Martech Series

JUNE 15, 2022

Adobe announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types, now including the metaverse and streaming media. At the same time, a growing audience around streaming media and immersive experiences has created new opportunities for forward-looking teams.

Media 83

Media Retail GDPR Healthcare 83

Martech

JULY 5, 2023

In 2019, Facebook parent Meta sued German regulators who ordered the social media giant to stop collecting users’ data without their consent. They said that not only was Facebook violating the EU’s GDPR , but that its dominance in social media made this an antitrust issue as well. Get MarTech! What happened.

GDPR 94

GDPR Cookies MarTech Media 94

Martech

FEBRUARY 21, 2024

Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide). In your inbox.

Non-Profit 89

Non-Profit GDPR MarTech Conversion 89

Martech

JANUARY 8, 2024

The EU’s attempts to reign in online tracking with the GDPR brought us cookie banners – the most annoying and abused permission system we’ve ever seen on the internet – making it even more difficult to collect consumer data and creating confusion for many on what the rules even are when ensuring customers are consenting to online tracking.

Banner 121

Banner GDPR Cookies eCommerce 121

Martech

FEBRUARY 14, 2024

Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR. Explore the platforms essential to identity resolution in the latest edition of this MarTech Intelligence Report. Get MarTech! Click here to download! In your inbox.

Machine Learning 104

Machine Learning Cookies GDPR MarTech 104

Martech Series

FEBRUARY 28, 2023

The report evaluated Mintegral, Mobvista’s programmatic advertising platform, XMP, a cross-channel media buying platform, and its data analytics, SaaS and cloud computing technology. The evaluation period covers the period from August 16, 2021 to September 30, 2022.

GDPR 87

GDPR MarTech Marketing Media 87

Martech Series

OCTOBER 20, 2022

As a result, customers are assured that they can trust Oktopost to provide secure and reliable social media management. Marketing Technology News: MarTech Interview with Zohar Bronfman, CEO and Co-Founder at Pecan. “Privacy and data integrity are of paramount concern to all Oktoposters.

GDPR 93

GDPR Social Advertising MarTech Media 93

Clearcode

JANUARY 19, 2022

2021 was another big year for the AdTech, MarTech and programmatic advertising industries. The Main Trends and Challenges in AdTech, MarTech and Programmatic Advertising in 2022. AdTech, MarTech and Programmatic Advertising Predictions for 2022. Google Chrome’s Impact on AdTech & MarTech [infographic].

MarTech 52

MarTech Advertising Audience Agency 52

Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. It’s really difficult, if not impossible, to understand the consumer journey by just looking at mobile app IDs or cookies,” said Hugo Loriot, Parter at data science company fifty-five, in his recent Martech presentation. Learn more here.

Marketing 96

Marketing GDPR Cookies Audience 96

Martech

APRIL 12, 2022

To learn more we spoke with Tara DeZao, product marketing director for adtech and martech at Pegasystems. Pega, a long-established customer engagement software provider, offered significant thought leadership in the run-up to GDPR. A brand media manager may want to reach an audience on Facebook, Instagram and WhatsApp.

GDPR 86

GDPR Marketing Cookies MarTech 86

Martech Series

JANUARY 3, 2023

as well as the Europe-centric GDPR regulation.” Facial recognition technology and services will be a $10 billion industry by 2025, with Article 4(14) of the GDPR specifically designating facial data as needing protection. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation.

GDPR 87

GDPR Cookies MarTech Marketing 87

Martech

MAY 11, 2023

Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If Emerging use cases include: Attribution; ROI measurement and modeling; Mixed media modeling and Predictive analytics. “In

Marketing 117

Marketing Cookies GDPR MarTech 117

Martech Series

DECEMBER 6, 2022

Spending on GDPR fines related to communication security and compliance risks rose 570% from $179M in 2020 to $1.2B in 2021, according to DLA Piper’s GDPR fines and data breach survey. Marketing Technology News: Horizon Media Selects PubMatic as Exclusive Partner to Provide Advertisers with Data-Driven Advertising at Scale.

Communications 89

Communications GDPR Conversion MarTech 89

Martech Series

OCTOBER 13, 2022

With the development of programmatic advertising, media companies need to report impressions for every ad that runs consecutively on digital signages. All BlueZoo products are GDPR compliant and regularly audited by ePrivacy of Hamburg, Germany. Marketing Technology News: MarTech Interview with Jim Yu, CEO at BrightEdge.

Marketing 77

Marketing Impressions GDPR MarTech 77

Martech Series

FEBRUARY 26, 2023

Thirdly, logging in via social media accounts like Facebook can lead to all accounts being compromised if one account is hacked. Marketing Technology News: MarTech Interview with Allen Bonde, CMO at TreviPay The post AesirX launches secure WEB3 ID for WordPress & Joomla users & site owners appeared first on MarTech Series.

GDPR 95

GDPR Fashion Agency MarTech 95

Martech

MARCH 21, 2023

First-party data is information collected directly from your audience, like website clicks, social media follows, likes and comments, email addresses, etc. Learn the future of data management platforms in the era of CDPs on MarTech Editorial Director Kim Davis’ report. Get MarTech! In your inbox.

Data Management Platform 89

Data Management Platform Cookies GDPR Machine Learning 89

Martech

FEBRUARY 29, 2024

Your digital properties (website, social media posts, ads) should allow users to register their email with your brand. Implement double opt-in This GDPR-compliant approach requires extra action from the email address you add to your database. Dig deeper: 7 key email metrics to track beyond opens and clicks Get MarTech!

GDPR 91

GDPR Conversion MarTech Marketing 91

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. Get MarTech! In your inbox.

