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AI-powered martech news and releases: August 8

Martech

The effect was even greater with high-risk/big-ticket purchases like expensive electronics or medical devices. And now, here’s this week’s AI-powered martech news and releases: Optimove has partnered with Captain Up and Gamanza Engage to create AI-driven gamification solutions.

MarTech 120
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For consumers, AI is the new IoT

Martech

If there is one thing the public has made clear, it’s that they are not impressed by AI in their products. The effect was even greater with high-risk/big-ticket purchases like expensive electronics or medical devices. The post For consumers, AI is the new IoT appeared first on MarTech. This is not an outlier study.

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The top ecommerce trends from record-breaking Amazon Prime Day 2024

Martech

The electronics, apparel, and furniture categories make up nearly half of ecommerce spend but have seen low single-digit growth in the first half of 2024,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. billion potential impressions, according to Sprout Social. Are you getting the most from your stack?

eCommerce 124
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Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

You could even face fines or other legal action under laws like CAN-SPAM in the United States, Canada’s Anti-Spam Law (CASL), the EU’s General Data Protection Regulation (GDPR) and the UK’s Privacy and Electronic Communications Regulations. appeared first on MarTech. As we saw in No. Processing.

Shipping 133
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Samsung and Sprinklr Partner to Reinvent the Shopping Experience

Martech Series

“Shoppers expect to receive a positive first impression when interacting with a brand. Shoppers expect to receive a positive first impression when interacting with a brand. Marketing Technology News: MarTech Interview with Krishna Subramaniam, Co-founder & CEO at Captiv8.

Retail 98
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AdTheorent Health Unveils the Industry’s First and Only Predictive Audiences for Health Advertisers

Martech Series

How it works: AdTheorent aggregates health data from hospital and healthcare provider claims, electronic health records, as well pharmacy and contextual data representing 300+ million patients and Health Care Professionals, which equates to more than 90% of the US population. prescription fill, digital action, Audience Quality, etc.).

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Omnicom Media Group and Albertsons Media Collective Partner to Enable Ctv Targeting and Measurement

Martech Series

Announced during the Consumer Electronics Show (CES) event in Las Vegas, the partnership bridges the gap in audience data that has been a barrier to brands optimizing CTV at scale. ” Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus.

Media 97