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What’s The Latest with Big Tech?

Basis

Either way, it’s clear that advertisers must proactively prepare to position themselves competitively in a future where AI increasingly shapes nearly every aspect of advertising. To that end, leaders should prioritize ongoing AI education for their teams to ensure employees understand how to work effectively with these tools.

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Proven YouTube Lead Generation Tactics From Agency Leaders

Single Grain

The Challenge: Transitioning from Search to YouTube Ads Search advertising relies on user intentpotential customers who watch videos and are actively looking for a service or product. This fundamental difference makes it difficult to replicate the performance of search ads. Long-form video content (e.g.,

Agency 52
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Innovations in Search and Social Advertising

Basis

Agencies and brand marketing executives should swiftly educate and integrate Google's AI-driven tools to streamline creative production, enhance consumer engagement, and optimize campaign management. EXPERT POV: This years GML was a continued push into AI, adding incremental features to a lot of what was released during GML 2023.

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The WIR: RTL Acquires Sky Deutschland, BBC Launches a US Paywall, and DoubleVerify Uncovers a $2.5 Million CTV and Mobile Fraud Scheme

VideoWeek

The Week in Tech Australia Considers YouTube Ban for Under-16s Australia is reviewing whether its social media ban for under-16s should include YouTube when it comes into force later this year. The government passed the legislation late last year, covering services such as Instagram, X, Facebook and Snapchat.

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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

Search Advertising Alternatives to Google Now that you know the benefits of spending your ad dollars elsewhere, which search platforms should you prioritize? Ecosia : Reach environmentally concerned consumers through the search engine that plants trees with ad revenue.

Media 52
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Click Fraud Protection Service Polygraph Identifies ‘Retargeting’ Scam Affecting High Value Search Advertisements

Martech Series

Bots are clicking on high value search advertisements to trick ‘retargeting’ algorithms to display lucrative adverts on scam websites. Cybersecurity firm Polygraph has identified a devious click fraud scam affecting high value search advertisements, costing advertisers millions of dollars every day.

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Mobile Insights with InMobi: Q&A with Rohit Dosi on Search Advertising and Microsoft in India

InMobi

In this conversation, we talked about the current state of search advertising, what Indians are searching for during the lockdown and the many advantages of Microsoft search, among other topics. Search advertising is a lot more based on keyword focused queries, so it is extremely targeted towards its user.