Ad Espresso
OCTOBER 10, 2019
A well-thought-out social media strategy is one of the best tools you have for helping your brand rise above the fray. But in today’s crowded social media landscape, competition can be brutal. Everyone is not only fighting for engagement—they’re spending more to get it. And with social media costs projected to increase 73% over the Read More.
More About Advertising
OCTOBER 7, 2019
Sir Martin Sorrell may own 1.4 per cent of WPP (the biggest individual shareholder as he reminds us below) but he thinks the marcoms giant is no longer “fit for purpose” and the best way to get his money back is by breaking up the company (we’re paraphrasing here.) WPP’s GroupM gaggle of media agencies.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Single Grain
OCTOBER 7, 2019
As a business owner, particularly of a startup, you are very busy growing your business. You probably have barely enough time to finish each day’s tasks, so taking the time to learn new growth tactics or improving your marketing skills can seem completely impossible.
InMobi
OCTOBER 11, 2019
Why have legacy brands been hesitant to invest in any advertising and marketing on mobile devices? Largely, it was because they didn’t have a way to really measure and quantify the impact of mobile on the path to purchase. How could they be sure that someone who walked into a physical store was in fact influenced by seeing an ad on their mobile?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Admixer
OCTOBER 8, 2019
Increasing volumes and popularity of DOOH (Digital Out Of Home) is a steady trend of the recent years, especially in the US and Europe. Advertisers allocate bigger and bigger budgets for this media channel. The latest research indicates a significant growth of the DOOH market across the globe, according to the DAN report. Surveys by […]. The post DOOH Advertising Reinforced by Programmatic: What’s the Power?
More About Advertising
OCTOBER 8, 2019
Much speculation about Disney’s $1bn media review – set to be concluded imminently – particular the somewhat onerous terms and conditions said to be attached to it. Most controversially – and Disney hasn’t confirmed any of this – is the reported requirement for the winning media agency to spend more of its other clients’ money.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
OCTOBER 7, 2019
Mobile Apps are Critical for Understanding, Identifying, Engaging and Acquiring Today’s Consumers As I’ve already mentioned, today’s consumers are mobile first and mobile centric — and they use apps very differently (and much more frequently) than they use mobile web browsers. But what does this mean for marketers? How can today’s marketers use this knowledge to further their goals?
illumin
OCTOBER 7, 2019
We love this week's chart because it features 4 brand new videos!! Most importantly, there are robots. and has anyone not seen that Boston Dynamics video yet because if you haven't, prepare to be blown away! Our other favorite is the Luis Vuitton content series launch, since they obviously got the point with a 60-second video spot that is dominating this week's chart and we bet it'll be there for at least a few more weeks.
More About Advertising
OCTOBER 8, 2019
Spark44 is the agency 50 per cent owned by Jaguar Land Rover (JLR) which handles most of JLR’s work (you won’t be surprised to hear.) Some of it good, some somewhat last year, or decade, like the star-studded ads for Jag saloons. It has some other clients too though, including Tetley tea, once famous for.
AdPulp
OCTOBER 9, 2019
Assault weapons are for soldiers. This is not another decision being handed down by a hapless and corrupt government. And it’s not a debate. It’s action being taken by conscious CEOs like Ed Stack of Dick’s Sporting Goods. According to the local CBS station in Pittsburgh, it was just after the Sandy Hook attack that […]. The post Dick’s Sporting Goods Destroyed Its Inventory of AR-15s appeared first on Adpulp.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
All About Advertising Law
OCTOBER 8, 2019
The Federal Trade Commission held a workshop yesterday in Washington, D.C., to discuss possible updates to the COPPA Rule, which implements the Children’s Online Privacy Protection Act (“COPPA”). COPPA was originally enacted in 1998 and regulates the way entities collect data and personal information online from children under the age of 13.
illumin
OCTOBER 10, 2019
Welcome back to our “Accessing Culture Beyond Ethnicity” blog series as we break down how we decipher culture through technology. For our last post on this series, we tackle the final element that we use to decode a consumer’s culture: Affinity. The post Accessing Culture Beyond Ethnicity: Affinity appeared first on AcuityAds Inc.
More About Advertising
OCTOBER 7, 2019
Brad Pitt’s career is going through an upswing (it’s never been down that far) so it’s clever of French online bank Boursorama and agency Buzzman to sign him up. Not that he says very much, nothing at all actually but maybe A-listers have to be careful in case what they’re promoting goes pear-shaped. Hardly likely.
AdPulp
OCTOBER 8, 2019
According to Foreign Policy, “an American business with a global footprint, one that prides itself on supporting freedom of speech in America, recently became an arm of Chinese censorship.” Daryl Morey, the general manager of the Houston Rockets, tweeted his way into a shitstorm—by supporting democracy. Morey has since deleted the Tweet proclaiming to “stand […].
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
All About Advertising Law
OCTOBER 7, 2019
Lettuce Turnip the Beet : When puns are “functional” In LTTB LLC v. Redbubble, Inc. , plaintiff LTTB, an online apparel company, contended its success was “largely due to public fascination with its Lettuce Turnip the Beet trademark,” and alleged that defendant Redbubble’s sale of products featuring the phrase “Lettuce Turnip the Beet” infringed its mark, 18-cv-00509-RS.
