Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. SmartHub ad exchange focuses on direct targeting, which does not require the connection of DMPs.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Smart-Hub

JANUARY 2, 2024

After placing their ad slots on SPPs, they only have to connect to the proper ad exchange, set the price, and wait for the revenue. SmartHub white-label platform is the ad exchange that profitably monetizes publishers’ efforts. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Brid.tv

DECEMBER 21, 2022

This real estate needs an advertisement to be monetized. The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and ad exchange.

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Ad network Mobile Ads Header Bidding CPM 66

Monetize More

JANUARY 18, 2023

Unreserved inventory This is the exact opposite of reserved inventory where a publisher makes a particular location on his website available for ad spots since inventory is only sold directly. The unreserved or remnant inventory gets sold through third-party ad networks and other ad exchanges via Real-time bidding (RTB).

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Clearcode

APRIL 26, 2022

There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. The 2010 Onwards in Digital Advertising: Privacy. The main theme in programmatic advertising over the past few years has been privacy.

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Advertising Header Bidding Ad Server Ad Exchange 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

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Header Bidding Fill rate Ad Server Audience 79