Smart Insights
MAY 19, 2022
What are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our popular Learning … The post How to structure an effective multichannel marketing plan appeared first on Smart Insights.
Martech
MAY 18, 2022
It was a balmy evening in the summer of 2006. A friend of mine had taken me to the house and home studio of Draxtor Despres, an award-winning documentarian, who I was interested in interviewing for a piece I was writing. Immediately I was smitten with this bespectacled, headphone-wearing character who spent much time puttering around his home studio cooking up creative projects.
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Bhatnaturally
MAY 14, 2022
Advertising, by definition, is meant to grab people’s attention. If a campaign goes un-noticed, it’s just waste of money. In that context, what has come to be known as ‘shockvertising‘ – the attempt to deliberately shock or even offend people into noticing (and discussing) an ad has come into vogue. It is certainly not a [.].
VideoWeek
MAY 19, 2022
When Google first announced its plans to phase out support for third-party cookies in Chrome at the beginning of 2020, it set a two year timeline to complete this transition. This would give enough time, Google hoped, to create and test privacy-safe alternatives within its Privacy Sandbox. The idea was that within that two year timeframe, third-party cookies would have become obsolete anyway, meaning the industry would be ready to move on to Sandbox APIs.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Smart Insights
MAY 17, 2022
An introduction to best practices for using buyer web personas to create more customer-centric websites Creating personas of website visitors is a powerful technique for helping increase the usability and customer-centricity of a website as part of a user-centered design … The post Web personas – best practices and examples appeared first on Smart Insights.
Martech
MAY 19, 2022
“What is the right go-to-market (GTM) strategy(ies) for our business?” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). In B2B , GTM strategies have been a part of company planning forever. So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
TheViewPoint
MAY 16, 2022
TheViewPoint team and our selected experts continue to share valuable tips for advertisers and publishers to maximize the effectiveness of. The post TVP Talks [Ladies Only] Getting to the Right Audience with CTV Advertising [Webinar Recording] first appeared on CTV&OTT ad monetization platform for publishers | TheViewPoint.
MNTN
MAY 20, 2022
Looking to stay on top of the marketing news from this week? We created this roundup so you can see it all in one place. First up in digital marketing news, the rise in emphasis on data privacy is changing the way marketers craft their digital marketing efforts. Apple’s Intelligent Tracking Prevention program set this trend in motion by blocking third-party cookies, which are now in the process of being phased out by 2023.
Martech
MAY 17, 2022
Marketers who have the metaverse on their roadmap are veering toward virtual reality (VR), while still trying to crack the NFT conundrum, according to a study just out from social media management software company Sprout Social. In a survey of 500 marketers, the report found that, overall, 24% plan to drop some kind of campaign in the metaverse in the next year.
Ad Monsters
MAY 18, 2022
If you want to get a message out there, video is the way to go and without viewability you’ll have no audience. 75% of people spend up to two hours a day consuming short-form video content. It is quick and easy, and many of us have the attention span of a 6-year-old, so we naturally gravitate towards it. In the new eBook “ The Science of Video Viewability and Beyond: A Publisher’s Guide to Maximizing Ad Revenue ,” Ex.co deeply dives into the ins and outs of retaining view
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Ad Espresso
MAY 20, 2022
Social media marketing is an excellent way to increase brand awareness and build a solid reputation. But as you market on social media, you need to pay attention to how people think and speak about your product or service, your customer support, and other things that can affect the reputation and credibility of your brand. Read More.
Ad Colony
MAY 19, 2022
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. The BRAG Blog gives you deeper insight into our findings.
Martech
MAY 20, 2022
A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers.
More About Advertising
MAY 17, 2022
Droga5 London has won the Paddy Power betting account. Former agency VCCP declined to repitch. Paddy Power seems to have lodged at most London agencies over the past decade or so (the ones that take on betting accounts anyway), its predilection for stunts seeming to exhaust them after a while. Paddy Power marketing and brand. The post Paddy Power saddles up at Droga5. first appeared on More About Advertising.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Ad Monsters
MAY 16, 2022
A lot has been said about Supply Path Optimization (SPO) over the past few years – and for good reason. A recent study found that the vast majority (95%) of ad buyers are currently implementing or planning to implement SPO technology, with 52% of ad buyers saying half or more of their advertising budget is transacted programmatically. So, what is SPO and how should advertisers and agencies be thinking about it?
