Martech
AUGUST 17, 2021
In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.” Now we’ve gone through an entire marketing year calendar.
AdPulp
AUGUST 17, 2021
Raymond Rubicam was born on June 16, 1892, in Brooklyn, New York. He was the youngest of eight children. His father—a trade journalist—died of tuberculosis in 1895 and young Raymond was sent to live with his older brothers and sisters. By the age of 15, he was working full-time as a shipping clerk’s helper for […]. The post Raymond Rubicam, Ad Legend appeared first on Adpulp.
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More About Advertising
AUGUST 16, 2021
So, Procter & Gamble has regained the lead over Amazon as the world’s biggest advertiser, spending $11.5 billion on global marketing in the fiscal year ending June 2021. No surprise when you consider they’ve been number one with the big bucks longer than most of us have been around. I was unfortunate enough to work. The post George Parker: playing by the bizarre rules of the world's biggest advertiser first appeared on More About Advertising.
Advertising to Baby Boomers
AUGUST 19, 2021
Yours Truly doesn’t need much coaxing to blog about beautiful models. I’ve been doing it for over fourteen years: 21 FEBRUARY 2007 Dove Pro-Age Campaign … Baby Boom women are the real age revolutionaries. Many are feeling very empowered, very alive, and ready to take on the world. While they could do without some of the wrinkles and some of the aches, ask most women over forty if they would like to live their twenties and thirties all over again, and they'll say, "No thanks.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
AUGUST 18, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, where do automation and creativity converge in marketing? Hopefully everywhere, if you are working with the right marketing technology, and also have the marketing operations pros that can execute it.
AdPulp
AUGUST 19, 2021
David Droga has been promoted. Accenture PLC is naming David Droga as chief executive officer and creative chairman of Accenture Interactive. In his new global role, Droga will be charged with delivering creative excellence to accelerate results that sustain business growth. During the last fiscal year, Accenture Interactive grew to $10.6 billion in revenue.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Lemonads
AUGUST 20, 2021
Do you work in the online education industry and you’re interested in understanding how affiliate marketing can help you generate more revenue? Maybe, you already use affiliate marketing for your programs, but wonder if you are getting the most out of it? If so, this article is made especially for you. Before we go on, we crafted a Whitepaper Acquire high-value customers for your online learning business with Affiliate Marketing to help Online learning businesses get the most out of affiliate ma
Martech
AUGUST 19, 2021
While the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that customer data platforms (CDPs) deliver. When stay-at-home orders and social distancing guidelines spurred the movement of customer interactions – both B2B and B2C – to digital channels, marketers became increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orch
AdPulp
AUGUST 16, 2021
People in Texas sometimes speak in code. For instance, when ordering a beer, you might skip all formality and simply say, “Shiner.” When you like the beer a lot, you might say, “It’s a good’ ern.” In Texas, Shiner is an iconic beer brand. The advertising for this beer brand has also been handled by […]. The post To Talk Texan, Say It With Shiner appeared first on Adpulp.
More About Advertising
AUGUST 16, 2021
MullenLowe has been reappointed to the UK government’s Covid-19 advertising drive, to no-one’s great surprise as the agency acquitted itself well through the pandemic. The agency, which has earned an estimated £20m to date (media expenditure runs into hundreds of millions) pitched with partner agencies partner agencies Freuds, 23 Red and MMC against M&C Saatchi.
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EGC Group
AUGUST 20, 2021
Shopping has changed—forever. One example of this change is how some customers prefer buying items straight from a business as opposed to a retail or wholesale store. Yes, direct-to-consumer (DTC) is the shopping method of choice for select patrons. What strengthens chances of success for businesses that operate on a direct-to-consumer platform?
Martech
AUGUST 18, 2021
As marketers, we’ve been creating and publishing a lot of content for a very long time. We know that great marketing content can build brand awareness and generate more qualified leads. Unfortunately, the technology we use to build content hasn’t changed a whole lot — until now. It’s time to reimagine what content can become. Telling stories isn’t the same as it used to be.
AdPulp
AUGUST 18, 2021
“Purpose is the economic multiplier that elevates your brand above the noise.” This is a firmly held belief in certain agency circles. Today we’re going to learn why that is. In this new episode of Ad Chatter, co-hosts Dan Goldgeier and I chat with special guest, Scott Couvillion, CEO and Executive Strategy Director at Trumpet […].
More About Advertising
AUGUST 18, 2021
It’s the Paralympics soon following a surprisingly successful Olympics 2020 and we all know what the Paralympics competitors are don’t we? ‘Super. Heroes’ as broadcaster Channel 4 puts it in its current campaign. Not according to adam&eveDDB’s new ‘#WeThe15’ for the International Paralympic Committee, people with disabilities are “wonderfully ordinary” (like the rest of us.).
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
PrograMetrix
AUGUST 19, 2021
PrograMetrix Makes the AdExchanger Programmatic Power Players List in 2021 as a Top Programmatic Agency. PrograMetrix, a Seattle-based and highly specialized programmatic advertising agency, has been selected by AdExchanger as one of the top programmatic power players in 2021. Related: What to Expect from Working with a Programmatic Agency. The programmatic power players list is the digital marketing industry’s first searchable guide to the best agencies and tech providers in the business.
