Martech

JULY 15, 2021

Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering which supports 1:1 personalization in-the-moment. The tool uses deep learning rather than standard machine learning — a technique which employs non-linear layering of algorithms to discover pattern recognition across large data sets. It brings together customer data and product data, sifting through possibly thousands of SKUs, to make real-time 1:1 product recommendations, and to recommend next best p

Machine Learning 145

Machine Learning MarTech 145

AdPulp

JULY 15, 2021

Phyllis Kenner Robinson was born in New York City on Oct. 22, 1921. At age seven she declared her desire to become a poet. A few years later, she updated her ambitions. Unlike her peers, she knew she wanted to write advertisements from an early age. “I can remember that as a kid I was […]. The post Phyllis Robinson, Ad Legend appeared first on Adpulp.

Advertising 131

Advertising 131

More About Advertising

JULY 12, 2021

The post-summer back to school moment will have particular significance this year, as all those kids arrive in the playground full of hope that they can have an uninterrupted stretch of time with their classmates. This ad by Impero shows a bunch of kids with attitude, making the most of the moment and arriving “like. The post Impero tells kids 'arrive like you mean it' for George at Asda's back to school campaign first appeared on More About Advertising.

Advertising 116

Advertising Agency 116

illumin

JULY 13, 2021

How a full-funnel approach led to a 20% increase in average order value for a leading mattress retailer At illumin we’re big proponents of the connected consumer journey. We know different audience segments may require different messages at different points in their journey, and not all members travel at the same speed. The value […]. The post A connected journey should be the only journey in the new world of advertising appeared first on AcuityAds Inc.

Advertising 111

Advertising Retail Audience Demand Side Platform 111

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

JULY 16, 2021

Pre-pandemic life is starting to return. Travel is up. Masks are coming off. And indoor dining is an option once more. The relaxation in pandemic restrictions is also rippling through the business world as conferences and trade shows schedule in-person events for this summer and fall. We’re not surprised, since the last edition of our Events Participation Index showed that many marketers were ready to hit the conference hall floor as early as the third quarter of 2021.

MarTech 144

MarTech Marketing 144

AdPulp

JULY 16, 2021

ShoutLA conducted an interview with Bre Fernandez, senior copywriter at BBDO NY and co-founder of BreakingAD—an Instagram account that helps introduce creative people to the ad agency business. During the interview, she opens up about her childhood and how it shaped who she is today: Can you open up a bit about your work and […]. The post Dear Highly Acclaimed Copywriter, Bre Fern Is Going To Outwork You appeared first on Adpulp.

Agency 57

Agency Media 57

InMobi

JULY 15, 2021

More people are browsing and buying online than ever before, creating an influx of demand and data for retailers. This shift in consumer behavior has created a unique opportunity for retailers to deepen their relationships with brand partners, grow new revenue streams and improve shopper experiences by developing a retail media business. Benefits of Retail Media for Retailers and Brands As e-commerce continues to grow in double digits, fuelled in part by the pandemic, brands are allocating more

Retail 52

Retail Media Click Through Rate ROI 52

Martech

JULY 13, 2021

As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. If you would like to check your own email strategy against the elements of good email optimization and deliverability, download the full periodic table today. The content provided within the email is just as important as the infrastructure and strategy behind it.

Marketing 141

Marketing MarTech Audience 141

Lemonads

JULY 15, 2021

Let us guess: You work in the credit repair industry and you’re interested in understanding how affiliate marketing can help you generate more revenue, don’t you? Or maybe, you already use affiliate marketing as a customer acquisition strategy for your services, but wonder if you are getting the most out of it? If so, this article is made especially for you.

Affiliates 52

Affiliates Real Estate Marketing Advertising 52

More About Advertising

JULY 14, 2021

Kevin Mar-Molinero is experience technology director of Kin + Carta. Desert Island Ads Inclusivity is hitting the mainstream. For as long as I can recall, inclusive products and design have been considered niche – a segment that’s not large enough to be worth the investment. Yet the spending power of households with a disability, known. The post Kin + Carta's Kevin Mar-Molinero picks his (inclusive) Desert Island Ads first appeared on More About Advertising.

