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NOVEMBER 17, 2020
Readers with long memories – or surviving relatives – may recall the archetypal 1970s “Great Smell of Brut” fronted by Kevin Keegan and boxer Henry Cooper. Made by an American company cheekily called Faberge as I recall. Cary Grant was its “brand ambassador” for a while, although I doubt he used Brut. It’s now a.
AdPulp
NOVEMBER 16, 2020
Winners and losers—America and its economy are full of them. Small businesses are the backbone of the U.S. economy, employing nearly half of the private sector workforce. But many small businesses are struggling to stay afloat. According to the World Economic Forum, geography makes a great deal of difference in the proportion of U.S. small […].
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Smarty Ads
NOVEMBER 16, 2020
Seo title Black Friday Advertising Ideas for 2020 Seo Descr Black Friday advertising ideas: when to start an advertising campaign, how to craft a message, how to target and reach the right audience using DSP. Black Friday Advertising Ideas: What’s Trending in 2020? Black Friday advertising season is peaking after.
Gods of Advertising
NOVEMBER 15, 2020
On the last day of your senior year in high school you broke a rule by wearing shorts. The Principal called you out for the infraction, stopping you in the hallway. The details of your exchange are lost in time but you most certainly had been disrespectful. Whatever the case, he ended up banning you from the graduation ceremony. A harsh blow, but hardly the first one the school had dealt you during your tenure.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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NOVEMBER 16, 2020
Amazing how a combination of Amazon and Covid-19 change the world. Another WPP agency brand Geometry, which specialises in ecommerce, is being merged, this time into VMLY&R, itself a combo of digital network VML and once high-flying ad agency Y&R. The new company will be called VMLY&R Commerce and sit in the VMLY&R network. Geometry.
AdPulp
NOVEMBER 14, 2020
Spirits brands look to the holiday season each year for an important sales lift. With holiday parties, family get-togethers, and gifting, it’s a festive time for all. But this year presents new challenges for people and the brands who want to appeal to them. To spread holiday cheer this year, new ideas are needed. Ideas […]. The post Light Things Up This December—Win and Display 1 of 7 Jameson Whiskey Trees appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
NOVEMBER 18, 2020
Even as e-commerce grows by leaps and bounds in 2020, driving retail footfall still needs to be a key goal for retails brands both during and after the 2020 holiday shopping season. For many brands, physical retail stores are still their lifeblood, and will likely remain so for a long time. Yet, one of the best ways to drive in-person retail sales may actually be mobile in-app advertising.
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NOVEMBER 18, 2020
Paul Simons, my business partner and a shareholder in MAA, has died at 72 after a long illness. Paul was one of the leading figures in the wave of advertising agencies that revolutionised the UK industry and also had a considerable impact on the world stage from the 1980s. He was the driving force behind.
AdPulp
NOVEMBER 15, 2020
All episodes of Ad Chatter are now available on Buzzsprout Apple Podcasts Spotify Stitcher Amazon Music Listen Notes Deezer Podchaser Podcast Addict Google Podcasts iHeartRadio In this new episode of Ad Chatter, hosts Dan Goldgeier and David Burn discuss three new ad campaigns. Two new […]. The post Ad Chatter, Episode 9: Jacked Santa, “Cameron” Rides Again, and Beats by Dre appeared first on Adpulp.
Lemonads
NOVEMBER 17, 2020
Building and launching a successful campaign around your Affiliate Program takes a lot of hard work and creativity, but you also have to emphasize security in every step. Click spamming, domain spoofing, and other forms of digital fraud have plagued the internet almost since day one, draining a large portion of advertisers’ budgets without producing anything in return.
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illumin
NOVEMBER 16, 2020
For far too long, a gap has existed between the planning and the execution of digital advertising campaigns. Marketers plan their media in three phases: awareness, engagement, and conversion. What happens next? That plan is sent to the digital advertising team who spend dozens of hours setting up line item tactics inside an advertising […]. The post illumin is Advertising Automation appeared first on AcuityAds Inc.
More About Advertising
NOVEMBER 19, 2020
A UK Out of Home industry collaboration pooling the results from 65 campaigns between March and September 2020, reveals that advertisers who continued to invest in Out of Home benefitted from strong performance including an average +51% shift in ad recall and increase of +16% for purchase intent. Even comparing these figures to those observed.
AdPulp
NOVEMBER 17, 2020
Words have power. Alicia Keys has power. Words that are written, spoken, or sung by Ms. Keys? Even better! MasterClass’ new work from Anomaly continues to highlight the brilliant people who teach classes on the educational platform. People like Parris Goebel and St. Vincent, who know well the struggles inherent in bringing breakthrough creative work […].
Single Grain
NOVEMBER 20, 2020
8×8 is a technology company that offers VoIP (Voice over Internet Protocol) phone, video conferencing, chat, and unified communications systems. Originally founded in 1987 as a chip designer company, 8×8 has evolved over the years to become one of the most successful business communications companies. It’s no secret that communication between team members is essential to the efficacy of any business endeavor, but although 8×8’s offering is robust, it isn’t the right choice for eve
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Lemonads
NOVEMBER 15, 2020
Even the most seasoned affiliates have to add new tools to their arsenal in order to keep up with changing consumer trends and increased competition. In addition to basic platforms like trackers, ad networks, keyword research tools , and similar resources, advanced affiliates have to find additional options that help them stay ahead of the game. A virtual private network (VPN) can take your marketing activities to the next level and allow you to unlock data you couldn’t access otherwise.
