InMobi

MARCH 12, 2020

This March will officially mark one year since the IAB Tech Lab officially launched Ads.txt for mobile apps. Long available to web publishers, including mobile web, ads.txt is a much more recent addition to the mobile in-app advertising. Let’s take a look at its effect on the mobile ad tech space over the past 12 months.

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Inventory Education 52

InMobi

OCTOBER 20, 2020

InMobi’s Harbolnas Indonesia: Gearing Up for the Sale Season Report shares insights on the trends and shopping behavior of consumers, the scope of mobile advertising with the increase in usage of apps, and the way ahead for marketers to drive conversions. 87% of Indonesians are mobile shoppers.

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Retargeting Geo targeting Viewability Conversion 52

InMobi

FEBRUARY 21, 2022

Advertisers across the Southeast Asia (SEA) continue to focus on being in lockstep with their consumers, who are now exploring digital avenues at an unprecedented pace. Marketers who are willing to consistently enable fulfilling consumer interactions through meaningful data exchanges will thrive in 2022. Download the handbook now.

Marketing 52

Marketing Education ROI Cookies 52

InMobi

MAY 12, 2016

InMobi Exchange is bringing powerful in-app video to brands at scale. Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory.

Demand Side Platform 52

Demand Side Platform Rich Media Viewability Mobile Ads 52

InMobi

AUGUST 11, 2017

According to a recent North American Insights report by InMobi, mobile device usage has exploded over the past few years. And as a result, many mobile advertisers have pivoted to mobile-first advertising formats. times more media time on their mobile devices than desktops. In 2012, U.S.

Viewability 52

Viewability Advertising Video Ads Retail 52

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? To help you get started on your app monetization journey, we’ve put together the ultimate guide to in-app advertising for publishers.

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Advertising CPM Mobile Ads CPC 54

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Following are the best mobile ad networks for serving interstitial ads in 2022: 1. If you’re not new to programmatic advertising, you may know a little about Google AdMob.

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Monetize More

JUNE 20, 2023

In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! AdMob focuses on players who are not interested in-app purchases and tailors mobile game ads based on user preference. Are you looking at testing out new ad networks for your publishing property?

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InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. When I joined IAS in 2016, third party measurement for brand safety, fraud, and viewability had a limited footprint in mobile in-app.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates.

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Viewability Mobile Ads Banner Click Through Rate 52

InMobi

OCTOBER 7, 2021

This has led to a strong mobile inclination among all connected consumers in SEA. With a significant increase in Internet users, gaming, content consumption, and download speeds, consumers in Southeast Asia are increasingly moving from mobile-first to being mobile-only. The Results: The campaign reached 6.8

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Click Through Rate Video Ads Conversion Rate Brand Awareness 52

InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? It’s been proven effective, and is now one of the best mobile marketing tactics to leverage.

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Advertising Viewability Video Ads Demand Side Platform 52

InMobi

JANUARY 27, 2021

As marketers pivoted through the challenges of the pandemic, one truth has emerged, the critical role mobile plays in seamlessly connecting consumers and marketers during unprecedented times. InMobi launches the 2021 Mobile Handbook to examine the year that was and discussing the year ahead. Indians generated 1.8

Marketing 52

Marketing Search Advertising ROI Entertainment 52

InMobi

SEPTEMBER 20, 2021

InMobi’s North American operations are a huge part of our global business. Abhay Singhal Co-Founder of InMobi Group and the CEO of InMobi Abhay is a Co-Founder of InMobi Group and the CEO of InMobi, a company whose mission is to power intelligent, mobile-first experiences on connected devices.

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Finance Communications Agency Ad Tech 52

InMobi

SEPTEMBER 2, 2020

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. GET IT NOW Sneak Peek of the Report Get an advanced look at the report before you download it! But then digital happened.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

InMobi

DECEMBER 3, 2021

In the complex story behind identity sits a mix of consumer concerns, increasing ad fraud and ever-growing privacy restrictions led by both regulators and mobile companies. The privacy restrictions have pushed mobile publishers to deepen their relationships with their consumers and develop first-party data strategies.

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Viewability Banner Audience Advertising 52

InMobi

DECEMBER 28, 2020

In our latest report, Connected TV and OTT Viewership in 2020 , we dive into the world of CTV using first-hand consumer-based insights. Download this report today to learn: How smart TV sets compare to other CTV viewing options. How current trends will shape the future of CTV advertising. That’s what we wanted to find out.

Viewability 52

Viewability Entertainment Advertising Audience 52

InMobi

SEPTEMBER 14, 2021

Now, as lockdowns around the world begin to ease, mobile continues to take center stage in determining the growth of QSRs. According to leading publisher QSR magazine, consumers will continue to use mobile apps for food delivery post-lockdown and are likely to spend more on food delivery now than before the pandemic.

Marketing 52

Marketing Food Rich Media Mobile Ads 52

Monetize More

SEPTEMBER 22, 2022

In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads.

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InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? In the world of online advertising, what is a DSP and why would brands and agencies use one? This gives advertisers the ability to buy media across multiple ad exchanges. That all depends.

