The Ad Tech Blog

MARCH 21, 2024

Various AI tools can significantly aid small tech companies in managing GDPR compliance by automating data handling and privacy processes. These tools range from data mapping and data discovery solutions to automated consent management platforms, thus reducing the manual workload and ensuring data protection measures meet the GDPR standards.

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Martech

MAY 11, 2023

GDPR would eliminate the need for individual countries to write their own regulations — as well as requiring any company, regardless of location, that markets goods or services to EU residents to comply with the law. This will support a smooth functioning of the GDPR cooperation and dispute resolution mechanisms,” the Commission noted.

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The Ad Tech Blog

MARCH 20, 2024

Startup data privacy officers can leverage data science to meet GDPR requirements by implementing machine learning models to classify and manage personal data. This automated classification helps respect user privacy by ensuring that only necessary data is processed and stored, complying with the GDPR’s data minimization principle.

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The Ad Tech Blog

MARCH 19, 2024

The common GDPR compliance challenges for tech startups revolve around the complexity of requirements, data management, and ensuring privacy by design. How can startups interpret GDPR requirements accurately? What strategies can startups use to implement GDPR-compliant data practices?

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The Ad Tech Blog

MARCH 18, 2024

IT managers can implement AI-driven security systems to ensure data protection and meet GDPR obligations. By analyzing data patterns, AI can also predict and prevent potential breaches, ensuring compliance with GDPR data protection requirements. What specific AI tools can startups implement for GDPR compliance?

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Adweek

JUNE 22, 2023

Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules. The French privacy watchdog, Commission nationale de l'informatique et des libert?s

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Adweek

JUNE 15, 2022

The challenge With Apple's iOS 14 update, GDPR and Google phasing out third-party cookies next year, the online landscape is shifting toward more consumer-friendly tracking options. This also means new challenges for the advertising industry.

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AdExchanger

JULY 5, 2023

But there is another motivating The post GDPR And CJEU Are Ad Tech’s Four-Letter Words; Netflix Ups The Ad Ante appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. More Like ‘You’re Out’ European data privacy laws mainly deal with privacy.

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AdExchanger

NOVEMBER 18, 2024

Because there’s a lot out there that publishers can’t control: the Chrome cookie saga, Apple’s ATT, Intelligent Tracking Prevention on Safari, GDPR, state privacy laws – and that’s just for […] The post How Gen AI Is Helping The New York Times Control Its Own Destiny appeared first on AdExchanger. It wants to be self-sufficient.

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Martech

JULY 1, 2024

Meta has made its fortune with targeted advertising, something that is essentially illegal under the GDPR. Last Monday, regulators found Apple’s app store in violation of competitiveness laws. Why we care. Regulators have been voicing doubts about the company’s pay or consent model from the day it was introduced.

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Digiday

MAY 25, 2023

Facebook owner Meta was fined earlier this week for yet another privacy infraction in Europe, just days ahead of GDPR entering its fifth year of enforcement. Such a high-profile player in the sector being hit with a €1.2 billion ($1.3 underlines the fact that every ad tech operator must make compliance with such laws their top priority.

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VideoWeek

OCTOBER 8, 2024

The CPCA says this new certification, which it describes as a world-first, will give ad tech businesses much-needed clarity around whether their business practices are compliant with the UK’s General Data Protection Regulation (GDPR) rules, while also giving publishers and advertisers confidence in their ad tech partners.

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Martech

AUGUST 8, 2024

This data-driven approach provides real-time intelligence, aiding strategic planning while complying with GDPR and CCPA. Consumr.ai’s Audience in Motion helps brands predict audience movements using deterministic data. Marketeam.ai’s Maya is an AI Brand Analyst designed to analyze real-time data on brand and market trends.

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Ad Monsters

JANUARY 22, 2025

GDPR explicitly lists IP addresses as personal data , as do the EU’s Data Protection Directive and the Article 29 Working Party. After all, GDPR, CCPA, and other consumer data privacy regulations directly result from consumer blowback against relentless tracking. The Age-Old Question: Is an IP Address PII? In the U.S.,

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Martech

JANUARY 27, 2023

Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. GDPR analogs. The EU’s GDPR The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. GDPR drastically elevated the maximum fines for which companies would be liable under prior European privacy laws.

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Martech

FEBRUARY 16, 2024

From GDPR to the legislation discussed here, it has prioritized the privacy, safety and rights of citizens over the freedom of private enterprise. Brands in North America, for example, need to be cognizant of this legislation if they are reaching European citizens in Europe, just as they have needed to be cognizant of GDPR.

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AdExchanger

JULY 9, 2024

Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give users more control. The post Xandr Can’t Find Who It Doesn’t Know; The New Teenage Wasteland appeared first on AdExchanger.

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Martech

JANUARY 4, 2023

The board found this to be in violation of the EU General Data Protection Regulation (GDPR). doesn’t have anything in place quite like GDPR — yet, anyway. Why we care. The reaction of marketers to this news might be mixed. On the other hand, brands will expect user data to be collected, managed and activated responsibly.

