Martech Series

NOVEMBER 18, 2022

The Content Strategy tool from HubSpot uses machine learning to assist marketers in finding high-quality content ideas that convert efficiently and helps to verify those content ideas as quickly as possible. MarketMuse employs machine learning and artificial intelligence to assist you in creating content marketing strategy.

Marketing 132

Marketing Machine Learning SEO Real Estate 132

The Ad Tech Blog

APRIL 30, 2024

Advancements in AI and machine learning have significantly influenced the development of AR technology. These technologies enable more sophisticated, real-time interactions between the digital and physical worlds, which are crucial for creating engaging and responsive AR advertisements. What are the benefits of AR advertising?

Advertising 130

Advertising Conversion Rate Real Estate Machine Learning 130

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

DECEMBER 18, 2019

Dynamic Formats and Ad Creative : If you're using Dynamic Ads, this machine-learning option delivers a personalized version of the ad to everyone who sees it, based on which ad types they are most likely to respond to. It's available for the catalog sales, traffic, and conversions objectives.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Ad Monsters

MARCH 6, 2024

If more scale from first-party data is required to meet campaign objectives, test different machine-learning options to generate lookalikes. Don’t just trust the walled gardens’ black box solutions. If one performs and another doesn’t, how can you attribute what worked and what didn’t?

Cookies 97

Cookies Real Estate Machine Learning Media 97

Basis

AUGUST 16, 2023

Tools like NOBL —which use natural language processing and machine learning algorithms to help advertisers find high-quality, brand safe inventory—can be a great way to ensure your brand steers clear of risky and disreputable real estate across the programmatic landscape.

Media 98

Media Advertising Real Estate Machine Learning 98

Ad Monsters

MAY 20, 2024

Discover how Samsung is revolutionizing advertising with cutting-edge AI and machine learning solutions. As Samsung continues to push the boundaries of innovation, discover how they leverage AI and machine learning to drive conversion, enhance targeting, and offer unparalleled advertising solutions.

Audience 59

Audience Machine Learning Real Estate ROI 59

Clearcode

MAY 23, 2023

There is no other way for users to carry out transactions in the metaverse other than exchanging real-world currencies (aka fiat currencies) for crypto. They are used to purchase various resources in the metaverse, including NFTs, digital real estate, and in-game items. Help process data with machine-learning techniques.

Machine Learning 88

Machine Learning Real Estate MarTech Marketing 88

Martech

FEBRUARY 24, 2022

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments. Target customers.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Brid.tv

NOVEMBER 1, 2022

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Google ADX uses real-time bidding to ensure all inventory is sold to the right bidders.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Ad Monsters

JUNE 17, 2022

With over 20 years of marketing experience, Morgan provides innovative, integrative marketing programs for start-ups and global projects in B2B, Ad Tech, SaaS, Real Estate, Legal, and Higher Education that build brand share, revenue, growth, and customer retention. Head of Marketing, Confiant. Director, Data Science, Xandr.

Ad Tech 105

Ad Tech Media Real Estate Communications 105

InMobi

SEPTEMBER 2, 2020

But mobile attention spans are short, and smartphone screens don’t offer a lot of real estate. The ability to target and segment audiences is unparalleled, and the features that can be leveraged are wide-reaching. The key, as always, is to offer the right creative to the right person at the right time.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

Single Grain

FEBRUARY 18, 2022

NFT is a broad term that includes any form of tokenized digital assets, such as art, real estate, computer programs, photographs, music, videos, etc. It's the real-life equivalent of collectibles, except they're backed by the blockchain like cryptocurrencies. You still have a chance if you buy ASAP!”. NFT (Non-Fungible Token).

Non-Profit 89

Non-Profit Real Estate Machine Learning Finance 89

Smart-Hub

DECEMBER 22, 2023

Publisher Publishers play a pivotal role by providing digital real estate where advertisements are displayed. Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

NOVEMBER 30, 2023

Using a combination of AI (Artificial Intelligence) and Machine Learning (ML), these algorithms ensure that users find the most relevant and high-quality information when they conduct a search.

SEO 52

SEO Conversion Rate Real Estate Audience 52

Single Grain

SEPTEMBER 14, 2022

With built-in technology and responsible partners, they can form any metaverse case studies, from real estate to sports to entertainment. Specifically for metaverse marketing, they offer virtual billboards, NFT project development, and virtual real estate development.

Agency 59

Agency Marketing SEO Real Estate 59

Digiday

NOVEMBER 20, 2022

Since they don’t always own the real estate, marketers dabble less in contextual personalization. Hyper-personalized experiences are highly customizable and can conform dynamically to customer traits and preferences, but they can run the risk of violating privacy regulations.

Marketing 69

Marketing Retail Ad Targeting Conversion 69