Single Grain

JULY 14, 2020

SaaS (Software as a service) is a rapidly growing industry. There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. With the ever-increasing number of SaaS companies, it is crucial for you to follow certain growth strategies to outdo your competitors. What Is SaaS? Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet.

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More About Advertising

JULY 14, 2020

In the first Media and Marketing podcast on MAA journalist John Reynolds discusses Black Lives Matter and its impact on advertising with Rania Robinson, CEO, Quiet Storm; Mihir Haria-Shah, head of broadcast Total Media and Christopher Kenna, founder, Brand Advance. Access the Media and Marketing podcast here.

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AdPulp

JULY 17, 2020

Do you need Iceland? Sometimes, a place knows what you need before you do. For instance, Iceland knows how you feel. And Iceland knows how you want to feel. Icelandic mental health professionals also know the power of a scream released. According to Zoë Aston, MSC Therapist & Mental Health Consultant: Screaming as a therapeutic […]. The post I’m Not Sure, But It Looks Like You Seriously Need A Trip To Iceland appeared first on Adpulp.

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Smarty Ads

JULY 15, 2020

With ever-increasing competition, businesses from all verticals are stumbling upon obstacles on their way while they try to reach potential clients. Today it is not enough to simply create a useful product or service - one should also market it correctly. You can serve ads to thousands of people every.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Single Grain

JULY 16, 2020

Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. 36.5% of shoppers said they would spend more on products if they were loyal to a brand, even if they found cheaper options elsewhere. The performance of every company is now measured online (or will be soon), so you can’t really ignore customer loyalty.

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More About Advertising

JULY 14, 2020

This film is a comprehensive overview of every work-from-home scenario going. It could only have been made after months of social distancing — pretty much everyone in it seems to be slowly unravelling. A mismatched team of colleagues, who we last saw designing a circular pizza box in a previous Apple ad, has been briefed.

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Gods of Advertising

JULY 12, 2020

Promoting yourself made you as many enemies as fans. Haters relentlessly trolled you online calling you untalented, vainglorious or worse. Colleagues wondered if you were paying more attention to your novels than your job. Your wife thought you were chasing windmills. To some extent they all were right. But the genie was out of the bottle; you simply had to keep trying.

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Entertainment Advertising 59

InMobi

JULY 17, 2020

Welcome to another edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. Note: Want to listen to previous editions of Mobile Insights with InMobi? Head to our SoundCloud page for more. For this interview, I sat down with Rohit Dosi, Business Head of Microsoft Advertising at InMobi, on July 13.

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More About Advertising

JULY 15, 2020

M&C Saatchi is making its debut for Promote Iceland, aiming at people going screaming mad in lockdown who might be inclined to ‘let it all out’ in roomy Iceland. As a precursor they can post their screams to Iceland via a bespoke website. The campaign will run across the US, UK, Germany, Canada and Denmark.

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AdPulp

JULY 13, 2020

Chicken Licken is a quick-serve restaurant in South Africa. I bring them to your attention today because their commercials are the kind of commercials I’d like to see more of. Joe Public United in Bryanston is responsible for the funny, offbeat work. It’s not every brand that is ready to poke fun at our responses […]. The post Chicken Licken Had Me At the Name, But Its Commercials Are Terrific Too appeared first on Adpulp.

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Food 100

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Advertising

Lemonads

JULY 17, 2020

One billion Instagram accounts are activated every single month, 90 percent of accounts follow a business on Instagram. As a social marketer , Instagram ads are a tool not to neglect. It is a great opportunity for small businesses to create engaging ads to target the right audience and convert them into sales. Understanding Of Instagram Ads Instagram ads can be found in the Instagram feed as a post or in Stories.

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InMobi

JULY 16, 2020

The consumer packaged goods (CPG) industry, like all verticals, has been significantly impacted by the current reality of shelter in place in the U.S., but not all brands within the CPG sector have responded in the same way. Some have embraced mobile and apps, for example, while others are elected to lay low or partner with existing outlets. Among the various options available to CPG companies to meet consumer demand, which ones do consumers themselves want to see?

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More About Advertising

JULY 17, 2020

Leo Burnett London has launched a new campaign, “Welcome Back,” capturing the excitement people feel at tucking into a McDonald’s for the first time in months. It’s a straightforward ad, but has some quirky insights: a woman dips a chip into her milkshake; a man removes the gherkin from his burger, and looks at it.

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AdPulp

JULY 11, 2020

Ford built the Bronco from 1966 to 1996. Collectors of the mid-size SUV have pleaded with Ford to return the Bronco to its lineup. Their requests are being answered. The Bronco, which will be assembled at Ford’s Michigan Assembly Plant in Wayne, will go on sale next year. The new 2021 Ford Bronco reveal event […]. The post Jeep Beep Beeps.

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Media 92

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

All About Advertising Law

JULY 16, 2020

With the rise of social distancing and stay-at-home orders, the demand for online content has increased exponentially. Given this new reality, online content creators must take steps to ensure that their online creations don’t land them in legal hot water. One of the most prevalent cross-industry issues is music licensing. Music is everywhere in online content and often plays an integral part in the overall experience.

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Education Entertainment Media 52

InMobi

JULY 15, 2020

There are dozens of on-demand video streaming apps available today in the U.S., from big players like Netflix and Amazon Prime Video to smaller and newer entrants to the market like Quibi, Vudu and Apple TV+. But who specifically are using these video streaming services, and what devices are being leveraged by Americans to watch movies and TV shows?

