Basis

JULY 20, 2022

Healthcare is personal— incredibly personal. healthcare would be straightforward and simple to understand. The United States healthcare system is particularly complex, challenging to navigate, and often a source of hidden or unforeseen costs. What’s a healthcare marketer to do? Let’s dive in: #1: The Cost of Healthcare.

Healthcare 98

Healthcare Marketing Machine Learning Advertising 98

Martech

FEBRUARY 12, 2025

Companies in industries like healthcare, AI and commercial aviation all faced recent public disasters. While companies once managed their reputations through carefully crafted press releases and strategic media placements, our modern ecosystem demands real-time responsiveness and authentic human connection. Whats going wrong?

Healthcare 83

Healthcare Public Relations Communications Food 83

Martech Series

JULY 28, 2022

DRUID, a market leader in conversational AI solutions, has finalized a new conversational healthcare project with private medical network Regina Maria, with the help of specialized healthcare technology solution provider Infermedica. Marketing Technology News: A Marketer’s Guide To Developing Social Media Mitigation Strategies. “In

Healthcare 98

Healthcare Conversion MarTech Education 98

Martech Series

JUNE 15, 2022

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the significant adoption of its patented, award-winning advertising campaign measurement and optimization technology, DeepIntent Outcomes.

Healthcare 98

Healthcare Impressions Demand Side Platform Pharmaceuticals 98

Fuel Lines

JUNE 10, 2015

When I was on the editorial side of a healthcare magazine, I never ceased to be amazed at some of the obviously inappropriate pitches PR people sent my way. If you wanted to reach Chicago-area healthcare providers, our magazine could help you do so.

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Public Relations Agency Healthcare Communications 275

Martech

AUGUST 22, 2024

CEO and co-founder Alex Wiltschko believes giving computers the ability to process scent can help with healthcare. It includes tools for SEO, social media , and email marketing , along with a unified inbox for customer message management. GoDaddy’s Digital Marketing is an all-in-one product for managing marketing efforts.

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MarTech Healthcare SEO Conversion 125

Digital Ad Blog

MAY 26, 2025

In this changing landscape, owned media is emerging not as a fallback but as a strategic pillar. This climate is driving a renewed focus on owned media channels, websites, email lists, content hubs, mobile apps, and CRM-driven experiences, where the brand controls the message, the experience, and the data.

Media 59

Media SEO Marketing Healthcare 59

AdExchanger

FEBRUARY 19, 2025

In todays day and age, a robust healthcare media mix covers a variety of channels, including television, digital, social media, audio, out-of-home and others, all dedicated to one goal: targeting the right audience at the right time with the right message.

Healthcare 86

Healthcare Audience Media 86

Seth Godin

MARCH 13, 2025

We didn’t notice it happening, but we’ve sorted the people, the ideas, the media, the culture, healthcare, even which lake to go fishing on. Incrementally, slowly then all at once, we’ve multiplied the sorting and directory building of our world. Serendipity used to be normal, now it’s rare.

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Healthcare Media 87

Digiday

JANUARY 12, 2025

In the age of social media-driven, viral trends, brands often look to platforms like TikTok to strike gold with the algorithm and reach a massive audience. As social media fragmentation continues and the TikTok ban looms even nearer, the concept of virality may soon shift, making it an even less realistic goal than before.

Healthcare 84

Healthcare Media Audience Marketing 84

Martech

MAY 23, 2025

Why more content is no longer the answer Back in the old days of B2B marketing (circa 2017 or so), social media algorithms rewarded more volumes of content and posts by showing them to larger and larger audiences. That means shifting from volume-driven output to content with a purpose targeted, relevant and real.

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Audience Healthcare SEO Impressions 132

Fuel Lines

JULY 8, 2016

Agencies need three things for new business success: Positioning Marketing Network Learn how Jamie Dunham and her Brand Wise group developed their own agency positioning – Marketing to Women , and how they use social media to tell their story.

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Agency Healthcare Marketing Advertising 255

Fuel Lines

JULY 27, 2016

Since 2007, I’ve pioneered the use of social media, content and inbound marketing strategies specifically for agency new business. More About AMI The Agency Management Institute (AMI), offers training and an agency owner network for small to midsize advertising, digital, marketing, media and PR agencies.

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Agency Healthcare Media Conversion 235

More About Advertising

APRIL 16, 2025

Media and advertising led the way with 7.2% growth, while branding retail commerce, PR and healthcare all fell back. Omnicom posted 3.4% organic growth in Q1 2025 although net income fell sharply by 9.7%. This follows Publicis Groupe’s 4.9%

Healthcare 59

Healthcare Retail Media Advertising 59

Digiday

FEBRUARY 24, 2025

Our respondents work across several industries, including retail, beauty, food/grocery and healthcare. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Healthcare 68

Healthcare Food Advertising Marketing 68

Martech Series

SEPTEMBER 20, 2022

Data feeds from Good-Loop will enable advertisers that use IAS’s media quality platform to closely monitor and reduce the environmental impact of their ads throughout the entire campaign lifecycle. The partnership is a major step forward to further decarbonize digital media.”

Healthcare 96

Healthcare Media Advertising CPM 96

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup. These experiences will be powered by AI.

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Healthcare Audience Marketing Media 128

More About Advertising

JULY 2, 2021

Healthcare used to be one of those things that agencies did – but no-one wanted to talk about it much (although the money was reportedly good) or work on it. But, as the world tiptoes out of the pandemic, healthcare has become the new black – and not just for agencies. The airwaves are awash.

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Healthcare Agency Advertising Finance 64

Martech

SEPTEMBER 16, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you lead marketing operations for an enterprise healthcare company that has an app. What is MMP and how can it be used to drive bookings on the mobile app as well as through online bookings on the web?

