Martech

JANUARY 22, 2025

Even more fascinating is how companies aren’t returning to traditional event marketing. For marketers, mastering this intersection requires a marriage of separate elements to create a cohesive event marketing strategy. Another marketing acronym?” They’re reinventing it. ” Yes, I know.

Marketing 111

Marketing Finance ROI Media 111

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose.

Marketing 120

Marketing Finance Conversion Rate MarTech 120

Martech

NOVEMBER 21, 2024

For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. A CEO’s perspective on investment effectiveness Risk on marketing investment.

Marketing 105

Marketing Finance ROI Conversion 105

Adweek

NOVEMBER 14, 2024

The World Federation of Advertisers (WFA) and advisory firm MediaSense surveyed 80 marketing, media, and finance leaders from multinational brands representing more than.

Agency 317

Agency Media Finance Advertising 317

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Dig deeper: Rethinking fit, growth and go-to-market for the modern startup 2. What does this mean for marketing and GTM teams? Are you kidding?

Marketing 122

Marketing Finance Conversion Communications 122

Adweek

SEPTEMBER 23, 2022

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Morsel #1: Airheads accepts only play money at a fun popup experience Airheads aimed to put the fun back in finances with a Chicago popup where only play and toy money--not real money--could be exchanged for not just. Enjoy the assortment!

Finance 245

Finance Marketing Food 245

Martech

APRIL 7, 2025

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. ROI in B2B marketing is distracting us from what drives effectiveness. We consented to the devaluation of B2B marketing I’m not saying ROI isn’t essential; it is. Our display ads created #X MQLs.

ROI 113

ROI Marketing Finance Education 113

Adweek

OCTOBER 7, 2022

Brand equity is a term that sounds like it's rooted in the world of finance. Editor's note: Today's column is the fifth installment in Jonathan Hanson's sustainability series. In some ways, it is, because it's all about creating value on the perceived quality of a brand, regardless of the actual quality of the product or.

Finance 246

Finance Marketing 246

Adweek

JUNE 24, 2024

On this episode of the Marketing Vanguard podcast, Shake Shack CMO Jay Livingston discusses his unique journey from finance and technology to marketing. Livingston also offers insights into his current role, including the importance of performance marketing and collaborations for driving success at Shake Shack.

Finance 264

Finance Marketing Food 264

Martech

NOVEMBER 21, 2024

For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. A CEO’s perspective on investment effectiveness Risk on marketing investment.

ROI 91

ROI Marketing Finance Conversion 91

Martech

SEPTEMBER 20, 2024

Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. But disconnected spreadsheets and presentations made it hard to keep everything aligned across their 30+ local markets. The post Fueling better marketing plans with Shell appeared first on MarTech. 25 at 9 a.m.

Marketing 70

Marketing Finance Communications MarTech 70

Martech

JANUARY 24, 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs, and whether marketers are even using CDPs some things are new, but many of them are things we’ve been predicting for years.

Marketing 126

Marketing Non-Profit MarTech Education 126

Martech

APRIL 15, 2025

Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing? Performance marketing is conversion-focused. It will undoubtedly favor performance marketing channels. The result? Processing.

ROI 86

ROI Marketing Brand Awareness Conversion 86

Adweek

JANUARY 12, 2023

The sports, finance and lifestyle publisher The Arena Group, which houses editorial titles including Sports Illustrated, The Street and Parade, has acquired Fexy Studios, a digital video and content production studio with a focus on food media, in a stock-and-cash transaction.

Finance 299

Finance Food Media Marketing 299

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Simply cutting costs won’t cut it.

Marketing 102

Marketing ROI Finance MarTech 102

Martech

APRIL 2, 2025

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. There are several key factors to consider when conducting a detailed marketing audit. Imagine your business provides services to help other companies manage their finances and payroll.

Marketing 110

Marketing Audience Shipping Finance 110

Adweek

JULY 16, 2024

Findlay shares her career journey from finance to marketing leadership, her passion for connecting with global cultures, and the exciting new product innovations at Sonos.

Finance 264

Finance Marketing 264

Adweek

SEPTEMBER 28, 2022

In this week's episode of Brave Commerce, Kalen Thornton, chief marketing officer of Gatorade at PepsiCo, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss marketing and product innovation.

Finance 278

Finance Marketing 278

Smart Insights

DECEMBER 8, 2023

What’s the secret to a successful finance content marketing strategy? The finance world can be a tough place for a marketer. Find out with 5 foolproof tips.

Finance 78

Finance Marketing Communications 78

Martech

AUGUST 15, 2024

Marketing ROI. Here’s why: Marketing impact can be a double-edged sword. That’s where you, the marketer, are challenged to translate marketing into hard numbers, proving its worth beyond a flurry of activity. Bank: “Engineering builds it, Marketing translates it. Perception is everything.

