Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

Marketing 123

Marketing Machine Learning Audience MarTech 123

PubMatic

APRIL 25, 2024

The industry has been experiencing, anticipating and slowly preparing for it since the introduction of GDPR, when data privacy became central to digital advertising strategies. But signal loss is nothing new.

Audience 109

Audience Cookies GDPR Retargeting 109

Ad Monsters

JULY 3, 2024

“If you own your first-party data and comply with regulations like GDPR and CCPA, you will be able to monetize your data, and that’s what advertisers want,” Martin explained. Many emerging markets are looking to the US for guidance on transitioning from open linear television to streaming.

Retail 122

Retail GDPR Retargeting Media 122

Digiday

JUNE 6, 2022

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. While those same marketers are still diversifying their social media ad spending, they’re also rethinking what their ad dollars on Facebook and Instagram can do.

Brand Awareness 80

Brand Awareness Marketing Advertising CPM 80

Digiday

DECEMBER 19, 2022

. “Our trust in the privacy of Flowcode’s platform was a big factor in this partnership and they are the safest QR platform and the only GDPR and CCPA compliant company on the market,” Kardashian said. In fact, 45% of shoppers in the U.S.

Pop-Up 95

Pop-Up GDPR Retargeting Fashion 95

Advendio

MARCH 20, 2025

In Europe, the market is growing 4× faster than overall digital ad spend, with key players like Tesco, Carrefour, and Zalando aggressively investing in their ad businesses. Laws such as GDPR in Europe and CCPA in the U.S. Kroger Precision Marketing (KPM) KPM enables brands to retarget shoppers via CTV ads using grocery purchase data.

Retail 52

Retail Media Ad network Ad Tech 52

Ad Monsters

MARCH 31, 2023

Employees working in compliance should collaborate with team members across development and marketing and advertising to ensure that you have the right strategy in place, she says. You will want to advertise to them, but also re-target and re-market to keep them coming back. “To Also, use your Apple Privacy Nutrition Labels wisely.

GDPR 94

GDPR Cookies Retargeting Banner 94

Smart-Hub

APRIL 1, 2024

Third-party trackers entered the stage in the early 2000s, which enabled marketers to perform online tracking and launch targeted campaigns. Even though many marketers still leverage third-party trackers for effective advertising, more and more browsers are blocking them by default or preparing to do so. Retargeting.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Clearcode

JANUARY 26, 2023

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. There are 6 legal bases for collecting personal data as outlined in the GDPR. How Are Third-Party Cookies Created?

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

Clearcode

JANUARY 18, 2022

Marketers use various systems to collect valuable information about their customers, including email systems, customer relationship management (CRM) software, analytics tools etc. Instead of making your marketing efforts easier, all these decentralized data silos make it harder. Create a repository of GDPR consent decisions.

Advertising 52

Advertising Retargeting Marketing Communications 52

illumin

MAY 28, 2024

Marketers constantly face the challenge of signal loss as we transition to a cookieless environment. In addition, new data and privacy regulations such as the CCPA and GDPR have limited the sharing of personal identifiable information. Signal loss isn’t new to marketers. One of those challenges: signal loss.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88

Single Grain

APRIL 28, 2025

Marketers can use quality data to better identify and engage high-potential accounts. Effective ABM strategies leverage intent data to personalize outreach, align sales and marketing efforts, and time interventions precisely. Intent data is a type of market intelligence that informs marketers of how accounts research products.

ROI 52

ROI Conversion Rate Manufacturing Education 52

MNTN

SEPTEMBER 4, 2023

But their necessity doesn’t mean they don’t still create challenges for marketing teams worldwide. Many organizations have already become accustomed to using this data in their marketing strategies; there’s so much of it that its availability has changed precision targeting and personalization forever.

GDPR 52

GDPR Cookies Pop-Up Audience 52

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. For instance, marketers can create histograms showing the approximate number of users in a location who have seen their ads.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Digiday

FEBRUARY 1, 2023

WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 Yet in a new Association of National Advertisers retail media report in January, marketers expressed having “mixed feelings” and concerns with RMNs despite the continued spending. from the previous year.

Retail 69

Retail Media Shipping GDPR 69

Smart-Hub

MARCH 14, 2022

In response to the privacy-breach concerns, governments and big companies came up with regulations, policies, and data tracking restrictions ( ePD , GDPR , ITP , ETP , etc). Currently, Google collaborates with advertisers to ensure that the transition has minimal impact on the online marketing sector. . What is cookieless tracking?

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

GDPR 52

GDPR Cookies Header Bidding Impressions 52

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. To meet clients’ needs, marketers must achieve consistency with their core guiding principles and strategy, seeking customer consent for advertising across all touchpoints and media.

Cookies 59

Cookies Media Machine Learning GDPR 59

Lemonads

OCTOBER 14, 2020

Our Instapage Review is a tailor-made article to deliver the best information you could ever find on Instapage and see if they are the right landing page builder for your online marketing and campaigns promotion ! Instapage lets you create a personalized post-click experience in minutes.

