Martech

APRIL 7, 2025

Then, social media allowed us to count followers, post impressions and comments and more. They’re simply frustrated by vague claims, marketers’ inability to speak the language of finance and brand initiatives without ties to financial outcomes or competitive differentiation. These are valuable gauges to evaluate execution.

ROI 118

ROI Marketing Finance Education 118

Fuel Lines

JULY 16, 2012

The impression the audience gets is that the person quoted is among the cream of the crop in his or her profession. After I made several introductions to financial publications on his behalf, he started getting contacted by finance reporters and quoted in their stories.

Agency 279

Agency Public Relations Manufacturing Finance 279

Ad Monsters

APRIL 18, 2024

Here are five things publishers should be doing to shore up their finances. Then, they need to send the finalized numbers to their finance team for billing, often via an order management system. They can also streamline and verify the transmission of financial data from ad operations to the finance team.

Ad Ops 111

Ad Ops Finance Ad Server Impressions 111

More About Advertising

APRIL 9, 2024

Specsavers has appointed Impression Digital as its new digital partner following a five-way pitch. Impression has offices in Nottingham, London and Manchester. Their comprehensive understanding … The post Impression lands Specsavers digital first appeared on More About Advertising.

Impressions 59

Impressions Agency Advertising Finance 59

Martech

JANUARY 7, 2025

For example, a rich blog post for a fintech company could be titled What is embedded finance? Test how your content performs in AI summaries by monitoring impressions and engagement metrics. Optimize for nuanced, contextual responses by addressing multiple facets of a topic in the same piece. Use cases in real-world scenarios.

SEO 112

SEO Education Conversion Rich Media 112

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. Understanding the finance site audience The first step to making the most ad revenue as a finance site is to understand your audience. Are you targeting investors, traders, or personal finance enthusiasts?

Finance 52

Finance Affiliates Ad network A/B Testing 52

Martech

APRIL 3, 2025

The marketing report looks impressive, but the sales report tells a different story. Your operations and finance directors will thank you. But then comes the fundamental question: What’s the actual return on ad spend? Do we know the true cost-per-lead? More importantly, did those clicks turn into paying customers?

Conversion 110

Conversion ROI Brand Awareness Click Through Rate 110

TechCrunch Ads

JULY 15, 2022

Sophisticated AI systems like OpenAI’s GPT-3 can write prose that’s impressively human-like, or at least good enough to fool the average person. They’ve been used to generate essays, poetry, stories, news reports and more to impressive effect. Investors are bullish on the idea, in any case.

Machine Learning 111

Machine Learning Finance Impressions Marketing 111

Martech Series

FEBRUARY 16, 2023

New resource offers finance best practices to HubSpot’s startup community. The popular program also provides valuable resources to help founders succeed in every area of business, from marketing to hiring, as well as finance. According to Plappert, “Finance is a difficult topic for most founders.

Finance 89

Finance Impressions MarTech Marketing 89

Martech

MAY 14, 2024

Occasionally, key marketing metrics may impress thm. For example, the CEO may be very impressed if the cost of acquisition is lowered by 25%. Today, most marketing departments think of marketing finance as a budgeting exercise that places the greatest focus on the “I” in ROI.

ROI 124

ROI Marketing Click Through Rate Impressions 124

More About Advertising

APRIL 19, 2022

The post Ukraine war hits Omnicom hard but US giant still posts impressive Q1 2022 growth first appeared on More About Advertising. But operating profits were hammered by the war in Ukraine, falling 24.5% with net revenue down 0.5% Omnicom was the last of the big holding companies to disentangle itself from Russia.

Impressions 59

Impressions Advertising Finance Media 59

Martech Series

AUGUST 12, 2022

In addition to funding from angel investors, Littledata secured a revenue-based loan from Element Finance, a boutique growth finance firm with offices in San Antonio, Texas and Dublin, Ireland. Element Finance in particular had a genuine understanding of where we want to go, and we feel that they will back us all the way.

eCommerce 87

eCommerce Finance MarTech Impressions 87

MNTN

DECEMBER 9, 2024

Managing your CPC also ensures youre not overspending to achieve a certain amount of impression and lead-related goals. The legal and finance sectors have some of the highest average CPCs. Importance of Cost-Per-Click Your cost-per-click directly impacts your budget and overall campaign performance.

