Smart-Hub

JANUARY 30, 2024

Fallacies can be very effective, but mostly in the short run, while for publishers, displaying such ads can lead to serious consequences. In this article, we will tell you more about different types of fallacies used in advertising and explain why and how you should care about them as an owner of an ad exchange.

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Smart-Hub

OCTOBER 15, 2023

In terms of white label products for programmatic, the working principles are the same — as illustrated in the image above, on the example of ad tech. For instance, you need to build an ad exchange as a brand. Build Your Profitable Ad Exchange Business With Us! Build Your Profitable Ad Exchange Business With Us!

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TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

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Martech

MARCH 15, 2022

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks. Contextual ad targeting.

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Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

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Automatad Inc.

NOVEMBER 23, 2023

Integration with ad exchanges: SSPs integrate with ad exchanges to access a broader pool of advertisers, increasing competition and demand for ad inventory. Point to ponder: SSPs and ad exchanges used to be distinct, but that’s changing. The aim is to secure the best price for each impression.

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Smart-Hub

JANUARY 13, 2023

White Label Ad Exchange is a great solution to resolve these issues. Think about your goal — to learn how to create or use ad platforms for your business. SmartHub builds Ad Exchange platforms, and they do an excellent job. White Label Ad Exchange: Exclusive Safety Network. Scalability.

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Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data.

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VideoWeek

AUGUST 12, 2022

Criteo Hit with €60 Million GDPR Fine. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

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Ad Ops Hero

JANUARY 25, 2021

RTB demand helps the publishers to optimize their floor prices according to the demand and this information can be analyzed using various granular reporting options in the Supply Side Platform (SSP) connected to Ad Exchanges. However, in some cases, publishers may serve the house ads that may not generate the revenue.

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Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

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Smart-Hub

NOVEMBER 29, 2023

Consider SmartHub Your Trusted Partner If you are in search of a white label programmatic ad exchange platform to generate stable advertising income and provide your supply and demand partners with high-quality CTV traffic (and not only), consider using SmartHub. and equipped with multiple filtering and targeting options.

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Martech

SEPTEMBER 28, 2021

Marketers with customers in the European Union have had to comply with GDPR since May 2018. and ad tech (DSPs, SSPs, ad exchanges, etc.) Participating organizations can build, plan, activate and measure custom audience pools to either target or suppress customers across addressable media. tools and platforms.

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InMobi

MAY 1, 2019

We sincerely hope that all players - from publishers, ad exchanges and supply-side platforms to agencies and demand-side platforms - are willing or able to do this. For example, are they GDPR compliant in respect of European Economic Area (EEA) user’s personal data? It needs to be followed through with action.

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Automatad Inc.

APRIL 6, 2022

This presumably avoids legal complications under specific privacy regulations such as the GDPR. Related Read: Is Google Privacy Sandbox Future of Targeted Ads? The Ozone Project looks at both bids in Google ad exchange and header bidding and then returns the best bid to the publisher. The Current State of Ad Measurement.

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Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. SmartHub ad exchange focuses on direct targeting, which does not require the connection of DMPs.

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Smart-Hub

JANUARY 2, 2024

After placing their ad slots on SPPs, they only have to connect to the proper ad exchange, set the price, and wait for the revenue. SmartHub white-label platform is the ad exchange that profitably monetizes publishers’ efforts. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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VideoWeek

APRIL 28, 2023

Some of the changes relate to the action plan submitted in response to the Belgian Data Protection Authority’s ruling that the TCF violates GDPR. The update also removes “legitimate interest” as a legal basis for ad personalisation, and tightens up requirements that facilitate users’ withdrawal of their consent.

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Brid.tv

JULY 9, 2023

Google ADX Google ADX remains one of the largest ad exchanges in the current market. It is a programmatic platform that offers real-time bidding, various targeting options, ad quality, and control and is integrated with Google Ad Manager. AdMedia AdMedia is an advertising network with its own ad exchange.

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Brid.tv

AUGUST 23, 2022

Google is the owner of one of the largest ad exchanges on the internet known as Google ADX. Google ADX is a programmatic ad platform that utilizes real-time bidding auctions to trade inventory. This makes PubMatic one of the largest and best ad exchanges. Yahoo Ad Tech (Formerly Verizon Media). Google ADX.

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VideoWeek

OCTOBER 13, 2023

Bloomberg reported that a recent letter to EU watchdogs stated Google’s intention to refuse to sell its ad tech arm, which Margrethe Vestager, Executive Vice President of the European Commission, deems the only viable way of restoring competition. percent organic growth in Q3.

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AdExchanger

AUGUST 1, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Europe, You’re Down Meta may ask for specific consent to use data for advertising purposes in the EU, The post Europe Blocks Data Sharing To The US; America Blocks Data Sharing To China appeared first on AdExchanger.

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AdExchanger

APRIL 19, 2023

More Like ‘You’re Out’ In 2018, a handful of American ad tech startups abandoned the EU when The post Big Tech Says Pee-Yew To The EU; Welcome To The Real World, BeReal appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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AdExchanger

JULY 10, 2022

Google offered to split its ad tech business into a stand-alone company (owned by Alphabet) as a concession to divert an antitrust suit, The Wall Street Journal reports. Continue reading » The post Google Offers To Spin Out Its Ad Tech?! Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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AdExchanger

APRIL 4, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Still Searching TikTok and Instagram want search marketing budgets. But even those megaplatforms face a long road before The post TikTok’s And Instagram’s Unfinished Search; The Age Of The Pop-Up appeared first on AdExchanger.

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AdExchanger

OCTOBER 20, 2022

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Nowhere FAST Streaming TV services want people to pick a show already. Too often, viewers peruse a. Continue reading » The post Let’s Just Watch Something Already; Have We Reached Peak Newsletter? appeared first on AdExchanger.

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AdExchanger

AUGUST 18, 2022

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Did The Oracle Get It Wrong? Is it time to call it on Oracle Advertising? The group had painful layoffs this summer and has fallen behind rivals, Insider reports. Oracle spent $4 billion to package BlueKai, Datalogix, Moat and more into what’s now.

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AdExchanger

AUGUST 2, 2022

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. HIP-HIP- … Hooray? Meta is being sued again. We’re sure you’re not surprised.) And this time it’s about health-related data. In June, The Markup uncovered that the websites of 33 of Newsweek’s top 100 hospitals had a Meta pixel embedded that was transmitting data.

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Brid.tv

APRIL 19, 2024

Integration With Ad Networks and Exchanges – Seamless integration with ad networks and ad exchanges enables publishers to consolidate data from multiple sources and get an overview of their ad performance. Boost ad viewability with a sticky, non-intrusive ad unit.

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AdExchanger

AUGUST 3, 2022

Continue reading » The post Where Big Tech Meets Diplomacy; Shopify Could Buy, Build Or Invest Its Way Into Ads appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. But events that have transpired over the past year abroad demonstrate how powerful those.

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AdExchanger

JUNE 26, 2022

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Supremely Disturbing Apple and Google (although primarily Apple) have been roiling developers with anti-tracking policies and initiatives, like the AppTrackingTransparency framework on iOS and the Android Privacy Sandbox.

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Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

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Brid.tv

DECEMBER 21, 2022

The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and ad exchange. Key Features: Mobile game monetization platform.

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Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. Be sure to find out more about all the smart features included in PubGuru Ad Inspector here: [link]. Ad exchanges use real-time bidding to determine the price of each ad impression.

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Monetize More

OCTOBER 18, 2022

Through Xandr, publishers can get access to one of the top ad exchanges in the industry, with more than 10 million daily impressions, to monetize their content and maximize returns for each impression. For publishers focusing on video advertising, Xandr offers in-stream, out-stream, and in-banner video ads. Google AdX.

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InMobi

FEBRUARY 2, 2021

What are SSPs and Ad Exchanges? Originally, a supply side platform (SSP) would serve as the aggregator on the supply side, while exchanges were platforms that conducted auctions and facilitated transactions. Some of these, like InMobi Exchange, are just in app, while others offer slightly broader supply.

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Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

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