Martech Series

MAY 31, 2022

The AI underlying NOI automatically identifies and classifies names of products, services, companies, governments, foundations (or any legal body), countries, states, regions, cities, villages, landmarks, persons, sport events and special occasions that one may find useful or interesting.

Machine Learning 71

Machine Learning Finance Media MarTech 71

Ad Rants

AUGUST 2, 2022

Organic search has the potential to attract more traffic to a website than any other known marketing source: social media, paid ads, and other channels that we use for this purpose. It will also position you above your competition in the search engine results pages (SERPs), which is what all marketers aim for.

SEO 147

SEO Pop-Up Machine Learning eCommerce 147

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Learn more about search marketing at MarTech’s sister site Search Engine Land. Content marketing and analysis.

SEO 138

SEO Marketing Machine Learning CPC 138

Digiday

JANUARY 12, 2023

For the Mental Health category, men’s shaving and personal care marketer Harry’s claimed the award for its ongoing partnership with The Trevor Project (TTP), an organization focused on mental healthcare for the LGBTQ community. Merkle & Stop The Traffik – Using machine learning to prevent Human Trafficking. Anti-Violence.

Food 70

Food Machine Learning Healthcare Manufacturing 70

Digiday

NOVEMBER 30, 2022

Despite the rapid rise of gaming in recent years — or perhaps because of it — many brands and marketers are still confused about how to best reach the gaming community. At the moment, channels such as streaming, influencer marketing and in-game activations are all siloed under the gaming umbrella. Swarovski is a perfect example.

Media 64

Media Advertising Machine Learning Education 64

Martech

AUGUST 25, 2022

Instead, machine learning determines on the fly what queries could be relevant and then generates a dynamic ad for each. But some advertisers, like Kasim Aslam , pointed out in a recent PPC town hall that giving the machine more room to experiment may not be such a bad thing. It’s like putting a flea in a small box.

Machine Learning 97

Machine Learning Conversion Geo targeting Audience 97

Martech

JULY 16, 2021

Good morning, Marketers, and what do marketing ops professionals do when they get together? Meanwhile, their own product strategies can shift quickly, due to staff turnover, equity market shifts or simple faddishness, to which all martech players are equally susceptible. Well, one thing they do is conduct a MoSCoW evaluation.

Machine Learning 126

Machine Learning MarTech Ad Inventory eCommerce 126

VideoWeek

SEPTEMBER 16, 2022

The Advertising Research Foundation, an influential ad research body founded by the ANA and 4As, has announced it is launching a study into the reliability and validity of attention measurement tools. Validity, reliability and replicability of synthetic measures of attention, based on AI and machine learning approaches.

Advertising 72

Advertising Machine Learning Viewability Media 72

Martech

JANUARY 24, 2024

Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have. Generative AI is being integrated into workflows for creating email messaging, to suggest subject lines, body text, calls-to-action and visuals. Click here to download!

Machine Learning 105

Machine Learning A/B Testing Marketing Audience 105

Automatad Inc.

NOVEMBER 23, 2023

This extensive guide gives you a clear ground on the basics of adtech, its benefits, its governing body, and everything you need to know. Advertisers: Brands, services, and marketers are a few examples of advertisers. ATD is an option for marketers who are not ready to use DSP or cannot form their in-house team. What is AdTech?

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

illumin

OCTOBER 26, 2018

It’s a no-brainer that cannabis industry digital advertising will be a powerful tool to capture consumer attention in this booming market as cannabis entrepreneurs continue to grow their brands. Those specific to the advertising industry include the IAB, OBA, DAA, and others; then there are national bodies such as Health Canada and the FDA.

Advertising 40

Advertising Machine Learning Viewability Ad Exchange 40

illumin

OCTOBER 20, 2023

This includes optimizing meta tags, headings, URLs, and body text. Instead of targeting a broad audience, businesses can focus their marketing efforts on specific categories to reach niche audiences who are more likely to convert. User behavior and preferences evolve, as do market trends.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

VideoWeek

JUNE 9, 2023

Meanwhile Viant’s stock price is 90 percent down from February 2021, with a market capitalisation around $280 million. However widely-used programmatic tools use machine learning to inform media buying strategies. LiveRamp shares have recovered recently, with a current market capitalisation around $1.6

Agency 52

Agency Media Ad Tech eCommerce 52

Clearcode

AUGUST 8, 2023

Consumers, publishers, and regulatory bodies alike are advocating for improved privacy standards. Another benefit of adopting these technologies is providing a competitive edge in a privacy-conscious market. Digital advertising is a dynamic world where the necessity for privacy and data security is escalating rapidly.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

VideoWeek

SEPTEMBER 22, 2023

The platform uses machine learning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said. Barb Upgrades API to Include BVOD, SVOD and Video-Sharing Services Barb, the UK’s TV measurement body, has upgraded its API to include BVOD, SVOD and video-sharing services.

