Adweek

JUNE 14, 2023

So when it came to creating its new idents-short sequences between programming that identify a channel-it approached them not just as promotional material but as a massive public art project. Channel 4's series of idents, debuting on June 14,

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AdExchanger

APRIL 9, 2024

The identity solution space is fragmented, with around 20 or more solutions with at least some scale in the market. On Tuesday, the company […] The post Alternative Identity Provider ID5 Nabs $20 Million In Series B Funding appeared first on AdExchanger. And Roche intends ID5 to be one of them.

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Martech

OCTOBER 12, 2023

The more tools the better when it comes to dealing with consumer identity challenges. The post InMobi launches new identity resolution tool appeared first on MarTech. This is a huge issue that seems to be getting more complex by the day. Get MarTech! In your inbox. Business email address Subscribe Processing.

Cookies 116

Cookies Ad Tech MarTech Audience 116

AdExchanger

JANUARY 4, 2024

MediaWallah made a new identity verification product to help standardize labels and definitions for CTV inventory because the ad industry still struggles to classify what counts as CTV and what doesn’t. The post MediaWallah Is Trying To Clean Up Messy CTV Identity Data appeared first on AdExchanger.

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Adweek

JANUARY 19, 2024

As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S. If they don't get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion.

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AdExchanger

JUNE 29, 2023

Marketers rightly feel an urgency to get back to The post Agnostic Identity Graphs Are The Future Of Identity Resolution appeared first on AdExchanger. When you lose something important, you want to get it back. That’s the human instinct driving the conversation around signal loss.

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Adweek

SEPTEMBER 13, 2022

What I saw was the opportunity for the brand to get back to a purpose-led identity," Thornton said at Adweek's Brandweek Miami event. When Kalen Thornton joined Gatorade at its CMO in March 2021, the former Nike and Jordan Brand executive had big plans for the sports beverage maker--but maybe not what one would expect.

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Food 246

Exchange Wire

APRIL 15, 2024

The post Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape appeared first on ExchangeWire.com. EBC provides agencies, data providers, and media owners with an all-inclusive [.]

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AdExchanger

DECEMBER 11, 2023

TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order to the chaos. The post Signal Loss Is Muddying TV Measurement – But Identity Data Can Help appeared first on AdExchanger.

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AdExchanger

JANUARY 25, 2024

It takes a publisher around six weeks on average to test and deploy a new identity solution, not to mention the maintenance they have to do over time.

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Cookies 123

Martech

JANUARY 25, 2024

Giving in to short-term pressures can harm a brand by diluting its identity, confusing consumers and ultimately reducing profitability. The three steps are identity, intention, and implementation. Identity This is the raw, messy core of who you are, woven from your values, passions and experiences. ” What is your purpose?

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Audience Communications Marketing Conversion 121

Martech

APRIL 5, 2023

An identity resolution platform is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Dig deeper: What is identity resolution and how are platforms adapting to privacy changes?

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Cookies Mobile Ads GDPR MarTech 101

Smart Insights

JUNE 21, 2022

Make your brand identity the central organizing principle for everyone and everything in a company rather than just the products, services, logos and imagery Brands are assets that create sustainable wealth, both for businesses and wider society. Every successful brand … The post How strong is your brand identity?

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AdExchanger

NOVEMBER 8, 2023

The post CTV Advertising Needs To Speed Up – FreeWheel Says Identity Vendors Can Help appeared first on AdExchanger. FreeWheel unveiled a sell-side product called Audience Manager to help CTV programmers tie granular audience segments to their inventory at the speed of programmatic advertising.

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Advertising Audience Entertainment Ad Tech 126

AdExchanger

JUNE 8, 2022

New identity solutions built on first-party data are clearly one solution, but publishers and advertisers differ on whether they’re building their own proprietary solution or a shared shelter that will scale – and explained why at AdMonsters' Ops conference in New York City.

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Cookies Media Advertising 128

Martech Series

FEBRUARY 15, 2023

The announcement reveals new partnerships to ingest data Oort , the leader in Identity Threat Detection and Response, today announced the launch of its technology ecosystem. Oort surfaces data on identities, wherever they may live. Quicker response to identity threats. ” The outcome to security teams?

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MarTech Marketing 91

Adweek

MARCH 20, 2024

Have you ever thought about what your brand sounds like? If you close your eyes and listen to your comms, do you sound consistent? Do you sound familiar? Or are you currently taking your consumers on an audio-emotional rollercoaster, unsure of the ride they're on? A sonic strategy isn't a "nice to have" or optional.

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Audience 295

Adweek

JULY 26, 2022

On this week's episode of Brave Commerce, Brie Olson and Alfred Chang, the President and Co-CEO of PacSun, join hosts Rachel Tipograph and Sarah Hofstetter to discuss consumer identity. Brie and Alfred speak on how PacSun, as a clothing brand, is catering to evolving views on gender and gender neutrality. They explain how they promote.

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eCommerce 218

Martech

NOVEMBER 29, 2022

LiveIntent released Identity Enrichment on the Salesforce AppExchange today. The Identity Enrichment app lets users match customers in their CRM against identity, demographic and behavioral data from the updated and licensed LiveIntent Identity Graph. Dig deeper: What is identity resolution? Multiple identifiers.

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Cookies Retail MarTech Marketing 99

Smart Insights

AUGUST 31, 2023

Creating a strong omnichannel brand identity based on research Brand identity is often misunderstood as simply picking a color palette and a logo. In reality, this is just one element of brand … The post Developing a strong digital brand identity based on research appeared first on Smart Insights.

