Martech

JUNE 6, 2023

Marketers are using AI to create foundational content such as educational blogs and articles, SEO optimization, social media posts, newsletters, and time-consuming product documentation. Get MarTech! The post How to accelerate your marketing career using generative AI now appeared first on MarTech. No excuses. In your inbox.

Marketing 99

Marketing Machine Learning SEO MarTech 99

Martech Series

DECEMBER 15, 2022

Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI. “The recent Zoho Desk update, including its impressive and intuitive UI, enables our agents to quickly and accurately address questions or concerns to minimize any operational disruption for our brand customers.

Conversion 86

Conversion MarTech SEO Communications 86

Martech

JANUARY 30, 2024

All SEO reporting (built on GA and GA4). The results have been impressive: “We ended up 13xing our views on our videos period over period, and are getting more quality site visitors than we used to,” writes Henderson. Get MarTech! The post How one tech company is doing marketing without cookies appeared first on MarTech.

Cookies 122

Cookies Marketing Retargeting CPC 122

Martech

MARCH 27, 2023

Dig deeper: HubSpot debuts ChatSpot generative AI tool New SEO recommendations Your website can get more traffic by using several new SEO recommendation tools. Get MarTech! The post HubSpot’s February 2023 releases: The manager’s guide appeared first on MarTech. In your inbox.

SEO 96

SEO A/B Testing Media MarTech 96

Martech Series

AUGUST 31, 2022

Agency partners can augment their offerings to include recommendations for leveraging ABM in their marketing efforts and within their overall tech stacks: 97th Floor is a digital marketing agency specializing in SEO, creative, automation, and paid digital advertising. ” — Trent Mortensen , Head of Partnerships, 97th Floor.

Agency 59

Agency SEO Impressions MarTech 59

Martech Series

DECEMBER 13, 2022

The new release is a testament to the company’s speed of innovation and impressive momentum. 5000 brands across fintech, ad-tech, martech and cybertech segments. Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI.

MarTech 75

MarTech SEO Ad Tech Impressions 75

Martech

JANUARY 30, 2023

Just for fun, I asked ChatGPT to write me an article for martech about how digital marketers should use ChatGPT. Even its CEO, Sam Altman says that ChatGPT is incredibly limited, but good enough at some things to create a misleading impression of greatness. Get MarTech! Write alternate code versions (surprisingly good).

MarTech 107

MarTech SEO Marketing Education 107

Martech

FEBRUARY 6, 2024

Because this is the SEO industry, we lose about 5% of our business every month from clients changing their goals or just wanting something else, so they move on. Positioning In SEO, the old adage applies: “The riches are in the niches.” They’ve worked very hard to build an impressive system. People SEO is a service business.

SEO 106

SEO Agency Marketing Impressions 106

Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. They also help with recruitment, SEO and tracking/reporting.

Affiliates 100

Affiliates Marketing CPA ROI 100

Martech

MARCH 13, 2023

While some results were impressive, the outputs tended to be repetitive. Generate catchy SEO titles and meta descriptions. Event takeaways The Event takeaways feature is impressive. Create snappy SEO titles and meta descriptions. Get MarTech! The post 5 AI writing assistants in action appeared first on MarTech.

SEO 82

SEO Conversion Impressions Audience 82

Martech

SEPTEMBER 30, 2022

” In this setting, businesses need to start thinking about how to be more disruptive and set themselves apart from the rest, even in SEO campaigns. It can help you build trust, differentiate your brand, and make a lasting impression. The post How to build a disruptive marketing campaign appeared first on MarTech.

Marketing 124

Marketing SEO Audience Machine Learning 124

AdvertiseMint

JANUARY 20, 2024

Keeping track of the ever-changing Google algorithms, new social platforms, and martech tools could be exhausting. They collaborate to achieve marketing goals like: Higher conversion rates Lower customer acquisition costs More leads Faster sales Improved brand visibility Consultants don’t just focus on one area like SEO, PPC, or email.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech Series

NOVEMBER 18, 2022

Additionally, it suggests SEO tactics that are more pertinent. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. The most impressive tool for content creation is Acrolinx. Your entire content creation team and process can be guided by AI-powered SEO recommendations and insights.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Chief Martech

MARCH 30, 2023

At the start of the year, I predicted 2023 would be a chaotic year for martech — yet the start of a truly massive wave of growth for the industry. While the ouput was impressive, it was a bit like the Curator from Ready Player One : an amazing and sometimes amusing font of information, but not an action character. Text in, text out.

MarTech 109

MarTech Marketing Conversion SEO 109

Martech

JANUARY 23, 2024

Complex software user interfaces, numerous marketing channels (SEO, paid search, paid social, organic social media, affiliate marketing, etc.) In digital marketing, where clicks, impressions and conversions contribute to the story, it’s crucial to integrate all data points into a cohesive image.

SEO 133

SEO Machine Learning Conversion Conversion Rate 133

Martech

MARCH 19, 2024

Last year, my content and SEO teammates drastically changed their approach to content writing. Google their name and check other sites with their posts to complete your impression. Assign a pilot task wisely No matter how impressive a writer’s portfolio may be, you’ve got to see them in action before you make any commitments.