Single Grain
OCTOBER 7, 2019
As a business owner, particularly of a startup, you are very busy growing your business. You probably have barely enough time to finish each day's tasks, so taking the time to learn new growth tactics or improving your marketing skills can seem completely impossible. That is why podcasts are such an awesome way of learning: You can listen to a podcast when you are commuting, exercising or even at your desk while doing mundane tasks, all while absorbing a wealth of information to help you run and
More About Advertising
OCTOBER 11, 2019
LNER, Britain’s troubled East Coast rail service up from London to points north and currently run by the Government, has appointed M&C Saatchi and Merkle to handle its ad campaigns/marketing services in a Creative Brief review. LNER commercial director Suzanne Donnelly says: “LNER is one of the newest brands in the industry and we have.
AdPulp
OCTOBER 10, 2019
A chain of high-end boutique hotels with locations in Portland, Seattle, Palm Springs, New Orleans, Boston, and other American cities is facing increased consumer scrutiny for one reason and one reason only. “Anyone who cares about America should not do any business or stay at any of Gordon Sondland’s hotels,” U.S. Representative Earl Blumenauer said. […].
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
OCTOBER 8, 2019
There’s a new kid on the data-driven block, Interpublic’s Kinesso, a “precision targeting and optimisation” outfit driven by IPG’s Acxion, the data business it bought last year for $2.2bn. This will include Cadreon IPG’s addressable media business. Kinesso’s CEO is Arun Kumar who’s also IPG’s chief data and technology officer.
More About Advertising
OCTOBER 7, 2019
Sir Martin Sorrell isn’t just a critic (see yesterday) but a doer too. Now his new S4Capital has “merged” Firewood, claimed to be Silicon Valley’s largest digital agency with MediaMonks, the foundation of the S4 empire. Firewood, reported to have cost $150m, ticks lots of boxes. Founded by Juan and Zanya Zambrano (below) in 2010.
More About Advertising
OCTOBER 9, 2019
As some of you may know, I have been in the ad biz since before Genghis Khan invented the USP. So, I’ve seen a lot of changes, some good, many not so good. Back in my Mad Man days we created ads using typewriters, carbon paper, layout pads and Magic Markers. But mostly it came.
More About Advertising
OCTOBER 10, 2019
Engine and VCCP were awarded the top prizes in digital pioneer Ocean Outdoor’s tenth annual digital creative competition, with campaigns for the Royal Navy and Amnesty International UK. Engine won the top brand prize with Sniper, an interactive recruitment campaign for the Royal Navy which uses Ocean’s LookOut interactive technology to challenge players to pinpoint.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
OCTOBER 9, 2019
Sandra Oh of Killing Eve fame (she’s the hunted who becomes the hunter) is a Canadian so here she is “travelling like a Canadian” for Air Canada, which seems to mean being polite, helpful and eager to embrace other people’s culture. Not air travel as you’re likely to know it. They’ve become a genre on.
More About Advertising
OCTOBER 9, 2019
Something called the London International Awards seems to have landed itself in hot water at an event for young creatives in Las Vegas (no, me neither but it’s warmer than London) by inviting defenestrated Droga5 CCO Ted Royer to speak. Royer (below) was fired on what seem to be MeToo grounds following a supposedly independent.
More About Advertising
OCTOBER 9, 2019
We all know you either love or hate Marmite but now the venerable brand is trying to turn haters into lovers via hypnosis – is this legal? You have to sign up for the “full experience” it says here. And there’s a consumer film too. Marmite marketing manager Rachel Chambers says: “The taste of Marmite.
More About Advertising
OCTOBER 8, 2019
It’s the Japanese Grand Prix in Suzuka this weekend and Japan’s own Honda, whose engines have enjoyed a modest degree of success this year with Red Bull, is celebrating its long association with the sport with a new ad from Digitas. Plus a new strapline: ‘The finish line is never the end,’ which is quite.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
OCTOBER 7, 2019
Bet you didn’t know BMW used to make what were known (I think) as “bubble cars,” but they did. And these uncharacteristic vehicles (compared to BMWs these days) were pressed into service to bring people across the Berlin Wall, it seems, back in 1964. A singularly sweaty business. A car ad with an idea, which.
More About Advertising
OCTOBER 10, 2019
Publicis Groupe’s third quarter 2019 results are a stinker – by the way these things are usually measured. Organic growth fell by 2.7 per cent in Q3, way below expectations and Publicis is forecasting -2.5 per cent for the year. Which might cheer WPP’s Mark Read up a bit. Analysts of the sector concentrate on.
More About Advertising
OCTOBER 9, 2019
Agency Above+Beyond made a punchy debut for Subway with an ad around a somewhat implausible ram raid, which we didn’t like very much. But it’s coming out punching again, taking on Napoli, the home of the pizza, with an offer featuring BBQ chicken among other delights. The natives don’t like it, of course. Well they.
More About Advertising
OCTOBER 9, 2019
Facebook is running a nice ‘Privacy is Personal’ campaign by Possible, good because it’s clear, understated and human. Privacy issues continue to dog Facebook – and rivals like Twitter and Google – and will no doubt continue to do so despite any goodwill engendered by such advertising, but that’s life in social media/tech.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
129 
Let's personalize your content