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Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs ensure that consent management adheres to regulations like the GDPR and can adjust to other privacy laws like the CCPA.

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Martech

JULY 27, 2022

This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). GDPR can levy fines of up to 4% of annual revenue and they mean it: Google, British Airways, H&M and Marriott are among the companies hit with fines of $10 million or more. Only 15% of California companies are compliant.

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Ad Tech Daily

MARCH 6, 2025

London, UK Hoopla Digital, in collaboration with Generation Media and Lumen Research, has launched a whitepaper introducing the industrys first attention measurement model specifically designed for childrens advertising.

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Martech

NOVEMBER 14, 2024

Another significant challenge is ensuring data privacy and compliance, particularly with regulations like GDPR and CCPA. I’ve observed that companies that succeed in this area often implement cross-functional teams dedicated to customer experience, ensuring that insights are shared and acted upon throughout the organization.

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The Ad Tech Blog

JULY 14, 2024

Regulatory frameworks like the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States mandate that businesses obtain explicit consent from users before collecting their data. Why is user privacy important in mobile advertising?

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Martech

JULY 30, 2024

Privacy-first strategies and transparent data practices build customer trust, ensuring compliance with regulations like GDPR and CCPA. For example, businesses earn an average of $5.78 for every $1 spent on influencer marketing, according to the Digital Marketing Institute. Data privacy and security are also paramount.

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AdExchanger

DECEMBER 16, 2022

In late May 2019 – one year after GDPR went into effect – European identity solutions provider Roq.ad decided to delete all of its data and rebuild its cross-device graph from scratch. The post Why This European Identity Company Deleted All Of Its Data And Started Over appeared first on AdExchanger.

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AdExchanger

MAY 29, 2023

billion GDPR fine against Meta in Europe The post If ChatGPT Had Written This Article, The Prompt Would Have Been: ‘Write Me A Story About All The Recent Privacy News (Because I Need A Nap)’ appeared first on AdExchanger.

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The Ad Tech Blog

JULY 7, 2024

Regulatory frameworks like GDPR and CCPA. Regulations like the General Data Protection Regulation ( GDPR ) and the California Consumer Privacy Act ( CCPA ) mandate that businesses must obtain clear and informed consent from users. Overview of User Consent and Data Privacy Key Points Importance of user consent in mobile advertising.

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Martech

OCTOBER 2, 2024

“We’ve seen this in our industry with other things, like GDPR. .” Dig deeper: Oracle enhances its Unity CDP offering Oracle’s decision means opportunities for adtech Of course, one consequence of the shutdown is that a lot of Oracle Advertising customers have been looking for alternatives.

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Playwire

JANUARY 9, 2025

Common challenges in managing Prebid analytics include handling large volumes of data, integrating analytics across multiple platforms, mitigating performance impacts, and ensuring compliance with privacy regulations like GDPR and CCPA.

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Ad Monsters

MARCH 31, 2025

Adapt and Succeed The pace of change in the ad tech business is frightening: evolving consumer behaviors and preferences, shifting legislative frameworks such as GDPR and CCPA, a competitive industry with new entrants and consolidations and fluctuating market conditions influenced by economic cycles.

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VideoWeek

JUNE 12, 2024

Oracle Advertising was hurt by privacy moves within the industry, such as the introduction of the General Data Protection Regulation (GDPR) in Europe, and Facebook shutting off access to third-party data providers following the Cambridge Analytica scandal. The strain of the former was seen last year, with the shuttering of AddThis.

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Martech

AUGUST 20, 2024

Regulatory compliance: Better data management and enrichment processes can make it easier to ensure data accuracy and comply with privacy laws like GDPR. Integrating and supplementing that data can solve that. How to tell if your marketing team has the data it needs Start by looking at your use cases. What don’t you have?

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AdExchanger

MAY 22, 2023

Plus: Meta just broke the record for the biggest GDPR fine ever. Streaming services are increasing both their subscription prices and ad loads. The post Streamers Need To Bank On More Than Just Ads – As They Add More Ads appeared first on AdExchanger.

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Martech

JUNE 13, 2024

But changes in the advertising industry, including regulations like GDPR and the growing power of walled gardens like Meta, meant the data Oracle’s tools collected couldn’t always be used the way the company or its users envisioned. But the company had to halt AddThis usage in Europe in 2019 once GDPR took effect.

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AdExchanger

APRIL 4, 2023

GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result? The rise of contextual targeting. The post Why Mobile App Marketers Need Contextual Targeting appeared first on AdExchanger.

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TechCrunch Ads

AUGUST 2, 2022

But the impact of the judgement is likely to be felt across the region as it crystalizes how the bloc’s General Data Protection Regulation (GDPR), which sets the legal framework for processing personal data, should be interpreted when it comes to data ops in which sensitive inferences can be made about individuals.

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Martech

AUGUST 12, 2024

This holistic view enables marketers to understand customer behavior and preferences better. Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., This builds trust and enhances the quality of insights derived from the data.

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