Pop-Up 123

Pop-Up SEO Conversion Education 123

Martech

OCTOBER 23, 2023

The reporter X post said: “I didn’t get great notes on this, but I think the reason had something to do with not wanting people to think that SEO could be used to manipulate search results.” Get MarTech! The post The Google anti-trust trial: A deep dive into the details appeared first on MarTech. In your inbox.

Mobile Search 83

Mobile Search Machine Learning Advertising Manufacturing 83

Martech

NOVEMBER 16, 2022

SEO improvement through identifying and using keywords. Recently, I was struggling to get started writing an article about the relationship between martech and the bigger function of marketing. Some are better than others, but overall, they are pretty impressive. Get MarTech! 1: Overcoming the blank page fear factor.

Machine Learning 117

Machine Learning Communications SEO A/B Testing 117

Martech

OCTOBER 19, 2023

Indeed already had Optimizely but didn’t have anyone running it, so that’s why I was brought in, for my SEO background and my Optimizely knowledge.” She’s also impressed by Optimizely One. Get MarTech! The post Optimizely: A unified workflow for marketers appeared first on MarTech. In your inbox.

Marketing 111

Marketing Machine Learning Conversion Rate eCommerce 111

Martech

MARCH 30, 2022

Marketing and SEO features. The vast majority of these sites use WordPress ( 64.1% ), with Wix, Squaresquare, and Shopify among those platforms showing impressive growth. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. Third-party integrations.

SEO 91

SEO Marketing MarTech ROI 91

Martech

OCTOBER 18, 2023

“Indeed already had Optimizely but didn’t have anyone running it, so that’s why I was brought in, for my SEO background and my Optimizely knowledge.” ” She’s also impressed by Optimizely One. ” Get MarTech! There are simple tests like image changes, or sometimes a full view redesign.”

Marketing 126

Marketing Machine Learning Conversion Rate eCommerce 126

Martech

MARCH 22, 2023

The benefits of using long-form content include SEO value, building trust in business relationships and educating the reader. Well-crafted blog content pieces have significant SEO value for several reasons: It increases click-through rates and time on your page. Get MarTech! The benefits are vast and calculable. In your inbox.

Click Through Rate 106

Click Through Rate SEO Brand Awareness MarTech 106

Martech Series

JANUARY 5, 2023

Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. Users have a better overall impression of your app after using it, increasing the likelihood that they will frequently use it again. The post Growth of Location Based Marketing and Its Importance appeared first on MarTech Series.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Single Grain

APRIL 4, 2022

Marketing analytics is significantly becoming a vital element of the total marketing expenditure, growing its market share at an impressive rate: By 2031, the market valuation of digital analytics is expected to reach up to $27.2 SEO services. SEO and PPC services. Ready to Hire a Top Marketing Analytics Agency? SaaS marketing.

Agency 52

Agency Conversion Rate SEO ROI 52

Single Grain

JULY 5, 2023

ChatGPT Prompts for Digital Marketing SEO (Search Engine Optimization) Create SEO keyword strategies: List the top five SEO keyword strategies for a new yoga studio. Off-page SEO prompts: What are the best practices for using social media to enhance SEO efforts and drive organic traffic in 2023?

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Martech

APRIL 8, 2024

Lead generation: The first hello Whether through cold outreach, newsletter sign-ups or offering valuable resources like ebooks or webinars in exchange for an email address, this first interaction is your opportunity to make a great first impression and lay the groundwork for a relationship that could evolve into a loyal customer.

Marketing 128

Marketing Conversion Audience SEO 128

Martech

AUGUST 29, 2022

This is precisely why 90% of marketing leaders cite “ martech, data, and analytics, CX and loyalty as top priorities.” It includes parameters such as website traffic, social engagement, branded search volume, and impressions. Google Analytics is also ideal for targeted marketing and search engine optimization (SEO).

Marketing 113

Marketing CPL Conversion ROI 113

Chief Martech

APRIL 24, 2023

What an amazing time to be working in marketing and martech! Before I forget: don’t miss the opportunity to catch 21 free talks from some of the leading experts and practitioners in martech next Tuesday, May 2, #MartechDay. If you aren’t impressed — jaw-dropped-open impressed — you aren’t paying attention.

MarTech 130

MarTech Marketing Machine Learning Impressions 130

Single Grain

DECEMBER 6, 2019

Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO. Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos). Check out this guide to learn more about YouTube SEO. 5 ) Personalization.

Marketing 145

Marketing SEO Conversion Audience 145

Martech

OCTOBER 8, 2021

Imagine being at the helm of several marketing campaigns where your team cast the net far and wide to capture fresh data through PPC, SEO, Facebook Ads, and email marketing. Keyword rankings, click-through rates, conversions, impressions, backlinks, open rates – everything is very granular.

Click Through Rate 124

Click Through Rate SEO ROI Marketing 124