Advertising 69

Advertising 69

Advertisement

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Advertising

Marketing Tech News

JULY 14, 2021

Omnichannel advertising specialist Mediaocean has confirmed it has acquired ad management platform Flashtalking. The combined entity will infuse Flashtalking’s best-in-class solutions for primary ad serving, creative personalisation, identity management, and verification with Mediaocean’s modern system of record used by the world’s leading brands and agencies.

Agency 52

Agency Advertising Marketing 52

Martech

JULY 16, 2021

We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying is less frequently discussed. That doesn’t mean the pace of developments is any slower, however. While researching the all-new updated MarTech intelligence Report on account-based marketing (ABM) solutions , which just launched, we learned about how B2B buyers are engaging with companies in the current environment, and how marketing technology providers a

Marketing 134

Marketing MarTech 134

Smarty Ads

JULY 15, 2021

Two leading full-stack programmatic advertising companies, Adform and SmartyAds, announced a mutually beneficial partnership. Within the framework of this collaboration, Adform DSP will access high-quality inventory from the publishers of SmartyAds, who, in turn, will have the chance to serve the top-notch direct advertising demand of Adform. What makes.

Advertising 52

Advertising 52

More About Advertising

JULY 16, 2021

A new feature and what better way to kick things off than 4Creative’s “trailer” for Channel 4’s coverage of the Paralympics – ‘Super. Human.’ From creative team Scott Taylor and Andy Shrubsole, directed by Bradford Young. Not everyone gets the opportunity to work for a year of so on such trailers but this is still.

Advertising 64

Advertising 64

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Lemonads

JULY 13, 2021

Powermeals came into the Swiss market in 2020 as a fresh and healthy option of ready-to-eat delivery services. At lemonads®, we are very proud to have the exclusivity of the Powermeals affiliate program. In this review, we will tell you about their products, how the affiliate program works, and why if you affiliate with it you will make money for sure.

Affiliates 52

Affiliates Shipping Food Marketing 52

Martech

JULY 13, 2021

Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.

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Pharmaceuticals Marketing Healthcare Banner 134

Smarty Ads

JULY 14, 2021

Today it seems impossible to run ad campaigns working alone as publisher-advertiser relationships are more complicated than they used to be 10 years ago. However, fast-paced online advertising technologies are here to help us drive efficient ad campaigns. Today we are going to dwell upon concepts of ad publisher and.

Advertising 52

Advertising 52

More About Advertising

JULY 16, 2021

Marcoms group MSQ has raided Deloitte Digital for two leaders for its North America division. The London-based group has hired Aaron Lang as the first president of MSQ North America. Lang joins the business from Deloitte Digital, where he was a managing director in its Advertising, Marketing and Commerce group. He will report directly to. The post MSQ raids Deloitte for senior leadership to boost growing North America operation first appeared on More About Advertising.

Advertising 64

Advertising Marketing 64

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Paleo AdTech

JULY 13, 2021

Chris O’Hara is V.P. of Global Product Marketing at Salesforce, focusing on the data and identity suite of products including Audience Studio (a DMP) and the Salesforce CDP. A well-known speaker, pundit and author, Chris has written eight titles including six on culinary pursuits (listen to the episode for more on this fascinating jaunt in his personal journey), “ Data Driven ” with Krux co-founders Tom Chavez and Vivek Vaidya and “ Customer Data Platforms: Use People Dat

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Ad Tech Cookies Audience Agency 52

Martech

JULY 15, 2021

In 2019 when IBM suddenly let go of nearly all its martech portfolio, I joked that it reversed an ancient adage: while perhaps “no one ever got fired for recommending Big Blue,” it turns out IBM can fire you. Yet, IBM was not alone. Big martech vendors — even successful ones — routinely jettison or replace longstanding tools. Yet, when it comes to perceived viability and stability, enterprise customers often fear smaller martech players.

