Martech

DECEMBER 8, 2021

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. “One of the things that we wanted to achieve by recreating the Email Marketing Periodic Table this year was to provide a guide to success factors, helping email marketers build relationships that are based on trust,” said Jennifer Cannon, Client Success Manager at ShotFlow.

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AdPulp

DECEMBER 5, 2021

Amazon.com is the information economy’s superstore. One can buy just about anything one desires from Bezos and company. If you’d like, Amazon’s Prime will even rush it to your doorstep. Such is the state of retail today. The mass appeal of fast-moving goods (that are just a click and a local warehouse away) is a […]. The post The Best Gifts Don’t Come from Amazon, They Come from the Heart appeared first on Adpulp.

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More About Advertising

DECEMBER 6, 2021

UK ad revenues across all media are showing 35.7% growth for 2021, according to GroupM’s annual end-of-year forecast. The UK is growing more rapidly than China (17.8%) or the US (28.4%), making it the fastest-growing of the world’s top 20 markets this year. Brian Weiser said: “Every time I’ve published a forecast this year, I’ve. The post Ad revenues grow at a ‘surprising’ rate as ‘digital is eating the world,’ says GroupM first appeared on More About Advertising.

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Media Advertising Marketing 94

InMobi

DECEMBER 10, 2021

This article first appeared on The Drum E-commerce is expected to remain the largest growth driver of the internet economy in Southeast Asia in the coming years. I n a recent finding , the Philippines was ranked as one of the highest internet users in all of Asia Pacific, and the average Filipino internet user spends 9h 45m per day online, far surpassing its Southeast Asian counterparts.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

DECEMBER 7, 2021

The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues. “There have been huge changes with COVID-19, accelerating customer behavior, experience, and digital transformation,” she said in her presentation at our MarTech conferenc

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AdPulp

DECEMBER 9, 2021

How bad is ‘digital distraction’ in your home? Is an obsessive amount of screen time getting in the way of your most important relationships? The data points to a real problem for millions of people who freely admit to spending five to six hours on their phones every day. According to Pew, 62% of 30- […]. The post Are You Ready To Stir Up Your Digital Routine with Kahlúa?

Food 86

Food Marketing 86

InMobi

DECEMBER 9, 2021

With mobile becoming the primary screen for consumers worldwide in understanding, identifying, engaging, and acquiring consumers, marketers increasingly turned to mobile campaigns to successfully drive their business objectives in the last few years. The Drum APAC Awards recognizes impactful campaigns that brands deliver on mobile that not only grab the eyeballs of the consumers but also make a difference to the world we live in.

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Martech

DECEMBER 9, 2021

A new study conducted by Wakefield Research for customer communications platform Intercom confirms that shoppers got the message about the supply chain crisis impacting holiday shopping and gift giving. 77% of consumers anticipate problems with online purchases and they’re conveying their anxiety to customer service where more than half of agents have considered quitting because of heightened stress.

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Communications Retail MarTech Marketing 117

EGC Group

DECEMBER 10, 2021

As you focus on how many sales your business is earning in the thick of this holiday season, keep in mind that the new year will be here before you know it. A few—but important—changes in search engine optimization (SEO) have happened in the last year, and will continue to have an impact in 2022. Take a break and either get to know or review some of the updated SEO offerings from search engine giant, Google.

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More About Advertising

DECEMBER 6, 2021

Christmas comes early for adfolk. We gorge ourselves on the first Christmas commercials in early November and go back for seconds soon afterwards. And we still find space for the sherry trifle that then follows in the form of the fragrance category’s annual festival of nonsense. As ever, our eyes prove bigger than our bellies. The post Laurence Green: and then there were three - John Lewis ads this Christmas first appeared on More About Advertising.

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Advertising

Smart-Hub

DECEMBER 10, 2021

What appeals to you when you come across a series of ad campaigns? Some lines of text describing a product? A couple of pictures showing the product? Or a video description showing you what the product can do? In a reported survey aggregating the current trends in advertising, this same question was posed to an audience, and 72 percent of respondents preferred a video ad over other forms of advertisement.

