Fuel Lines
MAY 3, 2017
Agencies have lots of problems when it comes to new business. Almost my entire career in advertising was spent in business development. I’ve been a consultant to advertising, digital, media and PR firms for over ten years. I’ve worked one-on-one with over 270 agencies. From my experience, new business is becoming more complex and challenging. .
More About Advertising
MAY 1, 2017
Last week new IPA president Sarah Golding called for a more machine-friendly attitude from ad agencies, using the findings of artificial intelligence (A1) to help create more creative “magic.” You can’t put the genie back in the bottle as we know, but it’s also true that you should be careful what you wish for. The.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdPulp
MAY 4, 2017
British ad man, Mark Wnek, wants advertising people to loosen up. At what point did ad agency clients start coming to us because we’re the same as them? Never, I would guess. But somewhere along the line (perhaps it was pitch “chemistry” sessions?) agencies came to believe that the best way to win was to […]. The post Keep Advertising Weird appeared first on AdPulp.
All About Advertising Law
MAY 5, 2017
You think judges are immune to lawsuits? Think again, especially if you are a retired judge seeking to resolve disputes in the private alternative dispute resolution (ADR) business. A San Diego jury is being asked to decide whether former California Court of Appeal Justice Sheila Sonenshine and ADR powerhouse JAMS, Inc. are liable for false advertising based on representations touting Sonenshine’s experience on JAMS’s website.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Advertising to Baby Boomers
MAY 1, 2017
More bad news for brain games: Think brain games make you smarter? Think again, researchers say Brain games marketed by the billion-dollar brain-training industry don't improve cognition or help prevent age-related brain decline, new research finds… “The thing that seniors in particular should be concerned about is, if I can get very good at crossword puzzles, is that going to help me remember where my keys are?
More About Advertising
MAY 2, 2017
Here’s a rare one from the archives – remastered by the look of it – reminding us that one of the key aspects of the great Collett Dickenson Pearce was its ability to persuade proper stars to appear in its ads. Here we have the late lamented Peter Cook and Dudley Moore – stars of.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
MAY 3, 2017
On May 18, 2017, All About the Message LLC (AATM), filed a petition for a declaratory ruling before the Federal Communications Commission (FCC), requesting that the FCC issue a rule that would declare that delivering a voice message directly into a consumer’s voicemail box does not constitute a “call” that is subject to the Telephone Consumer Protection Act’s (TCPA) general prohibition on the use of auto-dialers or pre-recorded voice messages (absent appropriate consent
MediaFuse
MAY 5, 2017
As a provider of anti-fraud solutions, Protected Media unveiled a fraud operation they have dubbed “ The Traffic Alchemist ,” with company representatives pointing to fraud artists who have been disguising junk traffic as views on reputable sites – all of which have boasted high Alexa ratings via from Twitter and Google. The catalyst city for the scam was New York and began in April 2016, managing to evade detection because it involved actual users rather than bots, masqueraded traffic and blank
More About Advertising
MAY 5, 2017
Budweiser, now owned by AB InBev, won lots of sales and awards back in 1995 with this opus featuring some popular frogs. Adweek probably called them adorable. Now AB InBev is launching the best-selling US brand – ever controversial as it’s made partly from rice – with this re-imagining of said creatures. McGarrybowen is the.
AdPulp
MAY 3, 2017
This new campaign for food box delivery service Stubborn Farmer puts a humorous twist on popular social-media recipe videos. Rather than showcase what goes into the boxes, the spots from Toronto-based creative agency Rain43 go further down the food chain to highlight the company’s commitment to transparency while encouraging customers to sign up for spring/summer […].
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
All About Advertising Law
MAY 2, 2017
As of this last election, eight states and our very own District of Columbia have legalized or decriminalized recreational marijuana consumption. The rest of the states have either passed laws only legalizing medical marijuana consumption or marijuana consumption continues to be unlawful. Similarly, marijuana use continues to be illegal at the federal level (so. if you’re in DC. don’t light up on federal property.
More About Advertising
MAY 3, 2017
Mobile ads are driving most of the growth in digital these days but does anyone actually look at them? Ads are deemed “viewable” if they meet the IAB and Media Ratings Council’s recommendation that 50 per cent of the ad is in view for at least one second. Which is hardly close attention. Anyway, new.
More About Advertising
MAY 5, 2017
HP is launching an Instant Ink subscription service plus all-in-one printer to try to encourage phone-sessed millenials to print. Not an easy task as such people probably read somewhere that printer ink is the most expensive fluid on earth. So agency Brave has created a set of online films to show how printing can get.
More About Advertising
MAY 2, 2017
40 per cent of self-made millionaires are dyslexic according to this campaign from Y&R for charity Made By Dyslexia, as were Albert Einstein, Alexander Graham Bell (who invented the telephone) and Henry Ford. So why not open a high street Dyslexic Sperm Bank to give your children a chance? The danger with turning things on.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
MAY 1, 2017
U.S. agency revenue rose 4.4% to $48.3 billion in 2016, according to Ad Age Datacenter. All major agency disciplines grew last year, led by healthcare, up 7.6%. Promotion gained 5.4%, boosted by experiential marketing. The data-centric field of CRM/direct marketing rose 4.5%. PR increased 3.2%. Also, U.S. ad agency employment in December reached its highest […].
