Martech Series

AUGUST 11, 2022

The majority of CTV advertisers devote 50% or more of their impressions to the platform, over all other devices. The report covers video ad serving in the U.S. The report covers video ad serving in the U.S. The rise in ad supported streaming is good news for those marketers who are enthusiastically embracing CTV.”.

Impressions 98

Impressions Food Education Video Ads 98

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI. In your inbox.

Video Ads 120

Video Ads MarTech Audience Impressions 120

Martech Series

FEBRUARY 7, 2023

AdPlayer.Pro reports the video ad serving volume increase and the newly-introduced video ad player functionality. AdPlayer.Pro, an international provider of outstream video advertising tech solutions, has announced the Q4 2022 business results.

Video Ads 52

Video Ads Ad Tech Impressions MarTech 52

Martech

AUGUST 13, 2021

Extreme Reach, as a global ad platform for all forms of TV and streaming video, shows that CTV is holding steady in their latest Video Benchmarks report , as marketing dollars rebound from the pandemic. CTV impressions and share. Across the industry, overall CTV impressions are up 3X over Q2 2020.

Impressions 133

Impressions Video Ads ROI Conversion 133

Martech Series

JUNE 10, 2022

ER VAST tags standardize content tag formats across numerous publishers, facilitating seamless and real-time delivery of a video ad to any screen size or device. This improves transparency, optimizes ad impressions, and ensures smooth video ad serving for content creators.

Advertising 95

Advertising Ad Server Video Ads Impressions 95

Martech

FEBRUARY 18, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Before the pandemic, I admit I wasn’t that impressed with finding a QR code on a magazine ad. The post Good morning: Media is changing appeared first on MarTech. Chris Wood, Editor.

Media 107

Media Cookies Impressions Video Ads 107

Martech Series

FEBRUARY 28, 2023

Buonasera joined Magnite in 2021 when the company acquired SpringServe, the video ad serving platform he co-founded. In 2016, he helped found SpringServe, scaling the company to a leader in video ad serving with an impressive global client list.

Video Ads 98

Video Ads Impressions Ad Tech MarTech 98

Martech Series

OCTOBER 20, 2022

Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy. SpringServe’s advanced ad serving functionality including targeting and reporting are built into the Tiles format, giving publishers workflow efficiency. “We

Manufacturing 98

Manufacturing Display Advertising Entertainment MarTech 98

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 114

Advertising Video Ads Viewability CPM 114

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly If you’re looking for new ways to engage with your target audience and drive a higher ROI across your overall marketing efforts, CTV could be the answer – here’s why.

Click Through Rate 98

Click Through Rate Impressions Audience ROI 98

Martech Series

AUGUST 18, 2022

Marketing Technology News: MarTech Interview with Justin Tsang, Growth Product Manager at Clearbit. In recent months, Adverty launched industry-first streaming video technology for In-Play ads – bringing innovative programmatic video ad formats to the gaming world for the first time.

Ad Tech 98

Ad Tech MarTech Impressions Video Ads 98

Martech

JUNE 13, 2024

Integrated ad formats These platforms provide a seamless integration of various cross-device ad formats, from display and video ads to native and sponsored content. Take our brief 2024 MarTech Replacement Survey Lack of transparency Walled gardens are often criticized for their lack of transparency.

Marketing 126

Marketing Machine Learning Ad Server Video Ads 126

Martech

FEBRUARY 14, 2024

Customer experience touchpoints include: Hold music at call centers, Video ads, Podcast/audio ads, Canadian ATMs, Canadian branch overhead music, and Canadian branch phone lines. The new sounds are also part of internal assets, including: Events music, Colleague support phone line, and Internal videos. “Our Get MarTech!

MarTech 128

MarTech Communications Impressions Video Ads 128

Martech

OCTOBER 18, 2022

If consumers are posting photos or other messages relating to their location on a social app where they willingly share their location, then it makes sense to show ads on social that reinforce the impressions that these users see on the street. For digital video ads, 46% of U.S. Get MarTech! Finally, 45% of U.S.

Retail 122

Retail Impressions Shipping Media 122

Martech Series

JUNE 28, 2022

Leveraging Deep Contextual, we targeted competitive brand content online to ensure that the brand’s video ads appeared alongside relevant automotive content, reaching the audiences that were researching vehicles in our competitive category,” said Jessica Griffith, Media Solutions Manager at Goodway Group.

