Martech

AUGUST 12, 2024

This holistic view enables marketers to understand customer behavior and preferences better. Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., This builds trust and enhances the quality of insights derived from the data.

Conversion Rate

Martech

AUGUST 20, 2024

Regulatory compliance: Better data management and enrichment processes can make it easier to ensure data accuracy and comply with privacy laws like GDPR. Integrating and supplementing that data can solve that. How to tell if your marketing team has the data it needs Start by looking at your use cases. What don’t you have?

GDPR

Martech

JULY 30, 2024

Privacy-first strategies and transparent data practices build customer trust, ensuring compliance with regulations like GDPR and CCPA. For example, businesses earn an average of $5.78 for every $1 spent on influencer marketing, according to the Digital Marketing Institute. Data privacy and security are also paramount.

Marketing

illumin

JANUARY 14, 2025

In 2025, we expect the General Data Protection Regulation (GDPR) in Europe and California Consumer Privacy Act (CCPA) in the U.S. Privacy and Data Ethics As privacy concerns continue to grow, advertisers will need to adapt to increasingly stringent data privacy regulations. to serve as models for global data protection laws.

Advertising

Martech

JULY 21, 2025

The biggest technology or media shift impacting marketers today, aside from AI, is the rise of privacy and data regulations, particularly in the wake of changes like the GDPR in Europe and the CCPA in California. Q: What’s the biggest technology and media shift impacting marketers that doesn’t involve AI?

Media

Ad Monsters

JANUARY 22, 2025

GDPR explicitly lists IP addresses as personal data , as do the EU’s Data Protection Directive and the Article 29 Working Party. After all, GDPR, CCPA, and other consumer data privacy regulations directly result from consumer blowback against relentless tracking. The Age-Old Question: Is an IP Address PII? In the U.S.,

Marketing

Ad Monsters

JUNE 17, 2025

But publishers also have to weigh market forces and external trends that can impact ad sales and demand, like evolving privacy regulations (think Europe’s GDPR, California’s CCPA or Apple’s App Tracking Transparency). Of course, these can have the most obvious effects on publisher pricing.

GDPR

Martech

JANUARY 10, 2025

You could even face fines or other legal action under laws like CAN-SPAM in the United States, Canada’s Anti-Spam Law (CASL), the EU’s General Data Protection Regulation (GDPR) and the UK’s Privacy and Electronic Communications Regulations. For CAN-SPAM alone, fines can reach $51,744 for each email violation.

Shipping

Single Grain

JUNE 11, 2025

However, cookies collect personal data, and that interferes with many privacy laws, including the GDPR. Clean rooms enable richer data partnerships than traditional tracking, allowing publishers and advertisers to safely share data for insights that improve campaign performance while meeting GDPR and CCPA requirements.

Cookies

Martech

OCTOBER 2, 2024

“We’ve seen this in our industry with other things, like GDPR. .” Dig deeper: Oracle enhances its Unity CDP offering Oracle’s decision means opportunities for adtech Of course, one consequence of the shutdown is that a lot of Oracle Advertising customers have been looking for alternatives.

Advertising

Clearcode

OCTOBER 31, 2024

When developing solutions involving user data, it is essential to adhere to privacy policies and regulations, such as the GDPR and CCPA. What Are the Key Business Considerations to Take Into Account When Developing a Machine-Learning Model?

Machine Learning

Martech

AUGUST 23, 2024

Second, for marketers at brands with significant online presence, pay attention to the DSA and DMA just as you were forced to pay attention to GDPR. First, be aware that platforms you might rely on heavily are being, I’d say, semi-hog-tied. In Europe, at least.

Cookies

Digiday

NOVEMBER 19, 2024

With consent front and center, advertisers and publishers will need strong value props to maintain and grow revenue Clean rooms will become indispensable — particularly in regions with stringent data protection regulations like GDPR. These environments allow advertisers to use aggregated data without compromising individual privacy.

Audience

Martech

NOVEMBER 26, 2024

Security and compliance Evaluation questions Are all systems compliant with data protection laws (GDPR, CCPA, etc.)? Dig deeper: The new blueprint for customer experience: Always on, always listening 6. Is customer data securely stored, transmitted and accessed? Ensure that customer data is being handled according to compliance standards.

GDPR

Ad Monsters

MARCH 5, 2025

A fter GDPR was introduced in Europe, many companies started applying a global best practice approach to data privacy, choosing the highest standard as the default. These choices are then recorded, stored, and enforced as required by regulations like the GDPR and CCPA.

GDPR

Ad Monsters

MARCH 31, 2025

Adapt and Succeed The pace of change in the ad tech business is frightening: evolving consumer behaviors and preferences, shifting legislative frameworks such as GDPR and CCPA, a competitive industry with new entrants and consolidations and fluctuating market conditions influenced by economic cycles.

Machine Learning

illumin

JUNE 15, 2025

Looking into the future: trends in adtech and martech Privacy regulations Compliance with data regulations like GDPR is critical and will evolve as businesses grow and collect more customer data. Users need to give consent to use their information via third-party cookies.

MarTech

Single Grain

JUNE 13, 2025

Zero-party data collection methods must comply with privacy laws, such as the GDPR and CCPA. Privacy and Compliance Considerations Zero-party data collection must align with privacy regulations, such as the GDPR and CCPA. Preference accuracy indicators. Long-term customer lifetime value impact.

Click Through Rate

Exchange Wire

JULY 14, 2025

In today’s Digest, we cover ITV and Disney’s new content-sharing deal, Meta’s GDPR violation ruling in Germany, and the EU’s progress on its AI code of practice. The post Digest: ITV & Disney Ink New Content-Sharing Deal; Meta Faces GDPR Violation Ruling in Germany appeared first on ExchangeWire.com.