AdPulp
APRIL 30, 2017
Emotion belongs in advertising. That’s where the connections are made. Put another way, if you want to “win hearts and minds,” you better make people feel something. Like so…BBDO/New York taps the soft spot with this spontaneous moment: According to Campaign, when Alex Guthrie set his guitar case down in Atlanta’s Woodruff Park and began […].
AdPulp
APRIL 29, 2017
Republican’s anti-ACA proposal would take healthcare away from 24 million Americans, cause premiums to skyrocket, and destroy the fundamental underpinnings of the Medicaid system. SEIU 1199 New England is not taking the proposed cuts lightly. The labor group’s new commercial created by Metro Square Media features a Korean War veteran asking us to fight for […].
More About Advertising
MAY 5, 2017
In this week’s #MediaSnack Tom and David discuss the rise of the consultants and ask where do they go next in the battle against the holding companies. They look at the latest Ad Age analysis of the advertising market. The figures show the speed at which the management consultants have gained revenue from marketing services.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MAY 5, 2017
Airbnb is looking for a new global ad agency, splitting from TBWA after three years. Like many such disruptors Airbnb, despite its vast valuation at $10bn or so, is facing some problems it probably never imagined, such as the supposed ability of terrorists and criminals to lose themselves in its global network of properties. The.
More About Advertising
MAY 4, 2017
Here’s a nifty little social media ad from Krow for the Labour Party. Theresa May does indeed make Mrs Thatcher look like Mother Theresa. Hang on, she was a control freak too. M&C Saatchi has the winning hand with the Tories, but they’ve got the tricky task of not dropping the ball. We haven’t got.
More About Advertising
MAY 4, 2017
In what it’s hailing as a “radical” new departure Marks & Spencer is launching a new campaign, ‘Spend It Well’ through new agency Grey which won the business in a closed WPP pitch from long-time incumbent Y&R. The strategy, or so my friend who knows about these things tells me, is fine: life’s too short.
More About Advertising
MAY 4, 2017
Amsterdam agency We Are Pi – which describes itself as an “idea company” – is bridging the gap between ads and entertainment (ads used to be entertaining of course) with the launch of Pi Studios. Its first broadcast commission is for the UK’s Channel 4’s All 4 online channel, ‘I Was There When House Took.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
MAY 4, 2017
M&C Saatchi has completed its long search for a CEO in London with the appointment of Giles Hedger, CSO of FCB Inferno. M&C global boss Moray MacLennan says he “scoured the world” for the right person although Hedger (below) hails from closer to home. At Leo Burnett he worked with M&C CCO Justin Tindall for.
More About Advertising
MAY 4, 2017
Grey has poached BBH New York creative chairman John Patroulis (left) as its new global CCO, replacing Tor Myhren who left back in 2015 to join Apple. WPP’s Grey, which is one of the big recent success stories in advertising in both New York and London, was beginning to look rather bereft at the top.
More About Advertising
MAY 4, 2017
May has snook in in the UK without anyone noticing – the Bard’s “merry month” is here under lowering skies. Maybe God is a remainer and he’s pissed off about the General Election which is all about bloody Brexit. There were a couple of more than decent ads in April though. First up is newbie.
More About Advertising
MAY 3, 2017
Nobody loves arch polluter Volkswagen much these days but the canny Teutons know a bit about advertising and its agencies are doing their best to ride to the rescue. Recently we had an outstanding ad from DDB Paris (below) and now Deutsch LA is leaving no tear duct unplumbed with this ad, ‘America,’ for the.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
MAY 3, 2017
ITV CEO Adam Crozier is leaving the company, rather sooner than expected, which leaves the UK’s two biggest ad-funded commercial broadcasters with vacancies at the top. Channel 4’s David Abraham announced in March that he was standing down. Both enjoyed successful seven-year stints at the top (Crozier on left below with Abraham). Crozier, 54, who.
AdPulp
MAY 2, 2017
Etsy Studio will hook you up with craft supplies (and a heaping helping of hipster hyperbole). “It’s time to start making.” Really? Unless, I fundamentally misunderstand history, we’ve been making from the onset of creation. The post Whistling Hipsters Who Love to Craft Shop Etsy appeared first on AdPulp.
More About Advertising
MAY 2, 2017
They don’t let the grass grow under anyone’s feet at MullenLowe. Now AgencySpy reports that Geoff Cottrill (left), president of the network’s flagship Boston office is on his way just a year after joining with much hoopla from Converse where he was CMO. Cottrill had also worked at Coca-Cola, Procter & Gamble and Starbucks. At.
More About Advertising
MAY 2, 2017
Malt loaves are one of those quirky old-style British things so agency Red Brick Road has produced a quirky old-style campaign for maker Soreen. The Manchester baker is also launching Lunch Loaves for school lunches, claiming the squidgy snack is healthy. Soreen marketing director Bethan Brown says: “We know that health conscious consumers are faced.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
242 
Let's personalize your content