Fuel Lines
MARCH 22, 2018
Prospects seek out marketing providers for their expertise. . For over ten years I’ve prescribed creating a niche for agency new business and have helped create a positioning of expertise for over 300 agency principals. Here’s an example of an agency owner who is doing it the right way: Ernie Perich has been the President and Creative Director at Perich Advertising + Design for over 30 years.
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MARCH 23, 2018
Missed this one, that global CCO Matt Eastwood (below) is leaving JWT for some unspecified venture but it probably all got too much for him in the strange alternative universe of JWT New York. Adweek’s Agency Spy discovered this memo from global CEO Tamara Ingram (it seems to be getting to her too). Everyone, I’m.
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All About Advertising Law
MARCH 22, 2018
The FTC just announced that it, too, will join the federal government’s growing crypto/blockchain regulation club, right alongside the ranks of the SEC , CFTC , and Congress. Officially, this means the FTC has now created its own internal “Blockchain Working Group.” Though the FTC has been publishing information about cryptocurrencies since 2014 (see this hilariously-titled and well-written informative alert, Back, Back, Back It Up , for example) and brought its first cryptocur
InMobi
MARCH 23, 2018
InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from the InMobi InDecode workshop held on “Maximising ROI on Mobile” in Bengaluru, India.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
MARCH 23, 2018
Enterprise picks you up. The well-worn tagline is literal, and it’s also a double entendre. The car rental brand is working to lift your spirits, as well. The brand’s ad campaign from Cannonball in St. Louis is fun and lighthearted, thanks largely to the work of comedians Kristen Bell and Joel McHale. “As the needs […]. The post Big Trucks Are Kristen Bell’s Jam appeared first on Adpulp.
More About Advertising
MARCH 19, 2018
Ikea’s latest work is a TV game show called “Matchers Keepers,” which works a bit like Mr and Mrs, but for flatmates and families in place of married couples. Instead of being asked about their personal habits, contestants are probed on their taste in home furnishings.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
MARCH 21, 2018
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights from the WPP Stream conference 2018. Stream, the much-anticipated 3-day WPP conference, was held between the 28th February and the 3rd of March in the scenic pink city of Jaipur.
Advertising to Baby Boomers
MARCH 21, 2018
Mark Ritson is a fun fellow. And a troublemaker. I like him. I don’t follow him on Twitter (actually, I do now – just clicked follow as I write this) but I really don’t have to follow him. His posts are always mucking up my feed because over a dozen people I do follow retweet him. Sometimes there are five retweets almost in a row of the same Ritson tweet.
More About Advertising
MARCH 20, 2018
The Cambridge Analytica affair may be the biggest threat to Facebook to date; far more so than Russian meddling in the last US Presidential Election (the Cambridge Analytica gang were much cleverer in the way they harvested data from, virtually, the whole of Facebook). Here’s whistleblower Christoper Wylie explaining the origins of the company and.
All About Advertising Law
MARCH 23, 2018
On April 11, 2018, the Consumer Product Safety Commission (CPSC) will hold its annual Agenda and Priorities Hearing to discuss fiscal years 2019 and 2020. The upcoming hearing offers a valuable opportunity for all stakeholders to help shape the CPSC’s near-term agenda. CPSC has broad jurisdiction over 15,000 product lines, including toys, cribs, power tools, ATVs, cigarette lighters, small appliances, furniture, electronics, and household products.
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More About Advertising
MARCH 23, 2018
The&Partnership London has been appointed as the full-service agency for Secret Cinema, the entertainment pioneer that mixes theatre and film to turn cinematic classics into experiences. T&P, including media agency m/SIX, has been appointed to handle strategy, media, social and content for the brand. Secret Cinema shows range from underground smaller scale events such as.
More About Advertising
MARCH 21, 2018
100 million people around the world are waiting for prosthetic limbs so charity Handicap International is raising money to develop 3D printing for prosthesis to revolutionise the supply of such limbs. Paris agency Herezie has produced a campaign – #BodyCantWait – providing them for famous statues with missing bits. And who needs two more than.
More About Advertising
MARCH 22, 2018
Grey London has joined the ranks of WPP’s ‘Team Campari’ with the win of formerly independent Bulldog Gin globally. Gruppo Campari, which also owns Aperol, Campari and Grand Marnier, bought Bulldog for $58m in February last year. Grey won in a competitive pitch – presumably against other WPP agencies – and will launch a global.
More About Advertising
MARCH 19, 2018
We noted recently that AMV BBDO was on a big new business drive and so it is – with a vengeance. Last week it won Samsung Electronics in the UK and now it’s won both Virgin Atlantic and Virgin Holidays in a closed pitch against Omnicom sibling and rival adam&eveDDB, which handled Atlantic. The deal.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
MARCH 23, 2018
M&C Saatchi, the quoted agency that now has a network of over 20 outposts worldwide, outshone its bigger holding company rivals by reporting revenue up seven per cent to £241m in 2017 and top line profits of £27.7m. M&C is forecasting a further seven per cent revenue increase in 2018. CEO David Kershaw (below) hailed.