CPC 52

CPC Conversion Rate Brand Awareness Conversion 52

Martech Series

MARCH 6, 2023

I’m incredibly excited to work with the Semrush team as the company continues to expand their customer base and impressive suite of products,” said Baird. Mulroy has a broad business background with more than 20 years of finance leadership experience at market-leading technology companies.

Finance 86

Finance Communications Impressions MarTech 86

Ad Rants

JULY 3, 2024

Ensure all visual elements are optimized for different platforms and devices, too, so that a high-resolution image on a website may be equally impressive on mobile devices. For instance, a finance services company could share practical tips on managing personal finances that help people solve real problems.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Martech Series

OCTOBER 1, 2022

Blockchain Founders Fund boasts an impressive portfolio of over 100 companies in the Web3 space with an equally impressive track record of effectively scaling them to targeted audiences. ” Boasting just over 37,000 decentralized applications (dapps), Polygon is fast becoming the de facto platform for Web3.

Impressions 103

Impressions Finance eCommerce MarTech 103

Martech Series

JULY 26, 2022

Sovrn, a publisher technology platform that empowers content creators to remain independent and thrive on the open web, announced it raised $36 million in a new round of equity financing. “We’ve been impressed by the company’s continued innovation, rapid scaling, and high levels of customer satisfaction.

Finance 96

Finance Affiliates eCommerce MarTech 96

Martech Series

JULY 8, 2022

As we expand globally, grow our workforce, and reimagine the future of work, Lori’s impressive, highly evolved leadership skills will drive an inclusive, empowering workplace aligned with Pax8’s values. “At Pax8, we put our people first and want to ensure we are providing the best place to work,” said Belgrave. “As

Finance 93

Finance MarTech Impressions Marketing 93

Single Grain

OCTOBER 3, 2019

How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. The finance and insurance industries pay about $3.77 The way Facebook advertising cost is calculated is by looking at how many impressions they’re serving up and how many clicks you’re generating. Low impressions.

Retargeting 111

Retargeting Click Through Rate A/B Testing CPC 111

Paleo AdTech

SEPTEMBER 3, 2024

Army and later found himself at the mighty DoubleClick in 1999 at the peak of the dot-com boom as an ad sales exec “banging the phones” selling direct-response ads to finance and insurance companies. Now theoretically every advertiser could look at every impression, which improves yields for publishers.

Media 98

Media Ad Server CPM Ad network 98

Single Grain

DECEMBER 27, 2024

Both platforms offer impressive features like intent data collection, account targeting, and personalization. Which platform offers the most impressive integrations? User Experience While the features may be impressive, user experience and an intuitive platform often win for many people.

Impressions 52

Impressions Marketing ROI Conversion Rate 52

Martech Series

AUGUST 19, 2022

He has an impressive track record of driving rapid growth and shares our focus on inspiring people to do great things and build brilliant online experiences with our technology.”. Marketing Technology News: NordPass Introduces Features To Boost Cooperation With MSPs.

Marketing 97

Marketing Finance Food MarTech 97

Single Grain

NOVEMBER 1, 2023

In a new era where artificial intelligence is increasingly becoming a cornerstone of digital strategy, questions around AI regulation, especially in highly sensitive sectors like healthcare and finance, are growing louder. The answer lies in the potential risks involved.

Healthcare 103

Healthcare Finance Machine Learning Impressions 103

Martech Series

JANUARY 18, 2023

Verticalized Data: Vertical-specific data across automotive, B2B, CPG, dining, finance, retail, travel and more. Each AdTheorent Predictive Audience model evaluates millions of impressions per second to drive performance, considering 1000+ data variables in its models.

Audience 87

Audience Machine Learning Impressions Finance 87

Martech

JANUARY 17, 2024

” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. That’s a wasted impression,” laughed DeZao. If you’re in industries like finance, telecoms and potentially arts and entertainment, you’re going to want that demographic info.”