Martech
AUGUST 19, 2021
Salesforce users complained of an outage, or at least very slow load times, beginning around 8.20 a.m. EST today. The quantity of complaints to Downdetector.com peaked around 10 a.m. By early this afternoon, Salesforce was reporting that the incident had been mitigated for all customers, save for those using one instance (or server), NA151, which was requiring a manual re-start.
Marketing Tech News
AUGUST 18, 2021
Cavai, a conversational ad tech provider, has raised £6.5m from a range of prominent investors including Norway’s two largest venture players, Investinor and Idekapital, and ad tech industry specialist FirstPartyCapital. The company plans to use the funds to bolster its offering in existing markets, develop its product portfolio, and expand in the US as it.
More About Advertising
AUGUST 19, 2021
Could your brand currently be recognised if it cannot be seen? Even pre-Covid, consumers were flocking to ‘brand invisible’ environments, through their smart speakers and voice devices – the pandemic has only accelerated touchless and mobile interactions. A rise in streaming and audible content such as podcasts has pushed marketers to shift spending and boost.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
PrograMetrix
AUGUST 19, 2021
PrograMetrix Makes the AdExchanger Programmatic Power Players List in 2021 as a Top Programmatic Agency. PrograMetrix, a Seattle-based and highly specialized programmatic advertising agency, has been selected by AdExchanger as one of the top programmatic power players in 2021. Related: What to Expect from Working with a Programmatic Agency. The programmatic power players list is the digital marketing industry’s first searchable guide to the best agencies and tech providers in the business.
Martech
AUGUST 17, 2021
Since inception in 2015, the Search Engine Land Awards has recognized exceptional marketers on an annual basis — showcasing their oustanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. But the road between deciding to begin an application and winning the award can be a long one.
Smarty Ads
AUGUST 19, 2021
Nowadays, it is hard to imagine a world of online advertising without programmatic marketing. Once programmatic technology entered the industry, the landscape shifted towards automation and real-time trading so the whole process became more effective. To use this mechanism efficiently, it is not enough to have only tools and solutions.
More About Advertising
AUGUST 19, 2021
More inclusivity as the Paralympics limbers up, Vodafone in the UK is running a campaign with Out of Home owner Global to highlight the digital divide, 6% of people in the UK have no internet access – somewhat surprising after 20 years or so. So the two have created a supermarket aisle in London’s Leicester. The post Vodafone aims to bridge 'digital divide' with experiential/Out of Home partnership with Global first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
RevX
AUGUST 17, 2021
As food delivery apps become a routine part of people’s daily lives, it is important for app marketers to know how to find their right audience. Food delivery services have grown immensely in the past five years, and that growth hasn't slowed down even during the pandemic. On the contrary, food delivery has seen an ongoing activity during times of lockdown.
Martech
AUGUST 16, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and Marketing Operations professionals, Because we’re trying to speak to both of you, but we know you’re each hardwired a little differently.
Smarty Ads
AUGUST 18, 2021
Throughout recent years, we could observe a shift in the consumption of video content towards on-demand, which includes content that viewers can watch on connected TV (CTV). This can be a Smart TV, game console or other device connected to the Internet which allows users to make their own.
More About Advertising
AUGUST 20, 2021
Has to be this one: yes, it’s a great brief with loads of guaranteed global airtime for a cause that everyone surely supports. But moving away from the predicted “more brave heroes” schtick is a brave move from the agency and reminds us that disability isn’t just something we should think about every four years. The post MAA Ad of the Week: adam&eveDDB for International Paralympics first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Lemonads
AUGUST 15, 2021
There are more than 4.5 billion active internet users on a global scale, which represents more than half of our planet’s population. This is one of the reasons why the internet has become one of the most popular marketing channels out there. While some companies still rely on conventional advertising, online marketing techniques like search engine optimization (SEO) allow companies to connect with their audiences globally.
Martech
AUGUST 16, 2021
There are many ways to use social and media data to inform your marketing decisions. But the most successful brands depend on data-driven insights to shed light on their overall brand health, analyze trends, anticipate consumer behavior and monitor the competition to ultimately grow their revenue. Join experts from Netbase Quid, who unveil how brands like Tesla, Lululemon and Nike found the secret of social and media data success by applying these insights to their business strategy and programs
Smarty Ads
AUGUST 18, 2021
Holiday marketing and advertising season is a challenge that may leave you wondering: why some of the brands reap enormous profits, while others struggling to stay afloat? During the holidays, your potential customers have more time to choose, inspect, and buy products and services. At the same time, there are.
More About Advertising
AUGUST 19, 2021
David Droga (below) has been annointed as the new CEO (and creative chairman, of course) of Accenture Interactive, the consultancy-owned marcoms group that acquired D5 in 2019. He succeeds Brian Whipple who’s retiring. The move is, presumably, a sign that the acquisition of D5 has been a success and, maybe, that the $10.6bn primarily digital. The post David Droga takes top role at Accenture Interactive first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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