Healthcare 70

Healthcare A/B Testing Conversion Rate Conversion 70

Digiday

MAY 7, 2025

Before that, he was the CEO of DDB in North America, global CEO of Omnicoms healthcare agency OPMG Health and president and CEO of Rapp in New York. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. This interview has been lightly edited and condensed for clarity.

Healthcare 80

Healthcare Agency Marketing Media 80

Agility Ads

APRIL 14, 2022

Location matters even more in healthcare than in other industries. Take a moment to learn more about how marketing for healthcare should focus on location and the benefits it brings. Location matters in healthcare because it helps to drive customer awareness and, in turn, increase conversion rates. Why Does Location Matter?

Healthcare 52

Healthcare Marketing Conversion Rate Brand Awareness 52

Basis

DECEMBER 1, 2023

In addition to adapting to these factors specific to the healthcare industry, advertisers in the space are making substantial changes to meet the demands of the digital advertising world, including Google’s long-delayed deprecation of third-party cookies in Chrome in the second half of 2024. OK, great,” some healthcare marketers might say.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Basis

DECEMBER 5, 2022

Online healthcare delivery soared in 2020, and health and pharma advertising budgets followed suit. As we look to the future, one of the biggest topics in healthcare is going to continue to be—yep, you guessed it! Digital ad spend will reach $15.84 On one side: more and more people are prioritizing their data privacy rights.

Healthcare 52

Healthcare Marketing Education Conversion 52

MNTN

JANUARY 31, 2025

” Amanda Tordanato Senior Digital Advertising Manager, Closed Loop Results JASE Medical Healthcare brand JASE Medical produces emergency medical kits for a variety of use cases. ” Caitlin Perry Media Strategist, Sticker Mule Results Ready to find your perfect (audience) match?

Healthcare 98

Healthcare Fashion Audience Impressions 98

Ad Tech Daily

OCTOBER 11, 2024

Leveraging M3 MI’s (formerly Kantar Media Healthcare Research) self-reported, survey-based healthcare data, Simulmedia’s enhanced offering provides pharma marketers with future-proof, privacy-compliant targeting across streaming TV.

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Healthcare Audience Ad Tech Marketing 97

Ad Rants

DECEMBER 14, 2022

However, Hawke Media is one of the few that bucks the system. Hawke Media offers unique month-to-month, "outsourced CMO" contracts. Automated Social Media Tech Platforms. Nowhere is consumer trending behaviors more evident than on social media. Social media tools can also help you deploy messaging at appropriate times.

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Healthcare Media Marketing Agency 176

Basis

OCTOBER 19, 2022

Today, we’re exploring the issue of digital misinformation, why healthcare marketers should care, and what they can do to protect themselves from its implications. In an increasingly digital world, more and more people are turning to the internet to meet their healthcare needs. Oh, and very personal healthcare choices?

Healthcare 52

Healthcare Marketing Media Advertising 52

Basis

JANUARY 24, 2024

For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. One cookieless solution that will be particularly useful in the health and pharma space is healthcare provider (HCP) targeting.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Martech Series

JULY 26, 2022

Tealium for Pharma utilizes deep integration technology and partnerships to deliver an enhanced customer journey in one of healthcare’s most vital sectors. ” Marketing Technology News: A Marketer’s Guide To Developing Social Media Mitigation Strategies.

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Healthcare Pharmaceuticals Communications MarTech 106

Ad Tech Daily

OCTOBER 28, 2024

In partnership with PurpleLab, new solution connects digital advertising to actual patient visits, addressing critical measurement challenges in the healthcare industry NEW YORK, NEW YORK – Global programmatic media partner MiQ today announced the launch of its Hospital & Doctor Influence (HDI) measurement solution.

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Healthcare Marketing Ad Tech Media 96

Digiday

JULY 11, 2023

is healthcare due to HIPAA regulations, requiring the careful selection of data management and analytics vendors and a wealth of additional internal processes for compliance. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. including Montana’s recent TikTok ban.

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Healthcare Marketing Advertising Media 53

Martech Series

JULY 14, 2022

Medallia expands its healthcare solution with the addition of CAHPS for MIPS survey administration to help organizations meet regulatory requirements and improve patient experience. Survey results are publicly reported on the Care Compare website to support Medicare beneficiaries in making objective and meaningful healthcare decisions.

Healthcare 106

Healthcare MarTech Marketing Media 106

Fuel Lines

JANUARY 10, 2019

Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE. Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE! This isn’t a new discovery for me. Since starting my new business consultancy, I’ve written my way into a thriving business.

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Agency Healthcare Manufacturing Audience 222

Basis

OCTOBER 17, 2022

Since its debut in 2010, the marketing technology LUMAscape has served as a symbol of both the innovation and the complexity that have come to characterize the digital media and marketing space. The Causes of Media Complexity. Simultaneously, marketers engage an average of six media vendors for a typical campaign.

Media 98

Media Marketing Healthcare Manufacturing 98

Basis

DECEMBER 4, 2024

The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice. As the broader commerce media landscape expands and fragments, advertisers for organizations of all kinds must evaluate if and how to tap in.

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Advertising Retail Pop-Up Media 97

Martech Series

AUGUST 1, 2022

The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

Pharmaceuticals 75

Pharmaceuticals Healthcare Media Brand Lift 75

Martech Series

SEPTEMBER 6, 2022

Axle AI and Archiware are announcing the deployment of dozens of sites worldwide for axle ai’s integration with Archiware P5 media archiving software. axle ai 2022, the company’s flagship AI-powered media management solution, can catalog and tag nearly any media on any combination of on-premise and cloud storage.

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Media Healthcare MarTech Conversion 98