Cookies 138

Cookies Impressions MarTech Retail 138

Ad Monsters

NOVEMBER 2, 2022

For example, content-driven publishers–News, Lifestyle, Games–sold the most programmatic impressions on the 33Across Lexicon. These include auto, entertainment, finance, food & drink, insurance, pharma/OTC, retail, tech, telecom, and travel. They examined both the demand and the supply side. .

Cookies 97

Cookies CPM Food Ad Tech 97

Martech

FEBRUARY 8, 2024

Though basic metrics like clicks or impressions can help, the insights gained will be limited. On top of this, detailed data can prove invaluable for enhancing collaboration between departments, especially marketing and finance.

Marketing 117

Marketing Finance Cookies MarTech 117

Martech Series

DECEMBER 19, 2022

His experience spans corporate development, sales, finance, and operations leadership roles across the technology and financial services industries. Michael Sullivan commented: “Steve is immensely respected at Acquia and the ideal individual to continue the company’s impressive growth and momentum.

Finance 85

Finance MarTech Impressions Marketing 85

Martech Series

NOVEMBER 2, 2022

Financing round led by Thoma Bravo, Sanabil Investments, and Costanoa Ventures with participation from Databricks Ventures, a new strategic investor. We’re excited to lead Alation’s Series E round and support the company as it continues its impressive business growth, product innovation, and market leadership.”. Alation Inc.,

Finance 96

Finance MarTech Marketing ROI 96

Martech Series

AUGUST 2, 2022

These dynamic communities are devoted to a vast array of passions and interests – from gaming to fashion, entertainment to finance – and represent an unparalleled opportunity for advertisers seeking to engage with audiences that influence behavior, drive decisions and shape culture.

Advertising 78

Advertising Marketing Finance Fashion 78

Martech Series

JULY 18, 2022

For the report methodology, TVision and Upwave conducted a linear regression analysis of over forty campaigns across verticals such as Finance, CPG, QSR, Auto, Retail, Telecom, and Pharma between Q42019 and Q12022. TVision metrics focused on Ad Attention, measuring how effectively an ad holds viewer Attention.

Brand Lift 83

Brand Lift Brand Awareness Impressions Finance 83

Martech Series

AUGUST 9, 2022

Equalum, a best-in-class provider of data integration and ingestion solutions, announced a $14M Series C financing round. Over the past several years, Equalum has seen impressive growth, driven by the company’s flagship platform. Funding to Accelerate Growth, Innovation, and Expansion into New Markets.

Healthcare 86

Healthcare Manufacturing Finance Impressions 86

More About Advertising

JANUARY 25, 2024

The IPA has just produced its latest census of people working in UK adland and the overriding impression is that it isn’t much fun. Timely in a way as current IPA president Josh Krichefski from EssenceMediacom is promoting a ‘People First’ agenda aimed at improving mental health in agencies.

Agency 105

Agency Impressions Advertising Finance 105

Martech Series

JULY 22, 2022

The details of the financing were not disclosed. We’ve been extremely impressed with twine for Zoom, and believe it is a wonderful complement to Zoom Events’ core functionality,” said Joel Ndreu, Senior Product Manager at Zoom Events. “We

Finance 76

Finance Conversion Impressions MarTech 76

Martech Series

AUGUST 25, 2022

Cordial’s platform grew at an impressive: 51% year-over-year in email. Cordial made key hires, including Jigar Jethva as vice president of finance and strategy and Russell Garter as vice president of client experience. Cordial was also named a leader in The Forrester Wave : Email Marketing Service Providers, Q1 2022 report.

Marketing 87

Marketing Data Management Platform Communications Finance 87

More About Advertising

SEPTEMBER 15, 2020

How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location and selection in contrast to impressions-based programmatic OOH solutions By Peter Dixon, managing director Maxx Media and Charlotte McDougall, audience planning manager, Talon.

Audience 96

Audience Media Impressions Finance 96

Single Grain

JUNE 21, 2023

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Demand Sage ) The most popular industries for job postings are transportation, logistics, customer service, finance, and construction. Klient Boost ) 1,000 LinkedIn impressions cost $6.05.

Advertising 98

Advertising Marketing CPC ROI 98