industries 
Adweek
FEBRUARY 21, 2024
A new training and certification program from the nonprofit Institute for Advertising Ethics (IAE) aims to guard against industry greenwashing--in exactly the forms that it exists today.
Adweek
MARCH 5, 2024
While vendors are largely bullish on attention guarantees and their potential impact on the advertising market, other industry players tend to be more cautious. The so-called attention economy is fractured, and its leaders largely disagree about how and when publishers should guarantee attention to advertisers.
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Adweek
APRIL 17, 2024
Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. The fact remains that.
Adweek
FEBRUARY 16, 2024
From shaping consumer experiences to revolutionizing the ad creation process, the integration of generative AI into advertising is rapidly reshaping the industry as we know it.
Advertiser: ZoomInfo
Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.
Adweek
MARCH 18, 2024
Cavallo rose to the top of the industry by leading the rebuilding of The Martin Agency into a powerhouse. But she became arguably one of the industry's biggest provocateurs by defending agencies' work following comments about Coinbase's Super Bowl ad.
Adweek
JANUARY 30, 2024
The past year was one of contrasts for the gaming industry. It was both one of the most significant years for gamers, given an unusually large number of well-received titles, and one of the most challenging for game creators due to a swath of restructurings aligned with cutbacks in the broader technology industry. In both.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.
Advertiser: ZoomInfo
With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.
Advertiser: ZoomInfo
Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Thankfully, there’s an answer.
Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo
Basic search: Easily search using keywords, job title, location, industry, and more. Find and connect with the right talent to fill roles fast with these tools: More data! We have added 10's of millions of personal emails and mobile records.
Advertiser: ZoomInfo
Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.
Advertiser: ZoomInfo
Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time with the following: Conquering the most difficult pain points in your CRM. The result? Less organization, more confusion, and fewer deals closed.
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