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Martech

DECEMBER 10, 2021

“I’m not a glass half full guy, I’m a glass always full and how do I get it to overflow?”. That comment sums up an encounter with Brandon Rochon, someone who overflows with energy, optimism, humor and insights. Rochon is CEO and Chief Creative Officer at Kastner, one of the few Black leaders in the international agency space. We were talking about how the generational embrace of a multicultural society aligns with multicultural curation in marketing and advertising.

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Advertising Marketing Agency MarTech 115

EGC Group

DECEMBER 10, 2021

Have you ever considered sponsorship opportunities, whether it is to promote your own brand or to help another? Essentially, two or more brands are noticed by select targeted audiences, which could mean a win-win for all.

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Brand Awareness Audience Marketing 52

More About Advertising

DECEMBER 6, 2021

It’s been an impressive year for the UK ad industry with a number of standout pieces of work. Ads of the year. For me, however, the best campaign not just from this year but probably the past five years is EA Sport’s “Long Live the Prince.” It’s incredible. Having worked on knife crime campaigns for. The post Wonderhood co-founder Aidan McClure: Ads of the Year '21 first appeared on More About Advertising.

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Impressions Advertising Agency 69

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

InMobi

DECEMBER 9, 2021

Narayan Murthy Ivaturi joined InMobi as our Director - Digital Native and Performance, Southeast Asia. Learn more about him and why he likes working at InMobi. Narayan Murthy was introduced to the world of advertising by a college senior only when he was pursuing his MBA degree. Since then, he has gained over 15 years of experience in advertising, media planning, media sales, business development, mobile and e-commerce.

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Impressions Communications Media Agency 52

Martech

DECEMBER 10, 2021

A new report from social media management platform Sprout Social finds that familiarity with brands drives social commerce purchases. Fully 80% of those surveyed said that knowledge of a brand makes them more likely to buy on social. Brand awareness, in this context, is important for revenue as well as reputation. The survey, conducted for Sprout Social by Lucid, questioned over 1,000 U.S. adults aged 18-75, each of whom used at least one social media platform. 65% had already made social commer

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Brand Awareness Media MarTech eCommerce 115

YieldBird

DECEMBER 9, 2021

Bid reports – both ‘Bid rejection reason’ and ‘Bid range’ are reports that are still in the Beta stage, but even at this point, they can provide some interesting insights. With this new feature, we can take a closer look at advertisers and learn more about how they are buying (or not) our inventory. These reporting metrics are not yet widely available for all Google AdManager accounts, so new features or improvements might be added.

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More About Advertising

DECEMBER 10, 2021

Sophie Lewis, who has been behind many of the most high profile UK ad campaigns in recent times, has joined M&C Saatchi as chief strategy officer. She joins M&C from dentsuMB and will work with CEO Camilla Kemp and CCO Ben Golik. Lewis (above) was involved in ‘Here come the girls’ for Boots at Mother, The post New CSO Sophie Lewis aims to "tackle big issues with creativity" at M&C Saatchi first appeared on More About Advertising.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Oko

DECEMBER 8, 2021

Google recently announced that publishers now have new ways to activate first-party data through PPIDs – Publisher Provided Identifiers. They also stated that publishers might expect revenue uplifts of up to 15% on some traffic segments by using PPIDs, but shared very little information on how to implement or use PPIDs in a practical way. […].

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Martech

DECEMBER 9, 2021

Online Marketing Gurus is an award-winning search and digital agency with expertise in SEO, Google Ads, social media advertising and content marketing. We love partnering with businesses to support their fast and smart growth. Our clients get more leads, more customers and grow their businesses with explosive results. With 1,000+ happy customers and 400+ reviews of 4.9+ on Google, the proof is in the pudding.