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MarTech Marketing 133

Smarty Ads

JULY 13, 2021

The past couple of months of active listening to your feedback have given us great pointers on how to improve white label SSP to better accommodate your needs. Having sorted out and analyzed the feedback we’ve rolled out a bunch of June’s updates for both versions of the platform, WL.

Marketing 52

Marketing 52

More About Advertising

JULY 16, 2021

As large parts of northern Europe (Belgium, Holland, Germany) disappear under flood tides (we had them in London earlier in the week) saving the dear old planet from the (supposed) effects of climate change is on more people’s minds. Less high profile is the relentless volume of plastic that threatens to kill the oceans but. The post Co-op takes recycling lead- even if it's part of the problem first appeared on More About Advertising.

Advertising 64

Advertising 64

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Lemonads

JULY 12, 2021

Are you thinking to advertise on google? In this guide, we tell you everything about it. Affiliate marketing is used by 4 out of 5 companies around the world, making it perhaps the most popular form of advertising used today. That said, affiliate publishers and content creators still need a bit of help getting traffic to their sites, especially if they are just starting to break into space.

Advertising 52

Advertising SEO Affiliates Real Estate 52

Martech

JULY 12, 2021

Almost one week ago, Sangram Vajre, co-founder of Terminus and host of the #FlipMyFunnel podcast, posed a very simple question : “What’s the one most important metric in marketing?”. He received over 160 responses and counting, and there was a big consensus behind revenue. Other answers included “connection to your brand and business” (Karen Steele, CMO, Near), but most respondents were heavily focused on what would once have looked like sales goals.

Marketing 131

Marketing ROI Conversion MarTech 131

SpotX

JULY 12, 2021

The migration of viewers from linear TV to connected TV (CTV) and streaming video has accelerated massive changes at agencies, for both traditional TV teams and digital media teams. Faced with negotiating ownership of CTV as well as identifying how to improve cross-screen attribution, many have begun the complex process of converging traditional and digital teams.

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Agency Brand Lift Audience Conversion 52

More About Advertising

JULY 15, 2021

An Emmy nomination has got to be a big thrill for an ad agency, and this year Lucky Generals — the only UK agency in the running — can proudly boast that it stands alongside actors like Hugh Grant, Ewan McGregor, Kate Winslet and Olivia Colman in making the grade. The ad in question is. The post Lucky Generals gets UK's only Emmy nomination, for Amazon Alexa 'Body' super bowl spot first appeared on More About Advertising.

Agency 64

Agency Advertising 64

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Single Grain

JULY 16, 2021

Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. Simultaneously, not many can deny that its traffic has become painfully expensive over the last two years. In this context, e-commerce marketers have no choice but to find new acquisition channels. For some, TikTok has been the answer to their prayers. In a year and a half, TikTok went from simply being one of the hottest new apps to becoming one of the most interesting advertising channels with new ad

CPM 133

CPM Conversion Audience CPC 133

Martech

JULY 14, 2021

This week’s Marketoon reminds us to maintain a balanced approach when evaluating the effects marketing has on consumers. Fishburne’s take: All of this corporate research — shopper decision trees, category management decks, and the like — can be valuable. But followed too closely, they can lead to marketing myopia. Consumers don’t think about brands nearly as much as the marketers of those brands think about the brands.

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MarTech Media Marketing 129

Fuel Lines

JULY 16, 2021

. If your agency’s social media participation isn’t developing new business leads, it’s important to know WHY. . From my experience, most agencies finally got on board with social media in 2010. They created their agency’s blog, Twitter, LinkedIn, Facebook and Instagram accounts and jumped in. 70% of marketers report that social media marketing delivers poor or average return on investment.

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Agency Media Shipping SEO 174

More About Advertising

JULY 15, 2021

The new business machine that is New Commercial Arts rumbles on: now it’s won charity Alzheimer’s Society following a competitive AAR pitch. In its short life NCA has won Halifax, Moneysupermarket, Vodafone international, Uber and Zurich customer experience and a slice of Sainsbury’s including the Habitat brand. Alzheimer’s, formerly at Engine, is its first charity.

Advertising 64

Advertising 64

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.