Conversion 52

Conversion A/B Testing CPA GDPR 52

Lemonads

SEPTEMBER 21, 2020

Delve into our Top 10 best landing page builder platforms for affiliate marketers article to peek and pick the right platform that fits your needs to create an outstanding professional landing page to boost your conversions! Then, pass lead metadata down to your CRM or marketing automation system!

Affiliates 52

Affiliates A/B Testing Marketing Conversion 52

Ad Monsters

JANUARY 9, 2024

Location-based targeting will take a hit, which for some advertisers means more than just retargeting users’ mobile devices as they pass by a brand’s retail outline. Some Advertisers are Worried Some have raised concerns about the potential impact of IP Protection on ad targeting and measurement.

Advertising 59

Advertising GDPR Retargeting Ad Targeting 59

MNTN

AUGUST 23, 2023

If you’re a marketer, you’ve probably already heard the big news: Google has announced that Chrome will officially start unwinding its support for third-party cookies in 2024. For years, brands have relied on cookies to collect valuable data about consumers and retarget them with advertisements after they leave the brands’ sites.

Cookies 52

Cookies GDPR Conversion Conversion Rate 52

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. To collect zero-party data, you need to have privacy and data processing policies that comply with current privacy laws, such as the EU’s GDPR.

GDPR 52

GDPR Audience Cookies eCommerce 52

Media Math

MAY 17, 2022

Parrable is a consent-based identity solution that is GDPR and CCPA compliant. We are engineered for a future where brands, marketers and publishers own their data. A Parrable ID can be generated by placing JavaScript on a brand’s website for retargeting or on first and third-party data that is sent to the DSP/CDP/DMP.

Cookies 40

Cookies GDPR Retargeting Impressions 40

Single Grain

JANUARY 15, 2024

Originally slated for a complete ban by 2024, Google has now introduced a temporary reprieve for select sites, a decision that has implications for businesses and marketers alike. These cookies enable features like retargeting ads and personalized marketing, but have raised concerns regarding privacy and data protection.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Ad Ops Hero

MARCH 25, 2023

Trafficking Google Campaign Manager 360 is a powerful tool for managing your digital marketing campaigns. The platform is designed specifically for SMBs, allowing them to easily manage their digital marketing efforts from one place. Campaign Manager 360 integrates natively across the rest of the Google Marketing Platform (GMP).

Impressions 52

Impressions Conversion Rich Media Ad Server 52

RevX

MAY 5, 2022

How is 1P audience segmentation done for retargeting campaigns ? How do they honor user data in the context of GDPR, CCPA, and other privacy laws? For a long time now, advertisers have taken the back seat of the programmatic vehicle, and now is the time to get behind the wheel and market more clearly than ever before.

ROI 52

ROI A/B Testing Demand Side Platform Viewability 52

Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. 5) Optimization Optimization is a continuous process in programmatic marketing.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Smart-Hub

DECEMBER 8, 2023

SmartHub, for instance, has an integrated technology stack for targeting and retargeting that protects user privacy and does not rely on 3rd party data. And, of course, such market demand has its obvious advantages. Third-party data in the AdTech ecosystem is not just undergoing a challenge; it is in a crisis with no way out.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Ad Ops Hero

MARCH 25, 2023

I’ve heard from a lot of marketers and business owners who are not excited about the switch. Content Marketing - our team creates epic content that will get shared, get links, and attract traffic. This comes in the face of some of the latest privacy laws, such as GDPR and CCPA. See real results. What Is Google Analytics 4?

Audience 64

Audience SEO Machine Learning GDPR 64

Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Automatad Inc.

APRIL 6, 2022

The origin trials for Google’s Privacy Sandbox proposal have started, including the recently introduced Topics API, the ad retargeting and ad auction management solution FLEDGE, and Attribution Reporting API. However, users in the EU and other regional markets can only enter the trials by opting in. Subscribe to our weekly roundup.

Header Bidding 52

Header Bidding Ad Exchange Impressions Audience 52

Brid.tv

DECEMBER 21, 2022

AdMob is Google’s mobile ad network and the largest player in the market. Aside from in-app advertising, Unity Ads also supports IAP (in-app purchases), and it allows developers and publishers to market their apps to the right audience. It allows for the ad-based monetization of apps of all types and sizes, regardless of where you are.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

Clearcode

MAY 10, 2023

My name is Michael Sweeney, and I’m the head of marketing here at Clearcode. I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. Michael Sweeney : Hello, everyone.

Advertising 52

Advertising Pharmaceuticals Media GDPR 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. to reach $14.2 billion in 2020.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Martech

MAY 16, 2025

Many marketers are still throwing money at paid social hoping something sticks. Heres a quick breakdown of major paid social platforms: LinkedIn : Best for B2B, professional targeting, account-based marketing and reaching decision-makers. Facebook : Solid for broad targeting, community engagement and retargeting. Sound familiar?

Retargeting 119

Retargeting CPA ROI Click Through Rate 119

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.

Marketing 126

Marketing First-Party Cookies SEO Audience 126