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Demand Side Platform Ad Exchange Impressions Machine Learning 52

InMobi

NOVEMBER 5, 2015

Video viewing on the mobile phone is exploding globally with estimates suggesting it will account for 50% of all mobiledata consumption by 2019. Likewise, mobile video advertising is growing and researchers expect it to cross $6 billion by 2018. InMobi currently supports VAST video formats (2.0

Video Ads 52

Video Ads Viewability Advertising Media 52

InMobi

JUNE 9, 2020

An average mobile user spends 84 minutes in a day engaging with videos. As advertisers scale in-app advertising, programmatic video help capture the mindshare of viewers, providing them truly immersive brand experiences. Which app categories are delivering the most engagement with programmatic videos?

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Click Through Rate Banner Finance Video Ads 52

InMobi

MAY 4, 2020

We handpicked insights from the reports: InMobi Ramadan Insights 2020 and How the Southeast Asian customer is reacting to the pandemic. Mobile provides marketers the opportunity to gain 5x faster insights , unlike conventional research techniques. In-App Programmatic proves to be an effective channel to help achieve this goal.

Advertising 52

Advertising Audience Entertainment Communications 52

InMobi

MARCH 30, 2016

There has been a fundamental change in the way people consume media on their mobile devices. Mobile interaction can be broken up into thousands of fragmented moments i.e. checking the time, reading the news, texting friends, etc. of travelers who book trips via digital means will do so using a mobile device, up from 43.8%

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ROI Media Marketing Advertising 52

InMobi

SEPTEMBER 16, 2020

While consumer time spent in app keeps rising, some advertisers are still hesitant to devote a significant share of their ad budgets to in-app channels. Too many advertisers today are worried that their in-app ad budgets will be eaten up by fraud and won’t help their marketing and business goals. But are these fears unfounded?

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Advertising Viewability Impressions Agency 52

InMobi

DECEMBER 19, 2019

In the programmatic-first world of mobile advertising, data is central to everything. Data is extremely top of mind for just about everyone in the mobile marketing and advertising industries. How is data collected for mobile app ad campaigns, and what specifically is being gathered?

Advertising 52

Advertising Machine Learning GDPR Audience 52

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

FEBRUARY 21, 2022

This article first appeared on The Drum Over the last two years, advertisers across the globe have been trying to formulate a new playbook to keep pace with the dramatic changes observed in the consumer landscape. With the dominance of premium publishers, such as the SEA group, mobile is poised to account for 69.4%

Entertainment 52

Entertainment Audience Media Advertising 52

InMobi

DECEMBER 26, 2019

Is 2020 the year that digital out of home (DOOH), over-the-top (OTT) and connected TV (CTV) advertising finally goes big ? Expect both connected TV advertising and OTT advertising to grow by leaps and bounds in 2020. This makes sense, as a lot of OTT video viewing happens on mobile devices now.

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Advertising Viewability Marketing Media 52

InMobi

JULY 22, 2019

InMobi and DoubleVerify Brand Safety Overview and Guidelines For Your Mobile Campaigns Be sure to download our latest ebook today to learn more about InMobi and DoubleVerify brand safety definitions, what marketers need to know about brand safety with in-app media buying platforms and how both companies are working to improve trust and transparency.

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Machine Learning Viewability Impressions Media 52

InMobi

JUNE 25, 2014

70% of marketers still don't know what it is, but according to projections, native advertising will account for nearly $3 billion in spend by the end of this year. This is a powerful statistic, and one that we explored in depth at the IAB’s Advertising Technology Marketplace in New York. Titled 'What’s Native Got to do With It?',

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Conversion Native Advertising Advertising Conversion Rate 52

VideoWeek

JULY 8, 2022

Citing WBD’s post-merger cost-savings target of $3 billion, Variety reported that the company would also remove content from HBO Max “in order to free up licensing deals elsewhere.” The report additionally noted that redundancies are likely across the European business, though details were not disclosed. ” The Week in Tech.

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Ad Tech eCommerce Media Agency 98

InMobi

APRIL 8, 2019

Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. Of course, in the realm of mobile advertising, IVT designed to look like human activity is a major problem.

Mobile Ads 52

Mobile Ads Banner Video Ads Brand Awareness 52

InMobi

JULY 15, 2016

The mobile device is an indispensable screen in a consumer’s life. Users reportedly spend approximately 240 minutes on their mobile device every day for a variety of purposes. It is no surprise then that mobile has become a core component of every media planners strategy. Users love mobile video but hate buffering time.

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Rich Media Impressions Video Ads Ad Inventory 52

InMobi

AUGUST 15, 2020

Well, our survey of the top digital marketing leaders from Southeast Asia and India brings forth interesting facts in Marketing in The New Normal Report. According to the InMobi survey, close to half of the marketers categorize themselves in the Nascent or Emerging Stage, leaving a large room for the growth in organizations.

Marketing 52

Marketing Brand Awareness Mobile Ads ROI 52

Lemonads

NOVEMBER 17, 2020

Click spamming, domain spoofing, and other forms of digital fraud have plagued the internet almost since day one, draining a large portion of advertisers’ budgets without producing anything in return. A Quick Overview of Fraud in Advertising Last year, it’s estimated that ad fraud cost advertisers close to $42 billion on a global scale.

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Affiliates Ad network Conversion CPA 52

InMobi

MAY 1, 2019

How Data Security and Privacy Impact Programmatic Demand-Side Platforms (DSPs) have access to massive amounts of advertiser data. which is further enriched (where permitted) with third-party data to get a complete picture of the user’s interaction with advertising and their browsing behavior and interests.

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