More About Advertising
MARCH 23, 2018
Santander has commissioned a new logo or “brand” as they say these days, somewhat inexactly, from Omnicom’s Interbrand. Much of the Spanish bank’s business is online these days and executive chairman Ana Botín says: “The Santander brand is one of our Bank’s major strengths and is recognised internationally for the trust and credibility it conveys.
More About Advertising
MARCH 22, 2018
Here’s embattled Facebook founder Mark Zuckerberg, looking a bit sweaty but you can’t really blame him for that, spelling out to CNN what Facebook is going to do to clean up its act on personal data storage and privacy. Interesting choice of network. Well he wouldn’t go on Fox would he? There are two main.
More About Advertising
MARCH 20, 2018
Publicis Groupe has revealed details of how Marcel will work when it launches in January 2019. Marcel, you may remember, is the reason Publicis Groupe hasn’t entered any awards over the last year. At Cannes 2017, CEO Arthur Sadoun got a big reaction when he insisted that Publicis was better off spending its awards budget.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MARCH 23, 2018
Agency bigdog is making its debut for Vax after the winning the account back in November with this TV campaign for the new Vax Platinum Carpet Washer (as the press release has it) called ‘What lies beneath.’ The daytime TV schedules in the UK are awash with such propositions, there’s that annoying bloke from Gtech.
More About Advertising
MARCH 22, 2018
When Mother launched in London all that time ago its window on St John’s Street in Farringdon featured a vintage caravan (can’t remember the exact significance of this except it was Mother-ish) and, one week, it had special ad offers plastered all over it, like “buy one get one free.” Very alternative but, 21 years.
All About Advertising Law
MARCH 21, 2018
The FTC seeks to combat deceptive practices in the United States generally, but often it pays particularly close attention to the elderly, which it views as a vulnerable demographic. Last year for example, the FTC testified before the Senate Judiciary Committee on Aging that it’s taking action specifically against those fraudulent schemes that affect the elderly.
More About Advertising
MARCH 21, 2018
With a start to the tech year chock-full of big-name events that are just as big a bragging right as they are an innovation opportunity, I’ve started hearing rumblings of discontent from my adland colleagues. General displeasure with the enormity of headline events is leaving legs tired (MWC has a whopping eight halls to explore).
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
MARCH 21, 2018
H&M seemed to be one of those retailers that had ridden out the online shopping storm but recently it’s been stuttering. But for this year’s Spring Collection campaign by adam&eveDDB it’s found the readies for Elizabeth Olsen and Winona Ryder. Amid the expected collection of jigging models, but with a twist or two. Good of.
More About Advertising
MARCH 21, 2018
At Talon we pursue a Smarter as Standard approach, which means taking the best of digital advertising techniques and applying them to OOH. Delivering Smarter as Standard means a shift towards data-driven campaign planning, dynamic creative, automated execution and outcome-based measurement. But it also means never losing sight of how and why Out of Home.
More About Advertising
MARCH 20, 2018
I see that IPA president and The&Partnership London CEO is leading an ‘industry-wide initiative’ to put a stop to Top Five leavers’ emails. A recent one, which received nationwide media coverage, was sent by departing T&P planner Paul Martin (for which he apologised profusely). In an email to IPA council members Golding (above) said: “We.
More About Advertising
MARCH 20, 2018
The French Federation of Cardiology wants to persuade us, women particularly, that walking for 30 minutes a day reduces the risk of heart attacks by 20 per cent. Trouble is we only do that when the car won’t take us there or we’re forced to take the stairs rather than the lift. Brought to life.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
MARCH 20, 2018
It may be the dog days of an extended winter in the UK but the awards season will soon be upon us, without some of its recent stand-bys such as adam&eveDDB’s work for Harvey Nichols. This scored mightily – six Cannes Grand Prix – chiefly through its simplicity, never a bad idea for an international.
All About Advertising Law
MARCH 19, 2018
After keeping us waiting for nearly a year and a half after oral argument in October 2016, a three-judge panel of the U.S. Court of Appeals for the D.C. Circuit last week weighed in on the Federal Communications Commission’s (FCC) 2015 Omnibus Telephone Consumer Protection Act (TCPA) Order, which we previously summarized. The court was asked to opine on four aspects of the 2015 Order, including its expanded definition of “automatic telephone dialing system” (more commonly refer
More About Advertising
MARCH 19, 2018
“It’s like Glastonbury for Geeks.” Before I got on the plane from muggy England to Austin, Texas, that’s what I was told to expect of South by Southwest (SXSW), the world’s leading tech and innovation conference. Glastonbury for geeks. Possibly not the pull-quote you’d stick on a poster, but I went with it. With over.
More About Advertising
MARCH 19, 2018
On-site agency Oliver has well and truly upset the agency applecart over the past few years, its biggest coup is setting up 30 or so such agencies for Unilever, and now WPP-owned digital giant Wunderman is biting back with its own operation Wunderman inside – led by former Oliver COO James Sanderson. Wunderman Inside is.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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