Martech

JANUARY 20, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and the Superbowl reminds us large audiences are still valuable. I was struck by reports that NBC had sold most of its Super Bowl ad inventory by mid-summer and at a higher price than last year even though the audience was

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AdPulp

JANUARY 17, 2022

Misinformation and disinformation are both proliferating today and consequently polluting minds. While both misinformation and disinformation can deceive audiences and thus both pose a real danger, the distinction is that disinformation is intentionally, maliciously deceptive. According to a recent study from NewsGuard, $2.6 billion per year is spent by big brands advertising on websites that […].

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More About Advertising

JANUARY 20, 2022

Seems like Dentsu is finally establishing a creative presence in London after years of false starts, and the agency has now hired veteran producer Susie Innes as its first head of production, reporting directly to chief creative officer Simon Lloyd and CEO Gareth Collins. Innes has been in the business for 30 years and worked. The post DentsuMB hires Innes as first chief production officer first appeared on More About Advertising.

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InMobi

JANUARY 21, 2022

As an Indian-owned company, InMobi is strongly committed to Diversity, Equity and Inclusion (DEI). DEI is part of our core values, and as a truly global company, we want to help the mobile advertising ecosystem to be more inclusive. In June 2021 we launched a survey asking our publishers to self-identify if their business is owned by a member of a diverse community.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

JANUARY 19, 2022

Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. This solution aims at providing agencies and brands the ability to create and distribute WebAR ad campaigns. This end-to-end solution introduces new embeddable AR ad types, as well as giving advertisers the capability to place WebAR content inside ad units directly alongside publisher content.

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Smarty Ads

JANUARY 21, 2022

The programmatic advertising landscape in 2021 is oversaturated - it is crammed with a large number of media buying and digital inventory monetization technologies. Naturally, developers of these market solutions are trying to come first in this big race for customer attention. Some programmatic ad solutions compete by delivering.

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InMobi

JANUARY 21, 2022

The ongoing pandemic has accelerated retail e-commerce sales and with that, retail media. Since 2019, e-commerce sales have experienced double-digit growth. According to eMarketer’s latest projections, e-commerce sales will surpass $1 trillion in 2022 and make up over 20% of total retail sales by 2024. Alongside e-commerce, retail media advertising is expected to reach $41.37 billion in 2022 , and account for nearly one in five digital ad dollars.

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Martech

JANUARY 20, 2022

A new scorecard and report from analyst firm AIContentGen analysed 20 AI-powered copywriting software solutions. The firm says there are now more than 50 vendors in the AI content space. Although the vendors have large social and community followings, AIContentGen cannot yet estimate the number of locked-in customers. AIContentGen Senior Analyst John Cass told us, “The industry has grown rapidly, with over 53 companies, as our market map shows, and while the number of companies doesn’t ind

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AdvertiseMint

JANUARY 20, 2022

What is Snap Advanced Conversions? Snap’s Advanced Conversions is a data collection, analysis, and reporting process that provides quality advertising services and conversions reports while respecting user privacy and the increasing restrictions around data tracking. Its strategy and how it works make it especially promising compared to other solutions (or the lack thereof) currently offered up by platforms that previously relied on third-party data for advertising.

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More About Advertising

JANUARY 21, 2022

Bartle Bogle Hegarty in London (and elsewhere) has had a roller coaster time since Publicis bought the lot from its distinguished founders (two knights of the realm included) and other executives. Now it’s being run by a group board headed by Publicis Groupe country manager Annette King (how many jobs does Annette have these days?). The post MAA Ad of the Week: Samsung Exynos from BBH first appeared on More About Advertising.

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Advertisement

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Advertising

Flashtalking by Mediaocean

JANUARY 20, 2022

El monumental crecimiento de la TV Conectada (CTV), impulsado por la pandemia, ha cambiado para siempre el enfoque de las marcas en su estrategia omnicanal. Y según el informe del SSP Magnite, CTV es para todos: 2021, en Europa, el 78% de las audiencias ya consumen TV Conectada. Este rápido crecimiento en el mencionado canal, que además cuenta con un alto margen, hace que se haya convertido en un punto de atracción para el fraude digital.

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Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. “Their biggest challenge is not necessarily envisioning what they want that journey to look like or what they want that customer experience to be, but more about translating what’s on the whiteboard into the market.”.

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InMobi

JANUARY 19, 2022

From Words with Friends and Scrabble to Sunday paper crossword puzzles, everyone loves a word game. This was proved yet again with Wordle , an ad-free browser-only game created by Josh Wardle that’s going viral on social media. The untrademarked game saw a lot of copycats hit the App and Google Play Stores, and featured an automated way to post your wins, spoiler-free.

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More About Advertising

JANUARY 20, 2022

We all know how banks operate don’t we? Their “secret” is to charge you more (they’re always moaning about free current accounts and the cost of ATMs) and pay you as little as possible, even when interest rates rise. So finding something to promote which isn’t an obvious con is tricky. And you can see. The post Thin pickings all round from TSB and David Schwimmer first appeared on More About Advertising.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Digital Remedy

JANUARY 19, 2022

With its precise targeting and direct attribution capabilities, OTT/CTV advertising has become a powerful new performance-based opportunity for marketers. As more and more brands have discovered the potential to effectively reach high-value audiences and measure return on ad spend (ROAS),? spending on OTT/CTV ?advertising has skyrocketed and is expected to surge 40% this year to over $14.4b—more than doubling by 2024 to nearly $30b.

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Martech

JANUARY 19, 2022

Personalization platform Movable Ink and email creation platform Stensul have announced a strategic partnership and new integrations. Movable Ink personalized content will now be available to be included in emails being created, previewed and approved within Stensul without the need for coding. Movable Ink code will automatically be included in Stensul-produced HTML.

