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MARCH 17, 2021

2021 may well see the mergers and acquisitions market take off in what used to be adland after a quiet 2020 (for obvious reasons.) But it doesn’t seem to be creative agencies or media independents being snapped up, rather digital agencies which have so far remained under most people’s radar – apart from the private. The post 2021 set to be big M&A year - will new-style creative agencies be back on the menu?

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AdPulp

MARCH 15, 2021

John January came up in the agency business as a copywriter. Today, John is the Co-CEO of Signal Theory, one of the biggest and best advertising agencies in Kansas City. In this new episode of Ad Chatter—the podcast from the makers of Adpulp.com—Dan Goldgeier and I ask John about his journey. Listen in to hear […]. The post New Ad Chatter Episode with Special Guest, John January, Co-CEO of Signal Theory appeared first on Adpulp.

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Gods of Advertising

MARCH 19, 2021

Distracted that hot summer, you’d done the minimum to prepare for college in the fall. At the last minute you ended up accepting the lone invitation you’d been lucky enough to receive: from a miniscule liberal arts school in Mt. Vernon, Iowa. It had fewer students than your apartment had tenants. Sure, why not? Arrived at Cornell you firmly believed it was the real you who showed up: the intellectual poet, able to drink and f**k all night and write about it the next day.

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illumin

MARCH 19, 2021

Since live sports took a hiatus in 2020, advertisers should be thrilled for the return of NCAA’s month-long basketball tournament, March Madness. As you may have guessed, March Madness was canceled in 2020 due to the pandemic but fans are eagerly awaiting the chance to tune in to this year’s broadcast. In addition, media rights […]. The post March Madness powers triumphant return of advertisers and live events appeared first on AcuityAds Inc.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

More About Advertising

MARCH 15, 2021

There’s a something or other day about every day of the year now – which helps to keep the somewhat creaky edifice of advertising, not to mention PR, afloat – but World Down Syndrome Day on March 21 is a better cause than most. Charity CoorDown has teamed with veteran troubadour Sting, New York agency. The post Sting hymns Down syndrome employees in 'The Hiring Chain' first appeared on More About Advertising.

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AdPulp

MARCH 17, 2021

Live events like concerts and trade shows do not translate well to online formats, a factor that has devastated many businesses in the sector since COVID-19 began to ravage and kill people last March. Cannes Is Not Exactly Roaring Like Lion Cannes Lions’ London-based parent company Ascential issued its full-year 2020 financials this week, noting […].

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InMobi

MARCH 17, 2021

We are thrilled to announce that InMobi’s integration with ironSource's in-app bidding solution is now available for all publishers. Publishers can now access InMobi’s premium demand from the world’s top advertisers via this latest integration. This partnership comes at a time when in-app bidding is gaining unprecedented traction in the industry, especially among mobile gaming publishers.

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More About Advertising

MARCH 17, 2021

MSQ has had a busy time in the pandemic and now the marketing group has bought another well-known name, digital and customer engagement agency MBA. MBA will merge with MSQ’s Stack to create a £6m business, MBAstack. MBA founder Stephen Maher will be chairman and CEO. As Maher Bird Associates the agency was backed by. The post Now MSQ adds customer engagement agency MBA first appeared on More About Advertising.

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AdPulp

MARCH 13, 2021

Brand Marketing in the digital age has been an awkward paradox: you must win the trust and preference of consumers but activate behind a curtain of third-party cookies. To make matters worse, accountability has become lopsided. Brand teams are accountable for preference, consideration, trial, household penetration, customer loyalty, and sales lift (to name a few). […].

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Admixer

MARCH 18, 2021

Perhaps you started your publishing journey as a blogging enthusiast or developed a website for your company, club, or organization. Then, you noticed that your site started to generate considerable traffic and began to wonder how you can monetize it. You are thinking in the right direction. If your website has attracted a large enough […]. The post How to Sell Advertising Space in 2021.

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Advertising

InMobi

MARCH 15, 2021

While many marketers are beginning to understand and appreciate supply path optimization (SPO) in the browser world, what does SPO mean for the brands and agencies that advertise in mobile apps? While the core principles of SPO remain the same throughout the overall programmatic advertising ecosystem, implementation looks different in app than it does on laptops/desktops or even in mobile web environments.

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More About Advertising

MARCH 16, 2021

Dentsu International merged Vizeum into digital media agency iProspect last year and now it’s produced what (it hopes is) a spanking new identity, describing itself as a “game changing digital-first end to end media agency.” Which, obviously, is just what the world needs. It goes on to say it will be the first media agency. The post Can Dentsu's iProspect rewrite media agency rulebook?

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Spoton Digital Media

MARCH 15, 2021

Social media is an easy marketing effort for B2B brands to underestimate and overlook. While most brands know they need social media added to their marketing mix, they don’t always understand how useful it can be with the right strategy. Nor do they properly estimate the commitment it takes. They periodically post with no consistency, planning or proper reporting -- and wonder why they aren’t seeing results.

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Admixer

MARCH 17, 2021

Web publishing is an industry in transition, yet to grapple with the rise of web traffic, third-party cookie phase-out, and new marketing priorities. To survive, publishers need to strengthen their programmatic expertise and enhance data capabilities. Irina Overko, CMO at Admixer Advertising Ukraine, reviewed the main challenges the industry is facing and gave actionable advice. […].

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Smarty Ads

MARCH 15, 2021

This September SmartyAds has officially announced that one of its most cherished products - SmartHub becomes a separate company - an independent brand will define its own market positioning and create a development roadmap from now on. As known, previously SmartHub was purchased by the software development company Deox.

