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NOVEMBER 4, 2016
By James Whyms and Luke Power at Ciesco WPP, the world’s largest marketing group, reported revenue growth of 23.4% to £3.6bn ($4.7bn) for the third quarter of 2016 as it benefitted largely from the weakening pound. The underlying like-for-like, or organic, revenue growth was 3.2%. Net sales, the most meaningful and accurate reflection of WPP’s.
Gods of Advertising
NOVEMBER 1, 2016
“Let’s play two.” -Mr. Cub, Ernie Banks. I grew up in the shadow of Wrigley Field, which, though now hard to believe, was a sketchy neighborhood at the time. It was really only safe during Cub’s games. But on those days it seemed the sun always shone. If you weren’t at the game you could hear it blaring on “Chicago’s own” WGN, from literally every open window and door.
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Advertising to Baby Boomers
NOVEMBER 4, 2016
Good evening, Mr. and Mrs. Marketing from continent to continent and satellite to server and all the ships at sea. Let's go to press … Hungry? Senior Nutrition Fellow Ruth Kava sez to Food Purveyors: Ignore Baby-Boomers at Your Peril … “How amazing. How astonishing. How pathetic.” That’d be Dick Stroud wondering about Marketers discovering the importance of the 50-plus once again and again and again … Advertising campaign gone wrong : The idea of people over fifty driving their cars is so appall
All About Advertising Law
NOVEMBER 3, 2016
It has been almost a decade since a water-drinking contest held by an Entercom’s Sacramento radio station resulted in the death of a contestant, but the Federal Communications Commission (FCC) has a long memory. Last week, the FCC issued a Hearing Designation Order (it can be found here ) to determine whether the license held by Entercom – one of the largest station owners in the country – should not be renewed based on new information about the “Hold Your Wee for a Wii” contest.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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NOVEMBER 4, 2016
London-based international fashion house Karen Millen has appointed content and digital agency AllTogetherNow to handle its social, content, media and paid social media placement account after a pitch. AllTogetherNow, part of The&Partnership, has been tasked with with rethinking how the fashion brand approaches its social activity to increase brand affinity with its target audience of.
Gods of Advertising
OCTOBER 29, 2016
The paradoxical Chicago Cubs. The brand succeeds even when team doesn’t. Can “sucking” be a brand virtue? The notion seems counter-intuitive but I wonder if in some cases sucking might actually benefit a brand. I should define sucking. For the purpose of this discussion, I mean the act not being good. For example, I suck at golf. I can’t even hit a ball off the tee.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
NOVEMBER 3, 2016
I would nominate three campaigns from probably the three largest advertisers in the world. The industry should be looking up to them, not down to award winning work for dog shelters and glue companies. Wieden’s P&G Olympic mum’s spot is well worn territory – but a truly global effort that pulls the heart strings The.
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NOVEMBER 2, 2016
We’re asking the great and good of adland to choose their best ads of 2016. The deal is you can pick one of your own if you choose three (the max). First off is Matt Charlton, CEO of Brothers and Sisters. I’ve chosen three films which are all long format, and absolutely beautiful to look.
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NOVEMBER 4, 2016
Anomaly won Diageo’s Gordon’s Gin account from BBH a while back and the avowed contrarians have produced a new “brand platform” – “Shall We.” – which, miracle of miracles, celebrates the joy of drinking. Which you see hardly any of in booze advertising these days, as we’re all supposed to be counting units in a.
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NOVEMBER 2, 2016
Another week done and dusted, another huge sack of shredded paper heading off to the recycling bin, Snapfax fans. Once again, we’ve been satisfying the voracious appetite of our fax machine fed from the internet, which is in turn attached to a somewhat savage shredder, to uncover this week’s favourite shreds across our fine country.
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OCTOBER 31, 2016
Addressing the nation on the wireless this morning (he doesn’t really require an interviewer) WPP CEO Sir Martin Sorrell (below) had to try to sound downbeat about the UK’s Brexit vote even as the fall in the value of the GBP (about 18 per cent currently) sent WPP’s earnings into the stratosphere; third quarter 2016.
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NOVEMBER 4, 2016
Thursday 3rd November 2016: HMD Global, the company founded in May 2016 to create a new generation of Android-powered Nokia smartphones, feature phones and tablets, has appointed Mother as its lead global agency. The appointment follows a global pitch. HMD Global CMO Pekka Rantala says: “Nokia is a truly iconic, globally recognised and trusted brand.
More About Advertising
NOVEMBER 1, 2016
Martin Sorrell (as he then was) built WPP into a £22bn advertising behemoth by buying big agency brands (JWT then Ogilvy then Y&R then Grey) in the days when they planned and bought media as well. Now they don’t the focus of the company has shifted considerably with its GroupM media trading operation (acting for.
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NOVEMBER 4, 2016
Not sure if these are the ‘best’ of the year, but the three that come to mind as grabbing my attention and holding it are: Virgin Media – Be the Fastest Hostelworld – In Da Hostel And the Tate press ad about Francis Bacon. Each of these got its point across in an entertaining, thought-provoking.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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NOVEMBER 2, 2016
What is it about Vodafone and advertising? They’ve had lots of capable marketers over the years and used a number of decent agencies, BBH at one point and now Grey which has taken over the business from WPP sibling RKCR/Y&R. But the company seems incapable of telling us anything interesting. Maybe it’s got nothing much.
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OCTOBER 31, 2016
On this week’s #MediaSnack Tom and David look at new research suggesting that half of US advertisers are not engaging with their media agency over the findings of the ANA’s Media Transparency report. Nearly five months since the report was published, consultants are still finding advertisers who have yet speak to their agency about its.
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NOVEMBER 1, 2016
R&R Ice Cream, based in north Yorkshire, is Europe’s biggest ice cream maker and second in the world after Unilever – bet you didn’t know that. Next year it celebrates 50 years of the rather antique-sounding Fab ice lolly and it’s appointed independent UK agency Isobel to handle a £1m campaign to celebrate. Isobel already.
More About Advertising
OCTOBER 31, 2016
Richard Neish is managing director of pioneering London digital agency Dare, now owned by Oliver Group. He began his career at Tribal DDB before moving to another DDB agency Red Urban. He joined Dare in 2009, becoming managing partner, before being promoted to managing director earlier this year. Desert Island Ads Health Education.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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OCTOBER 31, 2016
We suggested that Wieden+Kennedy’s ‘Bud Light Party’ campaign for AB InBev with Amy Schumer and Seth Rogen was a high wire act and so it’s proved: agency (and client) have just fallen off it. Here’s the Super Bowl launch ad. Now the campaign has been pulled with Bud Light apparently losing 0.65 per cent market.
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NOVEMBER 4, 2016
On #MediaSnack this week Tom and David discuss low morale at agencies, both creative and media. They highlight the fact a recent survey of US agency workers by Campaign are suffering from declining morale.
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NOVEMBER 1, 2016
It’s that time of year again and we’ll be doing our best to bring you the best ads (and the worst, of course) this Christmas – until exhaustion sets in. Which may be sooner than you think. First up is Burberry with what it calls a “cinematic trailer” celebrating the brand’s 160th birthday. This stars.
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NOVEMBER 2, 2016
JWT chief communications officer Erin Johnson, who’s suing JWT over former global CEO Gustavo Martinez’s allegedly sexist and racist behaviour, is returning to work. Which should make for some interesting communications. New JWT CEO Tamara Ingram said in a memo: “I want to let you know that Erin Johnson has decided to return to J.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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NOVEMBER 3, 2016
Upscale London department store Harvey Nichols – which has won more top ad awards over the past few years than Unilever – is launching a new campaign in partnership with two Italian government departments claiming it’s pinched the best of Italy. Called ‘Britalia,’ from long-serving adam&eveDDB. So we have two Italian stereotypes being stereotypically Italian.
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NOVEMBER 3, 2016
British Airways owner IAG (which also owns Iberia) is reviewing its creative and media accounts – at BBH and Carat respectively. The review seems to be procurement led, increasingly the way these days. IAG is under the cosh, reporting a profit fall and worried by the implications of Brexit. BA used to be the blue.
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NOVEMBER 3, 2016
Now here’s a funny thing. Campaign reports today that Vodafone is talking to agencies outside its WPP fold about its £50m creative account despite all the hoopla, in Campaign strangely enough, about Grey’s new Christmas ad. Apparently Vodafone’s new UK commercial director Glafkos Persianis wants to focus on Vodafone’s “core strategy” rather than additional benefits.
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NOVEMBER 2, 2016
Adam&eveDDB seems to be gaining some purchase in America; it’s been doing Mars’ Temptations cat treats for a while now and my spies tell me it’s also been whizzing too and fro across the pond on other projects. Here’s the latest Temptations for the ghastly ‘holiday season’ featuring some pleasingly anarchic felines.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
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NOVEMBER 3, 2016
Adam&eveDDB’s eagerly awaited John Lewis Christmas ad surfaces next week – I’m told it’s a cheerier effort than last year’s ‘Man on the Moon’ – and agency, retailer and media agency Manning Gottlieb OMD have won their second IPA Effectiveness Grand Prix (the first was in 2012). The somewhat labour intensive award is awarded every.
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NOVEMBER 3, 2016
Last year’s AMV BBDO Christmas campaign for Currys PC World starring Jeff Goldblum won buckets of awards at all the big UK awards shows. This year’s effort – ‘Get It Right’ – is a more modest affair, seeming to owe a little to Harvey Nichols’ ‘Sorry I spent it on myself’ although AMV won’t thank.
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NOVEMBER 2, 2016
It’s no doubt lazy to say that social media et al. is making idiots of us all. Trouble is it seems to be true. A new report from J. Walter Thompson’s Innovation Group called The Political Consumer claims that consumers are becoming more politicised and expect brands to take sides. Why? Admittedly the survey of.
All About Advertising Law
NOVEMBER 2, 2016
Among other things ( National Pizza Month , anyone?), October was Breast Cancer Awareness Month and the Washington Post recently published an interesting article about the connection between retail apparel marketing and breast cancer awareness efforts. The combination of the two – “pink marketing” – is as ubiquitous during the month of October as Halloween candy and pumpkin-spiced lattes.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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