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Scaling local advertising with automation in the new media landscape by Fluency

Martech

The new media mix The marketing funnel now requires a locally targeted, multichannel and data-powered media mix. For example, when a real estate marketing agency started launching campaigns with automation, they decreased the time to build and launch campaigns from a couple of hours to 10 minutes or less.

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When Kids Become A Marketing Commodity …

Rob Campbell

By the gates, I saw this ad Now on one hand, I was quite impressed by the smarts of the real estate agents. Not by the school because even though its located in one of Aucklands richest locations, its state run so likely needs the money like every other state school but by the real estate agents.

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When Kids Become A Marketing Commodity …

Rob Campbell

By the gates, I saw this ad Now on one hand, I was quite impressed by the smarts of the real estate agents. Not by the school because even though its located in one of Aucklands richest locations, its state run so likely needs the money like every other state school but by the real estate agents.

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Are Paid Ads Less Valuable with AI Search? What Real Data Says

Single Grain

As AI-powered search capabilities from Google, Microsoft, and others continue to evolve, marketers are asking a critical question: Are paid ads becoming less valuable with AI search? The results were impressive: 50% increase in return on ad spend (ROAS). It’s a valid concern. But the reality is more complex.

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Luxury Visual Design Tactics to Elevate Brand Aesthetics

Single Grain

The secret of luxury marketing lies in the brand presentation. As a result, the key to mastering luxury visual design has become the decisive factor separating aspirational brands from true market leaders. The visual language of luxury speaks in whispers, not shouts.

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How B2B TikTok Lead Generation Drives 1.8x Better Results

Single Grain

While your competitors debate whether TikTok belongs in B2B marketing, smart companies are quietly building lead generation machines on the platform that outperform traditional channels. times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

ad spend on streaming TV is projected to surpass $30 billion, solidifying OTT as a must-have in any performance-driven marketing strategy. Think premium inventory, laser-focused targeting, and the kind of real-time tracking that tells you whats working while its still happening. By 2025, U.S. This is where linear TV falls short.