improve agency-growth-management-toolkit 
Digiday
FEBRUARY 1, 2023
Increased spending in retail media is bringing tremendous growth, but it also means more challenges — both old and new — in data standardization, competition and partnerships. WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 billion globally in 2023, up 10.1%
Digiday
JANUARY 1, 2023
Clients of media agencies remain uncertain about business conditions in 2023, and as a result have delayed decisions on marketing budgets, as well as where to spend those budgets given the huge increase in choices they have and decisions they have to make. Progress on data privacy.
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Martech Series
NOVEMBER 14, 2022
The North Carolina Department of Insurance (NC DoI) is among the government agencies using analytics to investigate malfeasance. Hosted on SAS’ preferred cloud platform, Microsoft Azure, the solution will transform Greater Bank’s cybercrime toolkit into a world-class offering. ” Spotlight on financial services.
Ad Wisey
MAY 13, 2022
How can ad management platforms help e-commerce businesses? Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 10 best ad management tools for e-commerce. Why Adwisely?
AdvertiseMint
JANUARY 24, 2024
Plus, you can manage your digital ad space easily and quickly with programmatic platforms. Improved Targeting Capabilities Programmatic ads are like smart billboards that know exactly the people to show your message. Improved ROI Making more money from your ads is a big reason to use programmatic ad platforms.
AdvertiseMint
JANUARY 21, 2024
See it as a smart helper doing the hard stuff for you – like emails, posts, ad management, lead tagging, workflows, and more. Social Media Focused These tools automate social workflows to give your community manager a break. Its simplicity and depth provide accessible email automation that is scalable for any growth stage. #7.
Basis
AUGUST 14, 2023
It may seem counterintuitive at first, but once you start to think about it, it makes perfect sense: Marketing and advertising technologies are designed to improve efficiency, save time, and free up staff for more complex work. The second area is data management. The third area is project management.
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