Viewability 98

Viewability Impressions Video Ads MarTech 98

Martech

AUGUST 25, 2022

The main reason is that ad groups with RSAs got around twice as many impressions as ad groups without RSAs because the machine was able to make ads relevant for a significant new number of searches. And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that.

Machine Learning 114

Machine Learning Conversion Geo targeting Audience 114

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is an advertising technology (AdTech) platform that enables advertisers and agencies to purchase ad space on an impression-by-impression basis from publishers via ad exchanges and supply-side platforms (SSPs). Mobile ads: These are ads displayed on mobile devices.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Martech

NOVEMBER 7, 2023

It’s estimated that one digital ad campaign delivering 1 million impressions has the same carbon footprint as a round-trip flight from Boston to London. The most engaging ads, which are considered to be video ads, are the worst offenders in terms of the CO2 impact because of their size. Get MarTech!

Banner 114

Banner Video Ads Viewability Brand Awareness 114

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech Series

OCTOBER 5, 2022

Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. Impressions. The post VideoAmp Releases Second-by-Second Advertising Measurement Enhancement Underpinned by Commingled Dataset appeared first on MarTech Series. Average Commercial Audience. Average Program Audience. Advertiser Reach.

Advertising 98

Advertising Audience Impressions MarTech 98

Martech

MAY 21, 2024

Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m. based on peak running times and digital video ads during “high-scroll” times. However, they require a substantial commitment to meet the spend and impression threshold.

Audience 117

Audience Conversion Rate Machine Learning Brand Lift 117

Clearcode

AUGUST 4, 2022

The campaign management component will often allow users to define the ad format (e.g. text, native, and video), ad placement, start and finish dates, location targeting, and other targeting parameters. The reporting dashboard can include key metrics such as impressions, clicks, conversions and their respective rates (e.g.

Advertising 102

Advertising Demand Side Platform Ad Server Agency 102

Clearcode

JANUARY 31, 2023

The gaming market brings new opportunities for ad buyers. IIG minimizes the threat of ad fraud in relation to viewability, impressions, reach / frequency, and engagement. An example of such a challenge is the detection of unmuted audio in a video ad. Banner (web-based) ads. high click-through rates).

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Martech Series

DECEMBER 12, 2022

Available globally, advertisers can use Teads’ Ad Manager to access IAS’s curated list of contextual segments and optimize their programmatic display and video ad campaigns on a pre-bid basis. Results so far have generated Teads’ clients up to a 99% suitability pass rate for their ad impressions.

Impressions 52

Impressions Video Ads Communications Advertising 52

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

Ad Exchange 84

Ad Exchange Header Bidding Ad Space Ad Inventory 84

Clearcode

AUGUST 13, 2023

The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. How Are In-App Ads Served? How Are In-App Ads Served?

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Buyer identification: Publishers know exactly who buys their impressions.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

FEBRUARY 26, 2023

Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website. It has also provided users with more choice over how they consume video content.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

Clearcode

MARCH 2, 2023

Blending and integrating ad content into the games allows for a non-interruptive and seamless gaming experience which can leave users with a positive and long-lasting impression of brands. minutes per thousand impressions. Rewarded ads reward users if they watch a full-screen ad for 15-30 seconds.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

Clearcode

APRIL 26, 2022

The transcript from the video can be found below. AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. Transcript From the Video Presentation. The last set of terms that we’ll look at are AdTech and MarTech. View and download the slides from the presentation here. AdTech Terminology.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Clearcode

MARCH 2, 2023

Audio in general is a fast-growing medium within the digital landscape and audio ads placed within the gaming environment have been attracting positive feedback from both advertisers and gaming publishers. A key reason for this is because audio ads are one of the least intrusive types of advertising across gaming, yet so powerful.

Advertising 52

Advertising Viewability Banner Brand Lift 52

Clearcode

MARCH 21, 2023

Key Points An ad network is a technology platform that operates as a middleman to allow a group of advertisers and publishers to buy and sell digital advertising. An ad network gathers all available inventory from a publisher and offers it to advertise as a bundle of impressions. How Does an Ad Network Work?

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Single Grain

JULY 5, 2023

Facebook Ads Write a 40-character ad copy for my gym’s Facebook image ad. Write a 500-word video script for my vegan snack company’s Facebook video ad, promoting our new turmeric chips. Write a four-word title for my print marketing company’s Facebook carousel ad, promoting our business brochures.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Martech

OCTOBER 19, 2022

Although the overwhelming majority of automated ad buying is RTB, there are other methods. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 126

Advertising Marketing Ad Exchange Retail 126

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Agency Media 98