How much ad revenue can apps generate?
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JUNE 28, 2022
Ad revenue = ad impressions multiplied by eCPM. The revenue from gaming ads is estimated by multiplying the number of impressions an ad receives on an ad platform by the eCPM. per impression. CPM is an abbreviation for cost per mille (thousand) initial impressions. CPM stands for cost per mille (1,000) impressions.
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