More About Advertising
NOVEMBER 17, 2020
By John Reynolds Henry Daglish, the founder of Bountiful Cow, has left the independent UK media agency after four years. Daglish (left), a high profile figure in media, is rumoured to be launching another startup next year. He left the agency in the past few weeks. He has left Bountiful Cow amid what is thought.
AdPulp
NOVEMBER 19, 2020
Editor’s note: Toby Donaldson joined Adpulp.com as an Emerging Voice earlier this year. He has since fully emerged. Toby is now a contributing writer. This is his latest piece. Screaming into the void? Keep screaming. There are more advertising blogs on the internet than stars in the night sky. Surely, they can’t all be getting […]. The post Screaming Into the Void?
Single Grain
NOVEMBER 20, 2020
If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Using the best SEO agency software will make the road to client success a lot easier, but you must know which tools to use: too many and your time is wasted learning each new software, too few and your time is wasted by extensive manual labor.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
NOVEMBER 20, 2020
Here’s a nice idea from German cash and carry operator Metro and agency Serviceplan, help out the poor old hospitality industry by ordering your Christmas meal from them – and give your kitchen a break. Running globally. Will the usually deserted streets on Christmas day be enlivened by scooters whizzing around with Kentucky Fried Christmas.
More About Advertising
NOVEMBER 20, 2020
New Ogilvy CEO Andy Main, hired from Deloitte Digital, has made his first big move, bringing in Devika Bulchandani from McCann as North America CEO and global chairwoman of advertising – whatever that means. Maybe that she knows more about it than digital manager Main. Bulchandani (above) was McCann’s North America president during a good.
More About Advertising
NOVEMBER 20, 2020
The Miroma Group, owner of Fold7, which hired Jonathan Burley as chief creative officer two weeks ago, has now recruited two well-known IPG execs to its senior line up. Craig Lennon (right), international managing director of IPG Mediabrands, becomes The Miroma Group’s first global chief commercial officer. Mike Cooper, president and CEO of IPG’s outdoor.
More About Advertising
NOVEMBER 20, 2020
As if we needed reminding, Vodafone is showcasing the power of technology to keep us connected during the festive season. This ad features young boy with a broken leg who is forced to stay indoors while his sister has all the fun outside in the snow. His Christmas is saved by the gift of a.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
NOVEMBER 19, 2020
M&C Saatchi has cleared the management decks as it tries to emerge in one piece from last year’s accounting scandal – where £11.6m was “mis-stated” – with the departures of founders PLC CEO David Kershaw, chairman Jeremy Sinclair and director Bill Muirhead. Maurice Saatchi, along with non-executive directors, quit when the accounting scandal broke.
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NOVEMBER 18, 2020
Is Emily in Paris reminding us of French glamour and glitz (arguably somewhat reduced in recent yeqrs?) It can’t have done the makers of posh French accessories any harm and bag maker Longchamp is deploying it to the max in this epic from Fred & Farid LA. ‘Très Paris’ begins pre-dawn as Paris awakes and.
More About Advertising
NOVEMBER 16, 2020
To receive good news in 2020 is something to be celebrated. Even if it is a small step, it’s a short shot to counteract the ongoing face-grinding misery parade that has accompanied us through this year. But we have that news: there is promising work being done on a vaccine for Covid-19. Pfizer and BioNTech.
More About Advertising
NOVEMBER 16, 2020
)2 in the UK is entering the Christmas ad stakes for the first time – courtesy of agency VCCP – with its new cuddly robot Bubl (can you have a cuddly robot?) helping a young ‘Frozen’ fan take her first steps on the Christmas ice (be careful out there.) Except that she’s not really skating.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
NOVEMBER 16, 2020
Seems that we’re all giving this Christmas – the corporate sector anyway – and Boots is inviting donations to The Hygiene Bank (to which it’s also giving £1m, which doesn’t seem that much) along with offering a range of lower-priced gifts for hard-pressed consumers. From Ogilvy (Boots has just re-awarded its advertising to WPP.
More About Advertising
NOVEMBER 19, 2020
As a tribute to long-time MAA business partner Paul Simons who died earlier this week we’ll be publishing a selection of his pieces over the years. This one was recalled by MullenLowe’s Laurence Green. In business it’s often difficult to see the wood for the trees.
More About Advertising
NOVEMBER 18, 2020
Harvey Nichols was once known for its brilliant Christmas ad campaigns through adam&eveDDB, but the upmarket retailer has not done one of those for a while. This “Bah Humbug” window display sends out a strong message though, and speaks for all of us by sticking two fingers up at 2020, a year when the store.
More About Advertising
NOVEMBER 14, 2020
Lidl makes fun of tear-jerking festive ads that “make you feel sad” using “emotional gravy” and instead offers us a “Christmas you can believe in.” As a fork stabs into a roasted carrot resembling Aldi’s Kevin, the song goes, “We don’t need cutesy characters when our carrots taste this good.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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