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Marketing SEO MarTech Agency 115

Flashtalking by Mediaocean

DECEMBER 8, 2021

As we approach the peak season for retailers, the shopping environment is changing once again, forcing marketers to reassess and evolve their strategies. This year, three factors are influencing this change: The seasonal purchasing period has broadened. Over the last few years, the traditional window of opportunity for ‘Christmas shopping’, where retailers make most of their profits, has significantly widened.

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More About Advertising

DECEMBER 9, 2021

2021 is the year that proves the maxim that chaos and adversity are indeed drivers of creativity. Against the backdrop of tricky times, work is appearing from a real range of the UK’s creative shops; big, progressive, punch you in the face ideas, crafted to within an inch of their lives. And it’s not just. The post Ogilvy UK chief ECD Jules Chalkley: Ads of the Year 2021 first appeared on More About Advertising.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Mediavine

DECEMBER 7, 2021

For as long as we can remember, we’ve stressed to our publishers that the key to success with Mediavine, and programmatic advertising in general, is viewability. As its name implies, viewability means that your ads are seen by readers, giving advertisers the performance they need to pay a premium for your inventory. We’ve touched on this topic approximately 700 times (here’s a good guide to ad viewability ), but today, we’re excited to talk not just viewability, but specific vi

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Viewability Advertising 52

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing. But deciding whether or not your company needs a customer journey analytics tool calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessmen

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Marketing Machine Learning Communications Search Advertising 115

illumin

DECEMBER 7, 2021

We know one size does not fit all. So why shouldn’t that be true for your advertising placement? AcuityAds’ revolutionary journey automation technology, illumin, now offers custom contextual advertising categories through its integration with Peer39 and GumGum, the leading global providers of advanced contextual intelligence. What is contextual advertising?

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Advertising 52

More About Advertising

DECEMBER 8, 2021

Ad of the Year. One of the most memorable and mesmerising advertisements of 2021 is Burberry’s Open Spaces. In the pandemic-era, where new variants emerge, and barriers go back up, this ad is a dream in a nightmare. Burberry’s inspirational film singularly expresses the release, and togetherness, the world has been craving, for what seems. The post AKQA Group CEO Ajaz Ahmed picks his Ad of the Year first appeared on More About Advertising.

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

AdPulp

DECEMBER 6, 2021

A new generation of ad pros is getting more vocal about what they’re willing (and not willing) to work on, and how to do their work. Joe Cole is at the intersection of both of those ideas. He’s the Creative Strategist for Clean Creatives and a Creative Recruiter for We Are Rosie. In this 35-minute […]. The post Ad Chatter: Joe Cole Talks About Clean Creatives and We Are Rosie appeared first on Adpulp.

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Martech

DECEMBER 8, 2021

Search engine optimization and optimizing for accessibility are about doing what’s right for the user. While that is a shared objective, the business case for investing in SEO may be easier to understand than the case for improving your site’s accessibility. Although the gains from enhancing your site’s accessibility may not be obvious, that doesn’t mean it isn’t crucial for your business and your audience.

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Paleo AdTech

DECEMBER 8, 2021

Manu was the co-founder and CEO of Visual IQ from 2006 to its sale to Nielsen in 2017. Visual IQ was a pioneer and dominant player in the space of multi-touch attribution (MTA), which is the application of rules and complex models to impression-level data to determine which elements of a campaign contributed how much to the desired outcome. In a typical scenario, a programmatic advertiser would give a platform such as Visual IQ access to its ad server log files, and the platform would ingest dat

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More About Advertising

DECEMBER 6, 2021

The UK Advertising Association with campaigning group 40 over Forty has released its list of seasoned movers and shakers after totting up 6,000 votes. The aim being to combat ageisn in ad/media/marketing land in the interest of more inclusion. Here they are (with details), mostly looking quite youthful. AA commercial director and Inclusion Lead Sharon.

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Media Advertising Marketing Finance 64

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.