GDPR

Martech

JULY 26, 2024

Meanwhile, Navah Hopkins , brand evangelist, Optmyzr, said advertisers essentially “won” a game of chicken with Google, but: “It doesn’t change the fact that the privacy-first world is here via GDPR, CCPA, and other regulatory considerations.

Cookies

Martech

OCTOBER 11, 2024

Build trust by communicating openly about your data practices and ensuring your data usage complies with regulations like GDPR or CCPA. However, you need to be clear with customers about how their data is being used, particularly with growing privacy concerns.

Machine Learning

Single Grain

JUNE 30, 2025

Privacy-compliant audience expansion becomes possible without third-party data as synthetic data advertising generates GDPR-compliant audience segments that mirror real-user attributes within 10% accuracy, delivering double-digit lifts in return on ad spend. billion saved in 2023 through improved invalid traffic detection.

Advertising

Single Grain

JULY 23, 2025

After identifying fashion-oriented customers who had not yet tried BNPL services, they enabled highly successful acquisition campaigns that remained fully GDPR-compliant. Visa Consulting & Analytics helped a major bank drive Buy-Now-Pay-Later adoption using bottom-up psychographic segmentation with anonymized, consent-managed data.

Marketing

AdPushup

JULY 7, 2025

As 2025 unfolds, privacy regulations such as GDPR, CCPA, and CPRA are tightening, and we are entering into a post-cookie-less era where understanding where the user is and what they want to see is the top priority for demand partners. It is a paradigm shift to move beyond identity-centric approaches in a cookieless world. Google [.]

Cookies

Monetize More

JUNE 17, 2025

✅ Regulatory safety : No personal data = no GDPR/CCPA risk. For publishers, intent-based advertising means: ✅ Higher CPMs : Ads align with real-time intent, not stale profiles. ✅ Future-proofing : No reliance on cookies or IDs. ✅ Better UX : No creepy “how did they know?!” ” moments.

Advertising

illumin

AUGUST 9, 2024

These walled gardens have gained more prominence since the enactment of the General Data Protection Regulation (GDPR) in the European Union. Marketers can easily reach their target audiences through these platforms.

GDPR

AdvertiseMint

DECEMBER 15, 2024

These regulations, like the General Data Protection Regulation (GDPR) in Europe, impose significant restrictions on data handling. Navigating Data Privacy Regulations With stricter data privacy regulations emerging globally, marketers will face challenges in collecting and using consumer information while ensuring compliance.

Marketing

Martech

JANUARY 13, 2025

GDPR, CCPA, Apple MPP and consumer privacy Rising consumer awareness about data privacy led to landmark regulations like the EUs General Data Protection Regulation (GDPR) in 2018 and Californias Consumer Privacy Act (CCPA) in 2020. Use AI for moderation : Invest in technology to enhance accuracy and reduce errors in content moderation.

GDPR

Martech

NOVEMBER 14, 2024

Another significant challenge is ensuring data privacy and compliance, particularly with regulations like GDPR and CCPA. I’ve observed that companies that succeed in this area often implement cross-functional teams dedicated to customer experience, ensuring that insights are shared and acted upon throughout the organization.

Machine Learning

AdExchanger

NOVEMBER 18, 2024

Because there’s a lot out there that publishers can’t control: the Chrome cookie saga, Apple’s ATT, Intelligent Tracking Prevention on Safari, GDPR, state privacy laws – and that’s just for […] The post How Gen AI Is Helping The New York Times Control Its Own Destiny appeared first on AdExchanger. It wants to be self-sufficient.

GDPR

Ad Monsters

JANUARY 10, 2025

3: The Brussels Effect Will Apply to AI Just as GDPR set global standards for data privacy, AI regulation is likely to experience what’s known as the “Brussels Effect” – where companies adopt the EU’s stringent standards as their default approach, regardless of their location.

Machine Learning

illumin

JANUARY 2, 2025

Looking into the future: trends in adtech and martech Privacy regulations Compliance with data regulations like GDPR is critical and will evolve as businesses grow and collect more customer data. Users need to give consent to use their information via third-party cookies.

MarTech

Ad Tech Daily

MARCH 6, 2025

London, UK Hoopla Digital, in collaboration with Generation Media and Lumen Research, has launched a whitepaper introducing the industrys first attention measurement model specifically designed for childrens advertising.

GDPR

Single Grain

JUNE 13, 2025

Privacy-first measurement through MMM provides more reliable insights than cookie-based attribution, as it uses aggregated data and remains compliant with GDPR, CCPA, and other privacy regulations, while traditional attribution loses 30-50% accuracy. Plus, this approach provides more reliable insights than cookie-based attribution.

Marketing

Martech

MAY 12, 2025

Laws like GDPR in Europe and CCPA in the U.S. It supports core bidding and reporting functions across major platforms like Google Ads, Facebook and DV360. However, evolving regulations and increased scrutiny around user data have created gaps in attribution models.

A/B Testing

Martech

APRIL 1, 2025

Review them regularly to ensure compliance with evolving regulations like GDPR and CCPA. Update terms of service and privacy policy : These protect your business and inform users about data collection practices. Check for broken links : A broken link leads to a poor user experience and worse SEO rankings.

Conversion

Brid.tv

MARCH 12, 2025

Boost Video Ad Revenue with TargetVideos Powerhouse Solutions TargetVideo offers publishers everything they need to increase video ad revenue.

Video Ads