Brand Lift 52

Clearcode

MARCH 17, 2023

The global gaming market is predicted to reach US$286.8 Key Points The global gaming market is predicted to reach US$286.8 According to the marketing rule of seven , it is said that an average person needs to see a brand, product, or service seven times before they make a decision to purchase it. billion annually in 2025.

Advertising 52

Advertising Brand Awareness Audience Banner 52