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InMobi

JANUARY 18, 2022

InMobi Commerce’s goal is to provide retailers and advertisers with all the tools they need to thrive in today’s retail media ecosystem. That includes talking with industry experts about emerging trends in retail media, tips on how brands and retailers can work together more successfully, and more. In this edition of “Take Five,” Sarah Hughes, Head of Marketing at InMobi Commerce, sat down with Melissa Burdick , the Co-Founder and President at Pacvue , to discuss the rise

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More About Advertising

JANUARY 20, 2022

Gaming giant Activision might be worth $75bn to Microsoft (US regulators might still put a spanner in the works of the agreed deal) but how did Activision rise to these dizzy Heights (despite its much-publicised issues.) Back in the day it owned Atari, one of the earliest purveyors of hand-held, sort of computer games. And, The post MAA blast from the past: $75bn Activision in its Atari days first appeared on More About Advertising.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

IAB Tech Lab

JANUARY 18, 2022

Or “How I Learned to Stop Worrying and Sign My Requests” By Rob Hazan, Senior Director of Product, Index Exchange In the decade I’ve worked in ad tech, I’ve witnessed a pattern: where the money goes, fraud follows. Right now, CTV is where the money’s going. It’s a programmatic environment […].

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Martech

JANUARY 18, 2022

Without actionable data, customer experience strategies are doomed to fail. Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. “One of their most significant findings was that the future of CX is in real-time data collection analysis and being able to tune these activities so that you can proactively meet and exceed customer requirements,” she said.

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Oko

JANUARY 18, 2022

The proportion of users accessing websites through mobile devices has been climbing steadily since WAP was (thankfully) abandoned and web-enabled phones became the norm. The tipping point of mobile traffic outweighing desktop has been reached in most regions, and more publishers now find themselves running mobile-first websites and facing the challenges this brings.

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More About Advertising

JANUARY 20, 2022

The UK’s adspend recovery stuttered in Q4 2021 as the Omicron Covid variant sent the country (the medical establishment anyway) into a panic, according to the IPA agency trade body’s latest Bellwether Report. A net balance of +6.1% of companies upwardly revised their total marketing budgets at the end of last year as recovery from. The post IPA Bellwether: UK companies up marketing budgets but Omicron slows Q4 growth first appeared on More About Advertising.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Flashtalking by Mediaocean

JANUARY 18, 2022

Has the novelty of remote working worn off? The answer to that depends on who you ask. But, if you ask John Nardone , he’ll say a lot of brands are now struggling to cope with the twin pressures of the “great resignation” and the wish to enact boundary-pushing change. In this video interview with Beet.TV, Nardone says his company is trying to help. The remote barrier Nardone is president of Mediaocean , an ad-tech company providing omnichannel advertising solutions to agency holding companies, i

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Martech

JANUARY 20, 2022

With the New Year comes new challenges – especially when it comes to connecting with your ever-evolving customers. The old strategies to persuade someone to click on “Place Order” or sign on the dotted line are outdated, out-of-touch, and ineffective. Successful brands are focused on empathy, engagement, community, and retention. Are you? Journey into 2022 armed with the tools, technologies, and tactics that will help you design and execute rewarding customer journeys that power your business

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Paleo AdTech

JANUARY 18, 2022

Bill Urshel was CEO and co-founder of AdECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. Bill’s partner and third sales hire at AdECN was none other than Jeff Green , then a recruit from the tiny L.A. agency 411 Interactive and now of course CEO of The Trade Desk.

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More About Advertising

JANUARY 20, 2022

Another freelancer has been lured into full time employment this week as Mikey Farr, who was global creative director at Dyson and ECD at Widen + Kennedy Tokyo, joins 72andSunny Amsterdam as ECD. Farr sounds like an interesting character: he was a medical student in Edinburgh and then got a degree in biochemistry before becoming. The post 72andSunny Amsterdam expands creative leadership with new hire first appeared on More About Advertising.

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Flashtalking by Mediaocean

JANUARY 18, 2022

Mediaocean’s President John Nardone explains the complexity of “converged TV” across screens that advertisers and agencies are experiencing in the 10 minute interview with me below. John notes that consumers don’t distinguish ads they see on which screen. But there are so many different places an ad can be seen which advertisers need to consider in their process of planning, executing, measuring and optimizing campaigns.

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Martech

JANUARY 21, 2022

Good morning, Marketers, and go for the gold. When it comes to customer journeys, the gold we’re talking about is golden milestones. This was one of the many key concepts expanded on at our last MarTech conference. They’re the most important parts of the journey that marketers build around to make experience valuable and relevant. As these journeys continue to transform – just look at how events have shifted to hybrid and virtual experiences in the last two years – it’s worth reevaluating what t

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All About Advertising Law

JANUARY 19, 2022

Last week, the Federal Trade Commission (FTC) announced that it agreed to settle claims against Dun & Bradstreet (D&B), a business credit reporting agency engaged in deceptive and unfair practices with small and mid-sized business customers. The FTC’s complaint primarily stemmed from businesses’ claims that error-ridden reports negatively affected business opportunities and that D&B’s offered credit-monitoring products did not easily improve credits scores and ratings as suggested.

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More About Advertising

JANUARY 20, 2022

The flip phone is back, but this time it’s by Samsung and it’s a massive improvement on the original noughties version. Working with O2, VCCP has recruited pop group Steps, who were big in those days and still have a retro appeal for millennials, to invade a flash mob at the O2 arena in the. The post Noughties pop group Steps gatecrash a flash mob for Samsung and O2 first appeared on More About Advertising.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.