Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. While Mohan did not go into specific detail, he did provide a useful overview of what to expect from YouTube this year. Shorts. YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels.

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illumin

FEBRUARY 11, 2022

The Most Viewed Video Ads of the Retail Sector in 2021 embodies an industry undergoing a tectonic shift as they pivot to meet the pandemic-related demands of their consumers. Like virtually every industry in North America, the retail sector was heavily influenced by the pandemic. However, with economies reopening, 2021 was a much better […]. The post Most Viewed Video Ads: Retail Sector 2021 appeared first on AcuityAds Inc.

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Video Ads Retail 98

AdPulp

FEBRUARY 6, 2022

Packaged goods advertising is often mind-numbing. So, imagine everyone’s surprise to learn that Pringles is Mind Popping. What is Mind Popping? This is Mind Popping: the universe is shaped like a Pringles chip. Saying so takes ‘self-absorbed’ to a saltier place. But it’s fun, so let’s watch. Pringles worked with London-based advertising agency Grey/UK on […].

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More About Advertising

FEBRUARY 10, 2022

Independent communications consultancy Harbour Collective has been appointed as strategic and creative partner for London-based fintech Soldo. Soldo, launched in 2015, is a spend management tool that combines a web platform, mobile app and pre-paid cards to help businesses control and automate spending. Soldo currently has 26,000 customers, ranging from SMEs to large multinationals across.

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Communications Advertising Finance Agency 75

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

FEBRUARY 11, 2022

CX software company VHT has announced the availability of their Mindful engagement app on the Genesys AppFoundry marketplace. The app aims at giving marketers better control over where conversations with customers occur. Using the Mindful app, users can transition customer conversations across channels. For instance, if during the conversation, a customer indicates that they need to switch from a phone conversation to text, the service rep can make that happen without dropping the conversation.

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InMobi

FEBRUARY 11, 2022

With the average Indian consumer spending nearly five hours a day on their smartphones, mobile becomes the backbone of marketing and brand strategy in India. Creating valuable mobile experiences for consumers relies on three touchpoints: understanding your consumers, meeting them where they are, and enabling them to make informed decisions. Intending to help brands in that journey, InMobi recently released its 2022 India Mobile Marketing Handbook.

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More About Advertising

FEBRUARY 9, 2022

The UK’s Advertising Association (AA) is spearheading an export drive with the Department for International Trade (DIT) to try to boost UK adland’s sales aboard. Previous (virtual) effort are said to have increased UK ad business in China by more than £21m. The joint body, UK Advertising Export Group, will visit eight countries over eight.

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Martech

FEBRUARY 10, 2022

“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We believe marketing technology can help improve those digital experiences – helping your brand grow and increase revenue.”. Acquia’s Customer Experience report found that 94% of marketers claim their organization had changed their digital customer experience strategy in the 18 months following the 2020 pandemic.

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EGC Group

FEBRUARY 11, 2022

Monday is Valentine’s Day, when many couples will celebrate their love. Red hearts are everywhere. Sales of candy and flowers skyrocket. There is a lot—repeat, a lot —of marketing around this holiday. But what if someone doesn’t want to see these promotions. Brands are taking note and stepping up with what is known as the “Thoughtful Marketing Movement.

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AdPulp

FEBRUARY 7, 2022

This coming Sunday, a parade of new ads will interrupt the NFL’s programming. A few legacy brands will return to the Super Bowl with the horses that brought them. Most of the other advertisers will be looking to score points with customers and the press care of their innovative new approaches to their showcase (and […]. The post Is Anyone Fully Informing the Public?

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Advertising

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FEBRUARY 8, 2022

Train travel can be a nightmare, but Trainline claims to have found the solution and after a competitive pitch, has enlisted Mother London to spread the word. The agency’s first campaign for the brand uses comedy to emphasise how easy it is to buy digital Railcards from Trainline, which is great news unless you love. The post Mother London wins Trainline and shows us travel doesn’t have to be complicated or expensive first appeared on More About Advertising.

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Agency Advertising 64

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Against that backdrop, digital advertising platform Acuity has released what it identifies as the top 10 retail sector video ads of 2021 measured by total views.

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Video Ads Retail MarTech Audience 115

EGC Group

FEBRUARY 11, 2022

Millions of spectators are gearing up for this Sunday, when Super Bowl LVI will be played and televised live at the SoFi Stadium in Inglewood, CA. Along with the anticipation over what team will claim victory—the Los Angeles Rams or Cincinnati Bengals—many viewers are equally psyched to see the ads that will run in 2022. Which Super Bowl ads will be hits?

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Agility Ads

FEBRUARY 11, 2022

Addressable TV advertising allows specific, segmented television advertisements to be broadcast to more precise viewing audiences. Addressable TV advertising is only in its infancy and is still growing in availability , with the first phase of testing having started in June of 2020. It is not yet available on most devices in most markets. Addressable TV advertising is a form of targeted advertising, like online targeted ads.

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Advertising Audience Retargeting Manufacturing 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

More About Advertising

FEBRUARY 8, 2022

Tech stocks may have taken a pounding as the world comes out of the pandemic but new figures from WARC show that Alphabet (Google), Meta (Facebook and Instagram) and, increasingly, Amazon, are tightening their hold on the global ad market. The big three now account for almost half (46.1%) of all advertising spend, according to. The post Big three tech giants – Alphabet, Meta and Amazon – snaffle almost half global ad spend first appeared on More About Advertising.