ROI 121

ROI Finance Brand Awareness Conversion 121

Martech

FEBRUARY 14, 2025

Your marketing stack isn’t delivering what you need, am I right? But when your CEO asks about marketing’s contribution to revenue, you’re still scrambling to connect the dots. Your marketing team must understand how to drive business outcomes, not just operate software. Reality looks different. The hard truth?

MarTech 111

MarTech Finance Conversion Rate Conversion 111

Martech

AUGUST 21, 2024

Software: ERP, finance, procurement, warehousing, logistics, etc. Software like ERP, finance, procurement, and logistics was used to enhance internal efficiency and reduce costs. Marketing – seducing: “Let me share five exciting reasons why this product will change your life!” Take the Swiss company Straumann Group.

Finance 110

Finance MarTech Media Marketing 110

Adweek

MARCH 27, 2024

In a memo, Lee also shared a number of promotions across the newsroom as well as the Experiences and Marketing, People & Culture, Finance/Operations, Sales.

Finance 230

Finance Marketing 230

Digital Turbine

OCTOBER 24, 2022

In this edition of Mobile Monday, we’re covering useful insights about finance apps and the Learn all about these stories in this week’s Mobile Monday! Five Things About Finance Apps. While finance apps will never be the most “fun” thing we do on our smartphones, they certainly are a vital piece of our mobile life.

Finance 98

Finance Retail Education Media 98

Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations. However, it also introduces new risks.

A/B Testing 134

A/B Testing Machine Learning Finance Fashion 134

Digiday

JANUARY 12, 2025

Marketers, it seems, have become more interested in creating entertainment rather than just advertising around it. In December, Sugar23 and production and distribution company Fifth Season kicked-off a three year venture to work with advertisers to co-finance $100 million of productions. Continue reading this article on digiday.com.

Entertainment 83

Entertainment Finance Marketing Advertising 83

Adweek

SEPTEMBER 7, 2022

For Saga, the British portfolio business that targets those 50 and older with holidays, insurance and personal finance services, there are always new customers just around the bend. As generations shift and consumer tastes change, so too must brands that focus on a specific age demo. You have to constantly evolve or you lose relevance,".

Finance 246

Finance Marketing 246

Single Grain

MAY 1, 2025

As we navigate through 2025, marketing leaders face unprecedented budget allocation challenges amid economic uncertainty, technological disruption, and evolving consumer behaviors. The latest CMO Survey, drawing insights from over 11,000 marketing executives, reveals critical trends shaping marketing budget decisions this year.

Marketing 52

Marketing ROI Finance Media 52

Martech

FEBRUARY 26, 2024

One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants to review marketing’s technology expenses, top to bottom. Although this is my dramatized version of my fear for marketers, it need not be the end of the story.

Marketing 138

Marketing Finance MarTech Pop-Up 138

Martech

DECEMBER 5, 2023

Creating the annual marketing budget is notoriously challenging. Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. I’ve personally experienced this utopia, but most marketers have not. Partner marketing costs. Local field marketing event.

Finance 124

Finance Marketing Communications ROI 124

Martech

SEPTEMBER 12, 2024

The keynote of Oracle’s Fusion offerings has been to fuse new and better relationships between marketing and sales teams. That’s reflected here in the presentation of unified account views, based on data from marketing, sales and service clouds. Sales is focused on accounts and marketing is focused on contacts.

Manufacturing 115

Manufacturing Finance Marketing Retail 115

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content. . Get MarTech! In your inbox.

Marketing 136

Marketing Finance MarTech Audience 136

Martech

MARCH 11, 2022

In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. CX is sometimes overlooked in marketing, so we were very interested in hearing about Singh’s approach to this new, combined role. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Finance 112

Finance Marketing Display Advertising Search Advertising 112

illumin

NOVEMBER 19, 2024

Of the same group, 38% said that to make their holiday budget stretch further they would use savings, 33% said they would use financing options, and 33% said they would buy second-hand. To get twenty-somethings on board, retailers need to focus on quality products and easy-to-use financing options like Afterpay and Klarna.

Retail 105

Retail Finance Manufacturing Entertainment 105

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 124

ROI Marketing Click Through Rate Impressions 124

Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. Here’s a collection of statistics about AI and marketing with the date of the survey included. Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals.

Marketing 139

Marketing Machine Learning Finance MarTech 139

Martech

JUNE 5, 2024

LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its community of 1 billion professionals. AI marketing assistant for campaign guidance. The post LinkedIn expands video ads, AI tools for B2B marketers appeared first on MarTech. Enhanced targeting with exclusion lists. Why we care.

Video Ads 117

Video Ads Marketing Finance MarTech 117