Remove Manufacturing Remove ROI Remove SEO
article thumbnail

How to put marketing data into meaningful context

Martech

We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well. They manufactured and sold men’s brushless shaving cream and got creative.

Marketing 122
article thumbnail

5 content killers that ruin results — and how to fix them

Martech

Example Weak statement: Learn the basics of SEO strategy. Example Instead of : How to streamline operations Try this : How operations managers in mid-sized manufacturing companies can cut costs by 15%. Lead magnet: A checklist or calculator that solves a specific problem quickly, such as ROI calculator for digital ad campaigns.

Education 117
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Multi-Channel PPC Advertising Case Study: Boosting Your ROI

Single Grain

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. The agency also planned and executed a mixed SEO and PPC strategy to improve the website’s visibility in search results. We’ll take a look at the tactics employed and the results achieved.

ROI 52
article thumbnail

Intent Data for ABM: Identify and Win Key Accounts

Single Grain

Implementing intent data requires the right tools, transparent processes, and ongoing optimization to maximize your return on investment (ROI). Intent-driven ABM campaigns can reduce sales cycles by up to 30% and significantly increase conversion rates. TABLE OF CONTENTS: What Is Intent Data and Why Does It Matter for ABM?

ROI 52
article thumbnail

How Does Attention Affect Revenue? Real Data Findings

Single Grain

This also leads to companies using bad marketing practices , such as parasite SEO and parasitic partnerships. The key to increasing sales from SEO is to balance visibility with conversion-boosting CTAs. Many businesses also make this mistake with their SEO campaigns. As data shows, this is often not the case.

SEO 52
article thumbnail

How Does Attention Affect Revenue? Real Data Findings

Single Grain

This also leads to companies using bad marketing practices , such as parasite SEO and parasitic partnerships. The key to increasing sales from SEO is to balance visibility with conversion-boosting CTAs. Many businesses also make this mistake with their SEO campaigns. As data shows, this is often not the case.

SEO 52
article thumbnail

31 Best Digital Marketing Campaigns You Can Swipe

Single Grain

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. 31 Top Digital Marketing Campaign Examples. 1) Mobile Monkey. Book My Free Marketing Consultation. 2) Single Grain.

Marketing 141