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Entertainment Audience Marketing 52

More About Advertising

JULY 16, 2020

It’s good to find a note of cheer in these straightened times and the pied piper of St James (the posh London domicile of his S4 Capital) Sir Martin Sorrell is still on the onwards and upwards takeover trail, setting out to raise a further £100m from shareholders to give S4 added “flexibility and firepower.

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AdPulp

JULY 16, 2020

Sports, race, and politics are all mixed up today and the new stew isn’t the best gumbo Americans have ever tasted. The WNBA is in the middle of the action. The WNBA 2020 season will include a devoted platform led by the players that will aim to support and strengthen both the league and teams’ […]. The post WNBA Connects with Today’s Social Movements and A White Lady Doesn’t Like it appeared first on Adpulp.

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Marketing Advertising 69

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

All About Advertising Law

JULY 15, 2020

Earlier this month, NAD issued its first decision under its Fast-Track SWIFT program, its expedited review track for single well-defined advertising issues. ( Here are more details on NAD’s Fast-Track SWIFT program.) In its first substantive Fast-Track SWIFT decision, NAD dealt with a dispute between energy bar manufacturers Kind and Clif and reviewed the claim “A Better Performing Bar–Clif Bar For Sustained Energy,” which appeared as the top AdWords result for internet k

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Manufacturing Advertising Food Marketing 52

InMobi

JULY 14, 2020

When shelter-in-place orders were first issued in March throughout the United States, there was a profound shift in how consumers were purchasing groceries and other household essentials. Certain food items like flour, yeast and sugar were scarce as people sought to buy in bulk when possible, and lines were longer than normal at convenience stores/bodegas, grocery stores, pharmacies, supermarkets and big box outlets throughout the country.

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More About Advertising

JULY 15, 2020

In-house advertising is a trend in 2020 as advertisers try to save money by cutting budgets and agencies. Usually the efforts are more modest but some in-house advertisers have spent heavily over the years, notably website firm Wix in the US with a star-studded series. Here’s Gal Gadot and Jason Statham in 2017’s Super Bowl.

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AdPulp

JULY 17, 2020

This new article in our Emerging Voices Series is made possible by the generous support of Adpulp’s patrons on Patreon. Please join us and help pay writers. Corporations have been wrestling with an innovation problem for decades. Some of the most well-known are infamous for it, with an innovation strategy that appears to downright […]. The post Corporate Innovation and the Risk/Reward Equation appeared first on Adpulp.

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Agency 57

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Lemonads

JULY 14, 2020

Which affiliate offers make money on Facebook Ads? We’ve got it all covered with tips on how to use Facebook Ads affiliate programs smartly! There is a lot of business that happens on Facebook as it’s the biggest social media platform in 2021! It’s a must you start thinking of Facebook Ads as part of your next affiliate promotion! If you want to earn money from affiliate marketing on Facebook ads in 2021, you mainly need to join or create groups, pages, Facebook Ads and promote posts !

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InMobi

JULY 14, 2020

This is a blog written by Rohit Dosi, Business Head - Microsoft Advertising at InMobi In part 1 of this blog series, my colleague Reena Mishra shared her views on the critical role that marketing with purpose plays in today’s dynamic and fast-paced environment. Our partners at Microsoft Advertising undertook a research study on this very theme to evaluate the lasting effects of trust.

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More About Advertising

JULY 17, 2020

Wonderhood Studios, the combined agency and TV production company set up by former Channel 4 boss David Abraham (below) has won UK mobile operator Three. The win is timely for Wonderhood, which has found itself on some good lists which it’s failed to convert. The business moves on from Wieden+Kennedy which has produced some outstanding.

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Admixer

JULY 14, 2020

On May 21, Admixer, together with Adsider, hosted international programmatic conference Adsider LIVE. Tetiana Sichko, Business Development Manager, at Admixer, gave a lecture with insightful analysis of the app monetization models and strategies. 2020 set a lot of records for the app industry. Global pandemic and quarantine haven’t paused its expansion but gave additional momentum, […].

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Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Lemonads

JULY 14, 2020

The issue of ad fraud has received a lot of attention over the last few years and for good reasons. As a matter of fact, 38% of digital media professionals see ad fraud as the biggest threat to the success of their marketing campaign in 2020, so having the right protection mechanisms in place can significantly increase your chances of success. At lemonads, we’ve developed a wide range of in-house ad fraud detection mechanisms to help weed out deceitful interactions in our network.

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InMobi

JULY 13, 2020

This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values. It is the responsibility of brands to think of a larger purpose, which adds priceless value to the consumer.

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More About Advertising

JULY 17, 2020

When all this is over – with our usual caveat, if it ever is – there’ll be some well-known faces missing as the ad industry inevitably contracts. As ever in such times, the big holding companies and others will spring clean their top ranks, partly to save money, partly because an unarguable crisis gives them.

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Smarty Ads

JULY 13, 2020

Ad tags are often mentioned in the context of the digital advertising industry. That is because they are, in fact, the core elements of the media-buying process and are useful for both publishers, advertisers, and ad networks. But how exactly can a small piece of code play such an important.

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Ad network Media Advertising Marketing 52

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing