Smart-Hub

DECEMBER 22, 2023

AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time. billion USD in 2023 to 1,496.2 during the forecast period.

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InMobi

JANUARY 25, 2022

Why not just switch in-app ad budgets to where you still can? In the short term, many advertisers simply reallocated their mobile ad budgets to spend more on Android. And in markets like the U.S., DSPs are using machine learning algorithms to more effectively determine the best bidding strategies even without device IDs.

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Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Clearcode

SEPTEMBER 11, 2023

While there are hundreds, if not thousands, of ready-to-use DSPs on the market, it sometimes makes more business sense for a company to build their own custom DSP. Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

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Ad Monsters

NOVEMBER 14, 2022

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. We’re leaning in the concept that beauty is really in the eye of the beholder (the user), alongside creating ads based on machine learning Dynamic Content Optimization (DCO) techniques. .

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InMobi

JUNE 20, 2018

The real service to the state is to detect it in embryo.” — Isaac Asimov, Foundation LEARN MORE Until recently, the approach to fighting mobile ad fraud has been defensive and reactive. “Any fool can tell a crisis when it arrives. It extrapolates this data in real time to detect fraud.

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InMobi

DECEMBER 26, 2018

Is 2019 the year that cross-device attribution and multi-touch attribution marketing become the norm in mobile in-app marketing efforts? Previous entries covered transparency , OTT , in-app header bidding , data and machine learning. User acquisition will be smarter and savvier in the new year too.

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Lemonads

JULY 14, 2020

The issue of ad fraud has received a lot of attention over the last few years and for good reasons. At lemonads, we’ve developed a wide range of in-house ad fraud detection mechanisms to help weed out deceitful interactions in our network. Ad Fraud at a Glimpse: How Big is the Problem?

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AdvertiseMint

OCTOBER 21, 2023

User Acquisition (UA) is the cornerstone of mobile marketing. At its core, UA refers to the strategies and tactics employed by businesses, especially app developers, to attract and onboard new users to their mobile apps or services. Competitive advantage: In the crowded app market, standing out is paramount.

CPA 40

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Adtelligent

JULY 19, 2022

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Paid search ads appear as the top results on search engines.

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Monetize More

JUNE 20, 2023

This lets them deliver quality campaigns that target the right markets at the right times. AdMob is especially attractive to game developers because of its versatile and effective ad formats, which are much more flexible than other static banner ads or pre-roll video ads.

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InMobi

JANUARY 1, 2018

Industry Consolidation: Can't Stop, Won't Stop History has shown that industry consolidation is a natural process and that systemic market forces make it possible to predict its evolution. In 2017, we saw consolidation of many ad tech players, with merger and acquisition deals reaching record levels. But it's not over yet.

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Monetize More

SEPTEMBER 22, 2022

This lets them deliver quality campaigns that target the right markets at the right times. AdMob is especially attractive to game developers because of its versatile and effective ad formats, which are much more flexible than other static banner ads or pre-roll video ads.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

MAY 9, 2023

Make sure the ads you display are professional and engaging to keep people coming back for more. Utilize A/B Testing : As with any effective marketing strategy, testing is essential for successful ad optimization. Tired and do not have time to do A/B testing, monitor ad performance, and optimize targeting?

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InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

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Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? So, we understand the importance of finding the best mobile ads network.

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Automatad Inc.

NOVEMBER 23, 2023

Advertisers: Brands, services, and marketers are a few examples of advertisers. They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data.

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InMobi

SEPTEMBER 11, 2019

Does it leverage machine learning in any capacity? Specialized vs. Omnichannel DSPs: Market Factors to Consider As we noted in our July 2019 webinar with Adweek, consolidation continues to happen among omnichannel DSPs in the ad tech space. Do you use specialized or omnichannel DSPs? Let us know on social media!

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InMobi

MAY 29, 2018

As programmatic has grown, many unsavory players have entered the market and sullied its once good name. A recent global poll conducted by Rakuten Marketing found that 83 percent of respondents viewed online advertising as disruptive , and 43 percent of those polled in the United States have had bad online ad experiences.

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InMobi

OCTOBER 9, 2018

What goes on behind the scenes to make mobile advertising happen today? Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign.

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VideoWeek

JUNE 10, 2022

Comscore has added CTV measurement to its Video Metrix Multi-Platform product in the UK and Spain, expanding to France, Germany and Italy in the coming months. Advertisers in European key markets will be able to perform true cross-platform evaluation,” said Joris Goossens, SVP Europe & APAC at Comscore. Segmented TV reached 5.7

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VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. Hence, these tests represent the removal of a significant barrier to further adoption of alternative currencies.

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InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. A lot more machine learning, which is making an impact in the desktop world, will come over to mobile. the list goes on and on. Let us know!

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Monetize More

APRIL 19, 2023

With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore.

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Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. 1) SEMrush.

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Media Marketing Machine Learning SEO 127

Single Grain

DECEMBER 18, 2019

At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. That’s why we rounded up the key trends that will impact running ads on Facebook this year. Book My Free Marketing Consultation. 5 Most Important Trends for Facebook Ads in 2020.

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Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. 5) Optimization Optimization is a continuous process in programmatic marketing.

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Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. for display ads. (

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illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Several years later, it introduced ‘Sponsored Stories’, a desktop ad program that placed paid ads directly on users’ news feeds as well as expansion to mobile ads.

Advertising 52

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Single Grain

DECEMBER 20, 2019

In fact: Google has 90.46% of the search engine market share worldwide. Google has a market value of $739 billion. Google is constantly adding to and upgrading its massive suite of products, which makes it hard for the typical advertiser to keep up with what’s available to them. Book My Free Marketing Consultation.

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Machine Learning Conversion Rate SEO Audience 105