Marketing 120

Marketing GDPR MarTech Cookies 120

Martech

MARCH 25, 2022

CCPA followed reasonably hard on the heels of GDPR. Legislation is also anticipated that will compel social media platforms to more rigorously police content. The post Europe moves to end dominance of Big Tech appeared first on MarTech. Get the daily newsletter digital marketers rely on. Processing.Please wait.

GDPR 112

GDPR MarTech Marketing Media 112

Martech

OCTOBER 25, 2021

This was the conclusion made by Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. More from the MarTech Conference >> “This essentially means consolidating three types of data,” Silhol said. From broad brush to personalized campaigns. “In

MarTech 99

MarTech GDPR Audience Retail 99

Martech Series

AUGUST 3, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Healthcare 87

Healthcare Brand Lift GDPR Finance 87

Martech Series

JULY 8, 2022

All data is collected in a user-consented manner and is fully GDPR- and CCPA-compliant, with data sources frequently evaluated to ensure quality and accuracy. Marketing Technology News: MarTech Interview With Brandon Rae, VP of Sales at Vibrant Media. Nikhil Gupta, Co-Founder and CTO, Irys.

GDPR 88

GDPR MarTech Retail Audience 88

Martech

JULY 13, 2023

In April, OpenAI, creators of ChatGPT, made concessions to Italy’s data protection agency in an attempt to bring itself into compliance with GDPR. Additional reporting by Nicola Agius Get MarTech! The post Generative AI faces more regulatory and legal challenges appeared first on MarTech. FTC sends a 20-page letter.

GDPR 75

GDPR MarTech Agency Marketing 75

Media Math

JUNE 7, 2022

Merkury Connections : Enables connectivity of the Merkury ID to media publishers, ad-tech like MediaMath, and martech platforms. Merkury then provides easy connectivity to media publishers and platforms (social, TV, traditional, etc.) to enable media planning and activation use cases.

Cookies 85

Cookies GDPR ROI Ad Tech 85

Martech

JANUARY 3, 2022

Whether it’s GDPR, CCPA, or upcoming U.S. As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our MarTech conference. “As What it is.

Marketing 134

Marketing MarTech GDPR Healthcare 134

Martech Series

SEPTEMBER 13, 2022

” Marketing Technology News: DataCore Partners With Symply on Groundbreaking Media Archive Appliance. With SOC and GDPR compliance, the platform adheres to industry-wide security standards. Marketing Technology News: MarTech Interview With Adriana Gil Miner, CMO at Iterable. That is what Paris Deliver does.”

Communications 85

Communications GDPR MarTech Marketing 85

Martech Series

JULY 1, 2022

For a marketer, this is the right time to know about zero-party data… Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow. With the guidelines from GDPR, CCPA, CASL, and Google phasing out the third-party cookies support by 2023, companies will have a hard time collecting customers’ data.

GDPR 82

GDPR Cookies MarTech Audience 82

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. It’s the direct result of emerging consumer privacy laws like GDPR and CCPA. Why marketers should care.

Marketing 101

Marketing GDPR Cookies Education 101

Martech

MARCH 7, 2024

Additionally, operational, business, financial, and legal processes for brands, agencies, and media companies will need extensive reworking.” In some ways, it’s GDPR all over again, with a last-minute scramble once the regulation actually came into force. ” Perhaps more threatening to Google’s roadmap, the U.K.’s

Cookies 108

Cookies GDPR Click Through Rate Advertising 108

Martech

FEBRUARY 9, 2022

Google could never survive relying on such basic tools for it’s vast empire of authenticated traffic, and to bequeath it to the rest of the world borders on insulting for most of the digital media industry.” Explore the platforms essential to identity resolution in the latest edition of this MarTech Intelligence Report.

Agency 90

Agency Marketing GDPR Cookies 90

Martech Series

OCTOBER 6, 2022

With 83% of in-game ads viewed compared to Lumen’s benchmark of 62%, the findings show that gamers are 34% more likely to view an in-game ad than those placed on other digital channels like social media and websites. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. Learn more at [link].

Viewability 87

Viewability Audience Entertainment GDPR 87

Martech

MARCH 15, 2022

Adtech also gives marketers incredible reach since it connects them to all media. These technologies are especially powerful as most media transforms to digital or digital-first. What’s more, adtech may encompass programmatic technologies that use automation to enhance the media buying process.

First-Party Cookies 109

First-Party Cookies Cookies Impressions Ad Exchange 109

AdExchanger

OCTOBER 13, 2022

Tara DeZaoDirector of Product Marketing, MarTech and AdTech“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is.

Cookies 99

Cookies MarTech Media Marketing 99

Martech

APRIL 9, 2024

” IAB Tech Lab slams Google Privacy Sandbox Ad industry is now acting After a lengthy period of prevarication, strongly recalling the run-up to GDPR, the ad industry has begun taking steps to prepare for cookie deprecation. Marketers aren’t going to be able to execute media like they’re doing today.” In your inbox.

Cookies 101

Cookies Advertising GDPR MarTech 101

Martech

OCTOBER 30, 2023

The advent of social media was a game-changer. The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. Get MarTech! Consumers now demand tailored brand interactions. Consumer privacy.

Conversion Rate 115

Conversion Rate Cookies A/B Testing ROI 115

Martech

JULY 7, 2022

Modernizers – Are most likely to be the “original” technologists, constantly modernizing their martech stack. The orchestration responsibility multiplies when agency execution teams are delivering on individual tactics and media buys. Orchestrators – Are the closest to Brinker’s Maestros and the focus of this article.

Marketing 80

Marketing MarTech GDPR Agency 80

Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Think about social media, online shopping, content, streaming, banking or even healthcare,” said Debar.

Marketing 102

Marketing GDPR Healthcare Food 102