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Marketing 87

Media Math

MAY 31, 2022

Welcome to the latest in MediaMath’s Identity Landscape. In this series we’re providing an overview of our core identity partners to help advertisers choose the identity solution that’s right for them. identity solutions allow companies to define audiences using their preferred? identity module on over 4,000 websites.

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First-Party Cookies Cookies Impressions Audience 85

Media Math

MAY 24, 2022

Welcome to the latest in MediaMath’s Identity Landscape. In this series we’re providing an overview of our core identity partners to help advertisers choose the identity solution that’s right for them. The publisher has full control over how their identity is used—for direct deals, PMP/PG, and/or open exchange.

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Cookies Impressions Audience Advertising 92

Basis

NOVEMBER 8, 2023

The success of any identity solution is heavily dependent on scale, and so partnering with an independent owner of a solution with the most scale—or, better yet, partnering with multiple—is likely to be the best option when the dust settles. What do these burgeoning identity solutions look like?

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Cookies GDPR Audience Media 78

Martech Series

DECEMBER 21, 2022

Partnership to strengthen enterprise identity governance adoption and implementation of simplified, interoperable, and automated identity security programs. Successfully implementing Identity Governance and Administration (IGA) programs is one of the biggest challenges enterprises face in realizing ROI for identity investments.

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ROI MarTech Marketing 81

Marketing Tech News

MARCH 11, 2024

Read more » The post Pepsi MAX unveils giant CGI can on the Thames to celebrate new visual identity appeared first on Marketing Tech News. The striking video was released to celebrate the cola brand’s evolution into its dynamic new era, featuring a re-designed and refreshed electric blue and black logo.

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Marketing Advertising 86

AdExchanger

DECEMBER 29, 2022

The post Comic: New Year Identity Resolutions appeared first on AdExchanger. A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… This comic first ran on January 7, 2022.

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Advertising 94

Martech

JULY 7, 2022

For most marketers, this ever-changing privacy and identity landscape is leading to seismic shifts in how marketers look at attribution and measurement. Fortunately, technology companies are investing heavily in alternate identity solutions to be the backbone of future attribution and measurement platforms. Simplify models.

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Cookies Audience Conversion Marketing 101

Exchange Wire

DECEMBER 7, 2022

In the second article in the ExchangeWire 2023 predictions series, privacy and identity takes centre stage. The post Privacy & Identity: Predictions for 2023 appeared first on ExchangeWire.com.

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Cookies Ad Tech 115

Martech Series

JANUARY 18, 2023

CallRevu , an industry leader in automotive call monitoring and analytics, has forged a strategic partnership with Dealer Identity by Volie to protect dealership reputation with number verification to prevent negative labeling and call blocking. Marketing Technology News: CertiK Releases Web3 Security Report 2022.

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MarTech Marketing 85

Martech Series

SEPTEMBER 21, 2022

Hsu Will Oversee Development and Deployment of Adstra’s Enterprise Identity Platform, Conexa, Across New Channels and Business Areas. Adstra announced that James Hsu has joined the company as VP, Head of Identity Products. Hsu has spent his career at the crossroads of identity and CTV.

Cookies 84

Cookies MarTech Audience Marketing 84

AdExchanger

DECEMBER 14, 2023

You already need both hands and one foot to count the number of US states that have passed comprehensive […] The post Solving For Identity With Privacy In Mind Is ‘The Issue Of Our Industry’s Time’ appeared first on AdExchanger.

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Ad Tech 119

Martech Series

AUGUST 1, 2022

YouAttest, a leading provider of Identity Audit and Compliance tools, announced YouAttest Enterprise, an enhanced and customized edition of the company’s cloud-based identity governance solution for companies and organizations requiring cost-efficient but effective security and compliance for users, roles and applications.

Brand Lift 100

Brand Lift Healthcare MarTech Marketing 100

Exchange Wire

JUNE 10, 2022

In the run-up to ATS London 2022, Tim Geenen, managing director, addressability, EU, LiveRamp, details how marketers can distil the current complexity in the identity space. Identity is a major bugbear for marketers at the moment, with constant regulation and tech [.]. appeared first on ExchangeWire.com.

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Marketing 105

AdExchanger

JUNE 9, 2022

On Thursday, the TV ad tech and identity. Continue reading » The post Blockgraph Brings FullThrottle’s Cookieless Identity Strategy To TV appeared first on AdExchanger. The challenge is twofold: Data must be shared with partners in a privacy-safe manner and must be made available for targeted advertising across channels.

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Martech

DECEMBER 13, 2021

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. An identity resolution platform may help connect these disparate systems to provide a more insightful view of customers.

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GDPR MarTech ROI Ad Tech 105

Martech Series

AUGUST 29, 2022

Today’s healthcare organizations recognize the need for a comprehensive approach to managing digital identities given the constant demands to deliver outstanding care, yet also evade cyber threats and secure protected health information (PHI). Marketing Technology News: MarTech Interview With Rob Hall, CEO at Playground xyz.

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Healthcare MarTech Marketing 92

Martech

JUNE 8, 2022

The perfect storm has been brewing around digital identity for some time. This new identity landscape is changing daily, with newcomers, consolidations and integrations happening everywhere. For the marketer who wants a birds-eye view of the leading players, I’ve laid out who they are and how they are building their identity graphs.

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