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More About Advertising

MARCH 15, 2021

It was sad on Saturday, to hear about the passing of legendary motor racing commentator Murray Walker at the age of 97. A number of racing drivers referred to his early career in advertising and I thought I should share my experience of working with him in the creative world during the mid-60’s. Joining Masius, The post John Ayling: Murray Walker, Trill budgie food and me first appeared on More About Advertising.

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Single Grain

MARCH 16, 2021

Grasshopper is a business phone service that’s designed with small companies in mind. Unlike many of its competitors, which depend on business phone hardware, Grasshopper doesn’t require hardware at all. Instead, it runs entirely on mobile phones and desktops, understanding that small business owners aren’t always sitting at a desk. . With Grasshopper, you can get a separate business phone number to ensure a professional appearance.

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Admixer

MARCH 15, 2021

Once Chrome and other browsers cease the support of 3rd-party cookies in 2022, 99% of open web users will become undetectable. Publishers may lose up to 70% of their revenue, while advertisers will be left without audience targeting, which will force them to reallocate advertising budgets to large platforms that collect 1st-party user data. To […].

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Lemonads

MARCH 15, 2021

While the term marketing was officially introduced just over 100 years ago, the practice of promoting products and services in order to get more customers has been around for centuries. Today, companies that want to promote their products can take advantage of many different channels to bring in more business. And, when analyzed objectively, there’s no doubt that affiliate marketing is among the top approaches.

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More About Advertising

MARCH 18, 2021

It’s the BBC’s charity fundraiser Red Nose Day tonight and Leo Burnett has been selected to carry the torch into 2022, building on the event’s “Funny is Power” platform. Comic Relief head of marketing and media Jo Cullen says: “The last year has been a challenging one for many of us and the work we. The post Leo Burnett wins Comic Relief 2022 Red Nose Day first appeared on More About Advertising.

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More About Advertising

MARCH 19, 2021

New Ogilvy CEO Andy Main’s team have landed a pretty big one: global lead agency for Swedish vodka brand Absolut. Absolut, now majoring on sustainability, is known for its advertising, latterly much of it through BBH, working at various times with the likes of Jean-Paul Gaultier, Andy Warhol, Tom Ford, Keith Haring, Stella McCartney and. The post WPP's Ogilvy wins global Absolut business first appeared on More About Advertising.

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More About Advertising

MARCH 19, 2021

The Croc ECD Nick Watmough has successfully led campaigns for brands including Ford, Sony Mobile, Lucozade and many more. He has also held senior positions at agencies Ogilvy, Digitas and Publicis Sapient and worked at Sky Creative. Desert Island Ads For most people, one of the few (if any) benefits of being isolated on a. The post The Croc's Nick Watmough picks his Desert Island Ads first appeared on More About Advertising.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

More About Advertising

MARCH 18, 2021

Assuming we ever get rid of lockdowns (not a racing certainty) one of the enduring consequences will be thousands of newly-acquired pampered pets. My neighbourhood is awash with cockapoo puppies having to share lamp posts (dognappers please don’t read this.) Cats are maybe missing out but Mars petfood brand Sheba is doing its bit for. The post AMV gives new Sheba campaign the gourmet treatment first appeared on More About Advertising.

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More About Advertising

MARCH 18, 2021

You take on Apple at your peril but Intel, about to lose its position as supplier of Mac processors, has entered the lists with a campaign featuring actor Justin Long, who appeared batting for Apple in its famous ‘I’m a Mac’ campaign from TBWA all those years ago. But this time he’s changed sides. Here’s. The post Intel mixes it with Apple with 'I'm a Mac' actor Justin Long first appeared on More About Advertising.

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More About Advertising

MARCH 17, 2021

Business seems to be booming in China – a touch ironic given the state the rest of the world finds itself in – and fancy commercials with it. Chinese mobile operator OnePlus has teamed with the legendary Hasselblad, which will surely attract some people whose phones are really cameras. Mother Shanghhai is on the case. The post Mother's excursion into China begins to pay off with OnePlus first appeared on More About Advertising.

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More About Advertising

MARCH 16, 2021

The commercial world has always had winners and losers but the divide between the haves and the have nots is surely wider than ever – with the FAANGs (Facebook, Apple, Amazon, Netflix and Google) firmly in the driving seat. It’s true in the world of advertising too in that only a relatively few companies still. The post Apple's 'Jump' from TBWA shows power of a giant brand first appeared on More About Advertising.

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

MARCH 16, 2021

Will we be trekking down to the south of France in June for Cannes? If those silly Europeans don’t stop rubbishing the AstraZeneca Covid vaccine, doubt it. Relations ‘twixt the Brits and French seem to have deteriorated somewhat post-Brexit – no great surprise, we haven’t really got on since the Hundred Years War – and.

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More About Advertising

MARCH 16, 2021

South Asian comedians seem to be taking over Britsh ads deploying humour and People Just Do Nothing’s Asim Chaudhry may (or may not) be Pepsico and new agency VCCP’s Walkers replacement for long-serving Gary Lineker. “When life gives you potatoes, make crisps.” You get the idea, product brings a smile to your face whatever the.

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More About Advertising

MARCH 15, 2021

This is timely from Nike and Wieden+Kennedy London – although they’ll wish it wasn’t – with protests around the world against sexual violence towards women, in particular in the UK following the distressing murder of Sarah Everard. Nike’s new film, to launch its dedicated maternity collection Nike (M), hymns female strength in what it calls.

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More About Advertising

MARCH 17, 2021

A big part of advertising is getting your name noticed among the barrage of noise that consumers are hit with on a daily basis. It’s widely reported within the industry that each of us sees around 4,000 to 10,000 ads, promotions, and brand communications each day. With so much going on, it can be hard. The post The times brands linked up with unlikely partners first appeared on More About Advertising.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.