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Martech

FEBRUARY 11, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, the advertising landscape is getting mythical. What I mean is that the standard creatures that used to populate advertising – publishers, brands, ad tech partners – are morphing into elaborate hybrids, almost like the mino

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AdvertiseMint

FEBRUARY 10, 2022

Are you thinking of buying an Amazon FBA business? If so, it’s important to do your homework first. In this blog post, we will discuss some of the things you should consider before becoming a new owner and seller. We’ll cover what Amazon FBA is, why someone would want to buy an existing FBA business, benefits and potential drawbacks, plus some key questions a potential buyer should ask before investing in one.

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Shipping eCommerce Retail Manufacturing 52

Clearcode

FEBRUARY 10, 2022

Back in July 2021, Google Chrome floated the idea that its interest-based advertising proposal — Federated Learning of Cohorts (FLoC) — could be replaced by a topics-based advertising proposal. On January 25, 2022, these suspicions were realized when Chrome announced that it would be shutting down FLoC and replacing it with a new proposal — Topics API.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

More About Advertising

FEBRUARY 7, 2022

Do marketers and shareholders inhabit the same universe? Some shareholders are clamouring for Unilever to be broken up following its failed £50bn bid for GSK’s consumer business (a pretty generous price if truth be told as its sales are far less than the bid price.) Others are demanding the heads of chairman Nils Andersen and. The post Unilever’s travails show disconnect between marketers and shareholders first appeared on More About Advertising.

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Marketing Advertising Finance Media 64

Martech

FEBRUARY 9, 2022

Marketers are increasing their budgets to feed the growing appetite for video, according to video hosting platform Wistia’s new 2022 State of Video report. During the pandemic, consumers were deluged with new series on streaming platforms, and marketers followed this trend by producing more video content to engage customers and prospects. Why we care.

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All About Advertising Law

FEBRUARY 11, 2022

As the rest of us prepare for the Super Bowl by buying avocados to make guacamole, installing new big-screen TVs, and donning Ram/Bengal-themed face paint, select corners of corporate America are preparing for the biggest advertising day of the year. In 2021, companies spent approximately $485 million on ad slots during the big game, and the average cost of a 30-second commercial slot was about $5.6 million.

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Affiliates Advertising Agency Marketing 52

Aronson Ads

FEBRUARY 9, 2022

Reaching the top of Google’s search results is tough, but it’s the key to a successful online presence! How can NAP help you succeed where others have failed? Bob bought his first car when he was 18, but it’s been a few years and a few thousand miles, and he’s looking for an upgrade. The first thing Bob did was head to Google and search for “new cars near me.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

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FEBRUARY 11, 2022

The Facebook juggernaut has shown its first signs of weakness in 2022, with ad revenue down several billion and users levelling off after years of steady growth. Apple and TikTok have been named as the culprits – the latter for its attention stealing video product. The majority of global ad spend forecasts have digital growing, The post Graham Swallow: which demographic offers the most untapped potential for brands?

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Martech

FEBRUARY 10, 2022

For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big spenders will commit a sizeable chunk of their budget to create and air a commercial during the big game. But even if they don’t, they can use this time to draw attention to new messaging, or to achieve other marketing goals.

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Marketing Conversion Audience Communications 98

Unruly

FEBRUARY 9, 2022

As you’ve likely heard, our parent company – Tremor International – acquired the advanced global video ad server and media management platform Spearad back in October 2021. What makes Spearad unique is that it was purpose-built specifically for TV broadcasters and TV content providers to deliver seamless, TV-like ad experiences across CTV/OTT and linear addressable environments – with the ease and advantages that only digital ad tech can provide. .

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All About Advertising Law

FEBRUARY 9, 2022

Musical Theater was one of my favorite elective courses in high school, probably because a fair amount of the curriculum involved watching musicals on television. (Kids today will never feel the absolute exuberation from seeing a VCR cart being rolled through the classroom door.) One of the catchiest tunes I remember was the main title track from Rodgers & Hammerstein’s classic, Oklahoma!

Marketing 52

Marketing 52

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

FEBRUARY 11, 2022

Independent UK media agency the7stars has won Bensons for Beds, one of the UK’s largest beds retailers. Bensons for Beds has 179 stores and owns the Slumberland brand. The account was formerly with VCCP and Syzygy. The7stars won out against PHD and Wavemaker in a pitch handled by Aperto. Bensons for Beds is now backed. The post The7stars wins Bensons for Beds UK media first appeared on More About Advertising.

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Martech

FEBRUARY 10, 2022

On a company call this week, Salesforce executives discussed a vision for rolling out an NFT cloud service, according to a published report based on a source who asked not to be named. This could mean that marketers on the fence about whether they should get into the NFT game could have support if their business is a Salesforce customer, or if other major tech companies decide to provide a similar cloud service.

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Frequence

FEBRUARY 8, 2022

Streaming video is dominating today’s digital landscape with the rapid expansion of programmatic advertising. It’s estimated that programmatic ad spending will reach an all-time high of $133.04 billion by 2023 with digital display advertising accounting for 91.1% of all programmatic revenue ( eMarketer ). With the emergence of The Streaming Revolution , it’s not hard to see why programmatic advertising has become so popular.

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Smarty Ads

FEBRUARY 8, 2022

Mobile programmatic advertising is one of the methods for delivering programmatic ads. Mobile advertising has taken center stage, with studies by the interactive advertising bureau indicating that marketers are allocating more than half of their budget to mobile advertising. According to another report, 91 percent of.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.