Remove game-monetization-resources
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Q&A with Meta Audience Network: Charting the Course from Waterfall to Bidding

Digital Turbine

Shifting from the inefficiency of waterfalls to bidding has created a more fair, open, and efficient ad ecosystem and is one of the most impactful changes we’ve seen in mobile app monetization over the last few years. . We also have developed a bidding kit solution for those who manage their monetization tech in-house.

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Q&A with Mintegral: How Western Publishers Can Maximize In-App Revenue in APAC

Digital Turbine

In fact, in-app monetization is one of the most important factors app publishers must consider, with mobile games, in particular, seeing a massive upside. What does the app developer and ad monetization landscape in APAC look like? Culturally, mobile gaming audiences in APAC have different wants and needs than Western audiences.

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TikTok denies plans for an ad-driven gaming tab as it works to embrace the gaming community

Digiday

TikTok wants brands and marketers to know all about its vibrant gaming community — but exactly how the platform will offer it up to advertisers remains to be seen. Reports of a dedicated gaming tab on TikTok are greatly exaggerated, according to company reps. However, the much-anticipated gaming channel was not mentioned at the event.

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AdSense HTML5 Games Ads: The 7 figure Publisher’s Secret

Monetize More

HTML5 or H5 games are not only fun, but they’re also profitable. For game developers, the rising popularity of H5 games is an opportunity to grow their revenue streams and reach new audiences; for non-gaming publishers, it’s an unobtrusive and effective way to attract new readers and increase engagement with existing ones.

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The Future of Ad Monetization

Digital Turbine

Panel discussion with Google, Kolibri Games, LoopMe, and Digital Turbine at Gamescom During Gamescom in Cologne this August, Digital Turbine hosted an intimate event for app developers to connect and discuss current challenges in ad monetization. What’s on Everyone’s Mind This Year?

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It’s Time to Plan for Data Signal Sustainability

PubMatic

If you’re a publisher or advertiser, and especially if you’re operating in the mobile space, you’re probably getting a little tired of being told about new forthcoming privacy changes that are sure to upend your monetization and marketing plans. Consider, for example, the lens of performance-driven developers.

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Why LTV is Still the Most Important Metric for App Developers

InMobi

By measuring the LTV of different user segments, developers can identify their most valuable users and optimize user acquisition, retention, and monetization strategies around those projections to extend that value even further. Why is LTV so important for game developers? Why is LTV so important for non-game developers?