More About Advertising
NOVEMBER 11, 2020
There goes another one. WPP was built on the back of four big agency acquisitions: JWT, Ogilvy, Y&R and Grey. Now Ogilvy is the only one left standing alone as Grey, which has had a torrid time recently, especially in the UK, is to be merged into Ajaz Ahmed’s digital network AKQA. JWT is now.
AdPulp
NOVEMBER 11, 2020
From virtual to real—it’s the direction we need now, and the direction taken by Absolut in this new global campaign from BBH Singapore. The campaign’s centerpiece, a two-minute film, features Tessa Thompson, American actress; MNEK, British musician; Ricki Ortiz, online gaming star; and Jolin Tsai, Taiwanese singer. The film was brought to life by the […].
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Spoton Digital Media
NOVEMBER 13, 2020
Marketing isn’t black and white. There isn’t one strategy that works for every brand, nor is there one plan that produces the exact same results for every industry. Marketing is an uncertain science that requires testing, review, and optimization to improve its effectiveness -- which is why marketing analytics are so important to review, interpret and use to make adjustments to your strategy, messaging, and tactics.
Lemonads
NOVEMBER 11, 2020
Our Unbounce Review is a tailor-made article to deliver the best information you could ever find to truly understand if they’re the right landing page builder for your online marketing and campaigns’ promotion! When it comes to promoting yourself in such a crowded place, you must know how to promote your business efficiently to stand up through competition and by having a professional landing page, it can assure you in achieving the main goals you’re setting!
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
NOVEMBER 11, 2020
You never know what you’re going to get from Absolut but the global vodka brand is good at sidestepping the restrictions on booze advertising, assisted in no small measure by BBH Singapore. Now it’s looking forward to a Covid-stricken world returning to normality with a new brand Platform (another of those) ‘It’s In Our Spirit.
AdPulp
NOVEMBER 10, 2020
When was the last time that you spent time with your closest colleagues in person? For many of us, the answer is last March. For me personally, I work most closely with two people in Omaha, a.k.a. “Joemaha.” I have not seen either of them in person in three or four years, which is a […]. The post Remote Workers Are Holdin’ It Together, In Advertising and Elsewhere appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
NOVEMBER 9, 2020
With festive cheer ringing bells with the consumers across the world, how are Malaysians going to spend this festive season? With celebrations going digital, what are the consumer shopping patterns like? Learn how people will celebrate and shop this New Year with a survey conducted on InMobi Pulse and a report that brings interesting insights on consumer behavior, the changing trends, “Gearing up for a Festive Season in Malaysia” Key Findings from the Report With 22.7 million
More About Advertising
NOVEMBER 10, 2020
Christmas ads do rather beat you into submission – especially in the UK this year when they mostly seem to feature impromptu feelgood concerts and other performances. Penetrating the gloom of isolation, obviously, but somewhat samey. Australia seems to have mostly mastered the pandemic and, of course, it’s coming into summer there. Aldi Oz is.
AdPulp
NOVEMBER 13, 2020
The sky isn’t falling, but brand value in the ad agency sector is plummeting fast. Here’s the latest news on this front from Japan. Dentsu will be restructuring its operations into four operating pillars after deciding to consolidate its brand agencies into six global brands. The new plans will come into effect in February 2021. […].
Lemonads
NOVEMBER 8, 2020
For decades, marketers have been working relentlessly to get the ad placements that give clients the best results through a process called media buying. Even though digital marketing is completely different from traditional advertising, purchasing and selling the best ad spots remains one of the goals for success. With this in mind, marketing professionals can now choose from a variety of methods to help them find the best spots, including real-time bidding (RTB) and direct programmatic advertis
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Single Grain
NOVEMBER 10, 2020
Pop quiz: Which is more important, the in-store customer experience or your digital marketing efforts? In other words: Online or offline? This is actually a trick question. ???? Both online and offline are essential. Many businesses struggle more than they need to because they’re focusing almost exclusively on one or the other when they’d benefit from a much more integrated approach.
More About Advertising
NOVEMBER 13, 2020
By Shazia Ginai With the possibility of big family gatherings being off limits this December, brands have already started dropping their Christmas adverts like snowflakes to spread some festive spirits and mood to locked down Britain. However this context comes with its own constraints. Given the ongoing restrictions around the UK, marketers cannot risk showing.
AdPulp
NOVEMBER 9, 2020
Gender discrimination is rampant throughout society. In sports, it’s as painful as it is elsewhere, despite the fact the women discriminated against are elite athletes. Female athletes are banned from participating in official sports competitions because they have above-average natural testosterone levels. This has prematurely ended the career of dozens of athletes and threatens the […].
Lemonads
NOVEMBER 12, 2020
If you count all devices, affiliate marketers can work with dozens of different ad formats and every single one has a unique set of benefits. With that in mind, pop-unders are among the oldest and most iconic types of ads used in affiliate marketing. And, even though some marketers have stopped launching pop-under ad campaigns, the truth is that this format can still deliver spectacular results.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
NOVEMBER 10, 2020
Digital advertisers are always worried about ad fraud in their campaigns. The good news is that the programmatic mobile in-app advertising space has recently made great strides in the fight against ad fraud. However, the not so good news is that some of these advances in combatting ad fraud may be stopped in their tracks once the changes to the way identity is managed in iOS 14 gets implemented by Apple sometime in 2021.
More About Advertising
NOVEMBER 10, 2020
Cephas Williams, founder of the Black British Network, has launched an inspirational campaign, which features on Out of Home (OOH) digital screens throughout November and December, publicising his moving Letter to his son Zion written in the wake of the killing of George Floyd. The move is currently supported by 12 UK industry leaders including.
AdPulp
NOVEMBER 8, 2020
“I tell my clients, if you’re not on Amazon, your product isn’t really online.” — Jason R. Boyce If you’re in charge of a brand, or simply the advertising for a brand, there’s no getting around the need to interact with Amazon on some level. Amazon is far-reaching and opaque. Yet by working it properly, […]. The post The Amazon Jungle Shows You How To Maneuver Through The World’s Biggest Marketplace appeared first on Adpulp.
Lemonads
NOVEMBER 8, 2020
As you probably know already, there are now dozens of different social media networks that allow us to post, share, tweet, filter, connect, unfriend, and snap to our heart’s content. As a professional affiliate , your job is to help brands form meaningful connections with their audiences. And, social networks are invaluable tools that you create stronger relationships with users, thus resulting in better conversion metrics.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Single Grain
NOVEMBER 12, 2020
SEO is still a viable channel for startups heading into 2021. However, make no mistake – it’s getting more difficult. In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. But here’s the problem: Modern search engines and their algorithms have become vastly more sophisticated, and therefore the SEO techniques that used to work many years ago no longer work today.
More About Advertising
NOVEMBER 12, 2020
Here it is, the eagerly-awaited Christmas ad by adam&eveDDB for John Lewis and sister operation Waitrose. Every year we wonder if A&E is going to drop the ball as the annual campaign has become the event advertising of the year in the UK and other places too. The world is different this year, of course.
AdPulp
NOVEMBER 8, 2020
Our neighbors down the street here in Austin already have their holiday lights blazing in full glory each evening. They are violating the “Not before Thanksgiving” rule, but there are worse violations. People all over the nation are also preparing for the holidays inside their homes. According to Shutterfly’s latest commercial, many are preparing to […].
More About Advertising
NOVEMBER 11, 2020
GroupM has been sliced up into five different “squads” in the UK in an effort to simplify its offering to clients and improve its partnership with the rest of WPP. The new divisions will be: customer engagement and growth; products and services; transformation and integration; finance and business operations; media investment management. All five brands.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
NOVEMBER 11, 2020
In the UK we need more doctors and nurses – we seem to be good at building more emergency Nightingale hospitals but not at staffing them – so agency MullenLowe is back in the saddle for the nation’s health service on a recruitment drive. The latest in a series of un-preachy, relevant ads that, unlike.
More About Advertising
NOVEMBER 9, 2020
There’s usually an animated tear-jerker or three around at Christmas and if anyone can pull it off it’s Disney, here doing its bit for oldies (who’ve been having a tough time recently in Covid, but so have young people too.) As ever, there’s Mickey Mouse to life the spirits. Nicely done of course and you.
More About Advertising
NOVEMBER 9, 2020
It’s the time of year for feelgood stuff – woke-washing maybe – from all kinds of suspects. Wouldn’t it be nice to see something that brings real problems to the fore and makes you think, re-examine attitudes maybe.
More About Advertising
NOVEMBER 13, 2020
Sainsbury’s has latched on to a very basic Christmas truth, that food is central to the season. Conveniently for Sainsbury’s, it’s also a truth that isn’t going to be too badly affected by Covid – if you can’t get together with all your loved ones, you can at least eat and drink your way through.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
NOVEMBER 13, 2020
Not that there’s anything wrong with it but this was the first from agency adam&eve (before it became adam&eveDDB) back in 2009. Doubt that either agency or client expected the annual campaign to be such a big thing. But this one, it seems, drove John Lewis sales up in the Christmas period by nearly 13%.
More About Advertising
NOVEMBER 12, 2020
Christmas ads this year look set to be a battle of the animators (hardly surprising in a lockdown) and music. McDonald’s’ Christmas effort from Leo Burnett, with some smart animation from Passion Pictures and post production from Framestore, leans heavily on Becky Hill’s cover of Alphaville’s ‘Forever Young’ (which gives the great Mr Dylan a.
More About Advertising
NOVEMBER 12, 2020
Do agencies give each other prezzies at this time of year? We hacks used to get a few, including the odd vinous bottle although that, alas, seems off the menu in these woke times. US agency (now called) by The Network sent to a cake to The&Partnership following a legal letter complaining about its first.
More About Advertising
NOVEMBER 12, 2020
So is WPP’s decision to merge Grey, one of its big creative agencies bought for $1.52bn back in 2004, a big deal? Or, as Ad Age put it in one of its inimitable headlines, just a case of: “WPP retires legacy Grey brand, merging it with AKQA.” Here’s what the principals say: AKQA Group CEO.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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