Martech Series

SEPTEMBER 1, 2022

PWH Helps Empower Women to Be Leaders in Healthcare. ibex, a leading global provider of business process outsourcing (BPO) and customer engagement technology solutions, announced that Julie Casteel, CMO and Chief Strategic Accounts Officer, has become a member of Professional Women in Healthcare (PWH).

Healthcare 98

Healthcare Manufacturing Education MarTech 98

Martech

MAY 11, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. platform, providing healthcare advertising agencies access to real-world insights about the lived experience, opinions, and sentiment of patients and healthcare professionals.

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MarTech Healthcare Impressions Agency 117

Martech Series

NOVEMBER 21, 2022

Qualtrics, the leader and creator of the experience management category, announced that dozens of leading healthcare organizations, including Ascension and Intermountain Healthcare, selected Qualtrics solutions in the third quarter of 2022. Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit.

Healthcare 98

Healthcare MarTech Conversion Marketing 98

Martech Series

OCTOBER 21, 2022

– Enables healthcare marketers to easily create personalized and engaging email campaigns that are HIPAA compliant –. These new Paubox Marketing features are designed to empower healthcare marketers to easily create engaging campaigns that deliver a strong return on investment (ROI).

Healthcare 98

Healthcare Marketing ROI MarTech 98

Martech Series

JANUARY 11, 2023

DeepIntent , the leading healthcare advertising technology company built to influence better patient health and business outcomes, today announced that it has reached a significant milestone, achieving growth for the fifth consecutive year and a triple-digit percentage growth rate across connected television (CTV) campaigns.

Healthcare 96

Healthcare Pharmaceuticals Demand Side Platform Marketing 96

Martech Series

NOVEMBER 14, 2022

Today at HLTH 2022, Google Cloud announced three new Healthcare Data Engine (HDE) accelerators—developed in collaboration with Hackensack Meridian Health, Lifepoint Health, and others—that help organizations address common use cases around health equity, patient flow, and value-based care.

Healthcare 96

Healthcare MarTech Marketing Data Management Platform 96

Martech Series

NOVEMBER 14, 2022

Segment’s market share leading, HIPAA-eligible customer data platform enables healthcare organizations to move from transactional to relationship based care that can improve patient engagement and health outcomes. Best Practices For Healthcare In Cloud, Forrester Research, Inc., May 2022.”.

Healthcare 96

Healthcare Pharmaceuticals MarTech Communications 96

Martech Series

MARCH 1, 2023

Zero-trust architecture has gained paramount importance as the healthcare industry starts to include more connected Internet of Medical Things (IoMT) devices, augmented reality, and robotics within care pathways. Difficulties in the ability to identify, track, and verify all devices in their healthcare network.

Healthcare 96

Healthcare MarTech Audience Marketing 96

Martech

FEBRUARY 12, 2025

Companies in industries like healthcare, AI and commercial aviation all faced recent public disasters. The healthcare sector’s trust emergency The healthcare industry’s reputation crisis didn’t emerge overnight. We can all learn lessons from the healthcare, AI and aviation industrys missteps.

Healthcare 80

Healthcare Public Relations Communications Food 80

Martech

SEPTEMBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and today is Day 2 of MarTech! The one thread running through almost everything at the fall MarTech conference is the data challenge. Chris Wood, Editor.

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MarTech Healthcare Finance Cookies 122

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. The effects of martech bloat vary depending on company size and scope.

MarTech 122

MarTech ROI Healthcare Finance 122

Martech

NOVEMBER 4, 2021

It started with one pilot team and a lot of experimentation during the early days of the pandemic, using agile marketing as a vehicle for quick collaboration and communication to healthcare professionals about COVID-19. The post Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.

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Healthcare Marketing Communications MarTech 113

Martech

DECEMBER 2, 2024

This is estimated to cost healthcare systems $100 to $300 billion annually. By combining Verily’s AI capabilities with Walgreens’ patient data, they can predict and prevent missed doses, improving patient outcomes and reducing healthcare costs. Processing.

Machine Learning 126

Machine Learning Healthcare Marketing MarTech 126

Martech

SEPTEMBER 16, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Healthcare 67

Healthcare A/B Testing Conversion Rate Conversion 67

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

MarTech 114

MarTech eCommerce Conversion Rate Healthcare 114

Martech

MARCH 1, 2022

Nonetheless, staying abreast of shifts and technology changes in the industry is part of the marketing and marketing operations function, and there are several significant challenges in doing that: The martech industry is continually evolving. Marketing and, by default, martech is additive. The definition of martech keeps expanding.

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MarTech Healthcare Marketing Finance 107

Martech Series

JULY 22, 2022

Franczek is noted for working with CEOs at healthcare, beauty, food, household products, retail, and e-commerce companies to deliver transformational growth. Marketing Technology News: MarTech Interview with Gilles Bertaux, Co-Founder & CEO, Livestorm.

Healthcare 145

Healthcare Marketing Food Retail 145

Martech

MAY 17, 2023

Regularly auditing your martech stack must be part of your organization’s process. Take the 2023 MarTech Replacement Survey Whatever the reason, identifying what tools can be retired is a critical part of a martech audit. Retiring martech software requires a thorough planning process and clean execution.

MarTech 103

MarTech Communications Healthcare Marketing 103

Martech

MAY 23, 2025

Real-life storytelling: Content like “Day in the Life” videos makes abstract roles more tangible ideal for industries like engineering, healthcare, or financial services. Humanized brand presence: Even in technical or traditionally serious industries, UGC helps your company appear more relatable and approachable.

Audience 131

Audience Healthcare SEO Marketing 131

Martech Series

JULY 26, 2022

Tealium for Pharma utilizes deep integration technology and partnerships to deliver an enhanced customer journey in one of healthcare’s most vital sectors. Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll.