Media 52

Media Agency Advertising Machine Learning 52

Single Grain

JUNE 18, 2019

AI is already revolutionizing business through digital marketing and data analysis, but it is also making it easier for organizations to bring on great talent. Dive Deeper: How to Get a Job in Marketing with Little Experience. Machine Learning Technology for Better Career Matchmaking. For example, Eightfold.ai

Machine Learning 106

Machine Learning Banner Impressions SEO 106

Single Grain

DECEMBER 5, 2023

In the past year, the term “AI” has become more ubiquitous than we’ve ever seen in the past, especially in the marketing world. It’s so prevalent in everyday language that something like “AI marketing strategy” can feel generic without some sort of qualifier, given the different types of AI technology that now exist.

Marketing 52

Marketing Audience CPA Conversion Rate 52

Digiday

OCTOBER 19, 2022

In its second quarter financial filing this year, Interpublic Group (IPG) noted that the agency holding company, “experienced growth, driven in our domestic market by growth across all disciplines, most notably in our advertising and media businesses ….” It’s a futures market,” she said.

Agency 66

Agency Media Retail Entertainment 66

Single Grain

NOVEMBER 1, 2023

Regulatory bodies and politicians are increasingly scrutinizing the role of AI in content creation, especially in sensitive sectors. With advancements in machine learning and natural language processing , future AI systems could be designed to monitor regulatory updates and adjust their algorithms accordingly.

Healthcare 103

Healthcare Finance Machine Learning Impressions 103

Single Grain

APRIL 1, 2021

Over the past decade, the marketing landscape has undergone drastic changes. These tools are designed to analyze the Google SERPs and give content marketers and writers insights into how they can craft content that will rank well. With time, it has evolved into what is essentially a game, with clear cut rules and points to earn.

SEO 52

SEO Machine Learning A/B Testing Marketing 52

VideoWeek

OCTOBER 6, 2023

The ByteDance-owned company confirmed that tests are being run in a single English-speaking market outside the US, with a proposed price tag of $4.99 ” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. .”

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Martech

MARCH 18, 2024

Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. And he was experimenting with machine learning and AI.

Pharmaceuticals 65

Pharmaceuticals Machine Learning Agency Healthcare 65

TechCrunch Ads

MAY 7, 2022

The 45-minute film will showcase how the match was created using a combination of artificial intelligence (AI) and machine learning, plus five virtual avatars of John McEnroe from pivotal points of his career. He’s going to play his 1979 avatar – -that’s when he came into the tennis circuit.

Machine Learning 67

Machine Learning Entertainment Audience Marketing 67

Single Grain

MAY 13, 2021

Google has become perhaps the most important marketing channel of the past decade. Today’s SEOs and content marketers have to use cutting-edge tools to stay ahead of the competition and make sure their content gets seen by searchers. These tools use AI and machine learning technology to give marketing efforts a boost.

SEO 52

SEO ROI A/B Testing Machine Learning 52

VideoWeek

JUNE 10, 2022

Advertisers in European key markets will be able to perform true cross-platform evaluation,” said Joris Goossens, SVP Europe & APAC at Comscore. Xandr, the advertising division of AT&T, has partnered with Altice Média, FranceTV Publicité, M6 Publicité and TF1 PUB to provide segmented advertising across the entire French market.

Non-Profit 52

Non-Profit Machine Learning Media Agency 52

Martech Series

OCTOBER 18, 2022

Adobe’s latest innovations will significantly increase the use of AI across popular Creative Cloud apps, including: Photo Restoration (beta), a new Photoshop Neural Filter that enables game-changing time savings with complex tasks, using machine learning to intelligently eliminate scratches and other minor imperfections on old photographs.

Machine Learning 82

Machine Learning MarTech Media Marketing 82

InMobi

NOVEMBER 2, 2021

Before InMobi, Devika was with Group M where she led the Experiential Marketing business unit at Mindshare. She has spent over a decade and a half helping brands develop purposeful communication with their consumers in the experiential marketing industry. He also uses the art form to get a better sense of timing his communication.

Entertainment 52

Entertainment Search Advertising Machine Learning Retail 52

Single Grain

JULY 19, 2023

As any savvy marketer knows, the social media landscape is constantly changing. LinkedIn is officially one of the best platforms for video marketing, and carousel ads attract 10X more clicks than sponsored static content. They’re promoting their body care line and include a Shop Now link. This Sephora ad is a great example.

Media 73

Media Advertising A/B Testing Education 73

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 111

Marketing SEO Machine Learning Banner 111

VideoWeek

SEPTEMBER 29, 2023

Mediapro, a Chinese/Spanish sports media startup, had previously bought the majority of major French football rights for a hefty sum, but subsequently missed payments, and agreed a deal with France’s football governing body to terminate the contract. These rights were then sold to Amazon at a massive discount.

Media 52

Media Non-Profit Advertising Ad Tech 52

Single Grain

MAY 5, 2020

SEO has always been an integral part of every digital marketing strategy. 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. Book My Free Marketing Consultation . No large company is able to succeed if they aren't able to penetrate the local markets.

SEO 98

SEO Conversion Education Audience 98

Single Grain

JANUARY 30, 2023

In this article, I will share some actionable tips for creating a variety of ChatGPT prompts that can help take your marketing efforts to the next level. To jump straight to the marketing prompts, click here. Why Is ChatGPT a Powerful Tool for Marketers? Why Is ChatGPT a Powerful Tool for Marketers? Let’s begin!

Marketing 59

Marketing SEO Food Pop-Up 59

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

Marketing 145

Marketing SEO Conversion Audience 145