Healthcare 105

Healthcare Pharmaceuticals MarTech Communications 105

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. The post Customer experience tools and strategies: 2025 Predictions appeared first on MarTech. Processing.

Healthcare 126

Healthcare Audience Marketing Media 126

Martech Series

JULY 14, 2022

Medallia expands its healthcare solution with the addition of CAHPS for MIPS survey administration to help organizations meet regulatory requirements and improve patient experience. Survey results are publicly reported on the Care Compare website to support Medicare beneficiaries in making objective and meaningful healthcare decisions.

Healthcare 105

Healthcare MarTech Marketing Media 105

Martech

JUNE 10, 2025

The stakes are higher in complex sales In high-consideration industries (healthcare, finance, insurance, etc.), The post Why high-consideration industries need AI optimization appeared first on MarTech. Email: See terms. brands must achieve and maintain trust and provide accurate, nuanced narratives to win customers.

Healthcare 87

Healthcare Finance SEO Impressions 87

Martech Series

SEPTEMBER 1, 2022

RudderStack announced HIPAA compliance, giving healthcare companies an easier way to manage and protect customer data. As a compliant solution provider, RudderStack can sign a Business Associate Agreement (BAA) with healthcare customers. healthcare #data #technology. Director, Business Development at DigiCert.

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Healthcare MarTech Marketing 98

Martech

OCTOBER 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Trust is really driving the next decade of growth in differentiators,” said Sood in her talk at our recent MarTech conference. ActionIQ brings its CDP to healthcare. Read more here. Why we care.

Healthcare 117

Healthcare MarTech Communications Retail 117

Martech Series

FEBRUARY 15, 2023

Netgain earned this recognition by driving tremendous growth in the past year and focusing its attention specifically on security and superior client service in healthcare and fintech/accounting verticals.

Healthcare 98

Healthcare MarTech Marketing 98

Martech Series

JANUARY 12, 2023

HIPAA is made up of a set of regulatory standards governing the security, privacy, and integrity of sensitive healthcare data called protected health information (PHI). When vendors who service healthcare clients come into contact with PHI in any way, they must be HIPAA compliant.

Healthcare 98

Healthcare GDPR MarTech Marketing 98

Martech Series

FEBRUARY 14, 2023

This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry. This tool automatically evaluates and scores customer interactions using best-practice criteria for the healthcare industry.

Healthcare 98

Healthcare Machine Learning MarTech Conversion 98

Martech Series

FEBRUARY 8, 2023

Company enables marketers to restore vital business tools Freshpaint, a Y Combinator and Intel Capital-backed company, announced a HIPAA-compliant platform that allows healthcare providers to continue using Google Analytics, Google Ads, and Facebook Ads in a way that meets the new HIPAA guidelines. And switching ad platforms? .”

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Healthcare MarTech Marketing Advertising 96

Martech Series

OCTOBER 20, 2022

Pharmaceutical companies and healthcare organizations will now have access to plug-and-play compatibility for clinical trials and beyond. This new partnership will enable healthcare organizations and pharmaceutical companies to gain important insights from data and improve patient outcomes.

Pharmaceuticals 98

Pharmaceuticals Healthcare GDPR MarTech 98

Martech Series

DECEMBER 5, 2022

Authenticx , the new standard in healthcare for listening to customer voices at scale, has had a momentous year in 2022. Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow. “The healthcare industry isn’t stagnant, and neither are we.

Healthcare 98

Healthcare Pharmaceuticals Conversion MarTech 98

Martech Series

OCTOBER 13, 2022

Partnership enables innovative connections and engagements, including WELL ROOM, a virtual healthcare service designed for expats living in Japan. ” Marketing Technology News: MarTech Interview with Alexa Kilroy, Head of Brand at Triple Whale. Powering the Future of Human Connection.

Healthcare 98

Healthcare Communications MarTech Conversion 98

Martech

MARCH 18, 2025

As with many applications on the martech stack, the power of call analytics platforms is in the data. Third-party software integration Integrating call analytics platform data into martech and adtech software systems is essential to create a unified view of customers and prospects. Most vendors comply with GDPR and U.S.

Machine Learning 88

Machine Learning GDPR Conversion Healthcare 88

Martech Series

DECEMBER 15, 2022

mPulse Mobile , a leader in conversational AI and digital engagement solutions for the healthcare industry, announced the launch of new content capabilities and streaming courses that address health literacy barriers in a consumer-friendly format. Marketing Technology News: MarTech Interview with Hila Shitrit Nissim, CMO at BLEND.

Healthcare 98

Healthcare Conversion Education MarTech 98

Martech Series

JANUARY 19, 2023

“Reclamere partners with organizations across the United States in healthcare, financial services, and the commercial sector; this SOC 2 Type 1 attestation represents our commitment to enhancing our own cyber security posture for those clients,” said Angie Singer Keating, CEO of Reclamere.

Healthcare 98

Healthcare CPA Finance MarTech 98

Martech Series

JANUARY 26, 2023

Marketing Technology News: Quadient Ranked Among Global 100 Most Sustainable Companies for Second Year in a Row “Engage Technologies Merges with APX Platform to Transform Patient Education and Practice Optimization for Healthcare.” Lloyd Mahaffey, CEO, Engage Technologies Group, who will continue to lead the combined entity.

Healthcare 98

Healthcare Communications Education Finance 98

Martech

OCTOBER 1, 2021

The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. MERGE offers a range of agency services, including strategy, performance marketing, creative and comms, to clients in healthcare, financial services and commerce.

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Healthcare MarTech Agency Marketing 117