TechCrunch Ads
MAY 18, 2022
TikTok announced today that it’s launching a new ad product called “Branded Mission” that will allow creators to connect with brands and possibly receive rewards for videos. With the new ad product, advertisers can crowdsource content from creators and turn top-performing videos into ads. Advertisers can launch branded campaigns and encourage creators to take part in them.
Martech
MAY 19, 2022
The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to solve. The Brooks Group is a sales management, training and consulting firm. “We work with sales organizations, primarily B2B, to help them equip their teams with effective processes and the right sales skills,” said VP of sales performance research Michelle Richardson.
Ad Colony
MAY 17, 2022
The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. The BRAG Blog gives you deeper insight into our findings.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Brid.tv
MAY 19, 2022
As of our latest update, publishers monetizing with outstream video ads can now opt to loop them indefinitely to maximize yield. Read this article to learn more about this change and how to set it up. The post Major Update to Outstream Ad Units: Introducing Ad Looping appeared first on BRID TV.
TechCrunch Ads
MAY 17, 2022
Announced at this month’s NewFronts, Amazon and Peacock demonstrated new ad formats that use similar virtual product placement (VPP) tools, a post-production technique for inserting a brand into a TV show or movie scene. Amazon presented its new VPP tool, currently operating in beta, that lets advertisers place their branded products directly into streaming content after they have already been filmed and produced.
Martech
MAY 17, 2022
Most marketing fails to deliver its maximum potential. And the reason is simple: lack of prioritization. “If we just had more time and resources then we could produce a better result.”. This might sound familiar. In fact, most marketing teams are drowning in work, overwhelmed with requests, and unable to keep track of everything that’s happening. Have you moved from homegrown legacy applications to commercial solutions (or vice versa)?
Basis
MAY 18, 2022
Rounding the corner into adulthood, pursuing a college education in record numbers , and bursting onto the marketplace with an estimated annual spending power of $143 billion — Gen Z is ready for its moment. These young citizens of the world ( defined as being born between 1997 and 2012 ) have quickly become potent influencers on the consumer landscape.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
PubMatic
MAY 19, 2022
It’s a privilege to announce that two of my PubMatic marketing team colleagues – Susan Wu and Alena Morris — have been selected as honorees at this year’s Top Women in Media and Ad-Tech Awards. The awards, from AdExchanger, AdMonsters and Folio, “recognize, celebrate, inspire and bring together the women who are making an impact in the greater digital media and advertising technology community.”.
TechCrunch Ads
MAY 19, 2022
The IPO window has all but closed for technology companies in the wake of a massive downturn in the market, but an opening still remains for some, in the form of SPACs. Near — a data intelligence company that has amassed 1.6 billion anonymized user profiles attached to 70 million locations in 44 countries — today announced that it would be listing on Nasdaq by way of a merger with K ludeIn I Acquisition Corp., one of the many blank check companies that have been set up for the purpos
Martech
MAY 19, 2022
Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. It’s been around too long to benefit from “shiny new object” syndrome, yet its true believers are fully appreciative of its power. What else delivers an ROI of $36 for every $1 spent, after all? We hope you’ll take this opportunity to download this free buyers’ guide that looks at today’s email marketing technology and walks you through what you
More About Advertising
MAY 16, 2022
S4Capital’s share price headed sharply downwards this morning following a good kicking in the influential UK Sunday Times yesterday (subscription required.) ‘How chaotic accounting engulfed Sir Masrtin Sorrell’s S4 Capital empire’ was the headline, referring to the essentially book-keeping problems that led auditor PWC to refuse to sign off S4’s accounts on two occasions (they’re.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
MNTN
MAY 20, 2022
TV advertising has typically been associated as expensive and cumbersome. However, times have since changed, with technology and solutions helping advertisers overcome these common challenges. This article will explore TV advertising costs , the difference between national and local TV commercials, and how these costs are determined. How Much Does a TV Commercial Cost?
TechCrunch Ads
MAY 16, 2022
Claravine , a self-described marketing data platform, today announced that it raised $16 million in a Series B round led by Five Elms Capital with participation from Grayhawk Capital, Next Frontier Capital, Peninsula Ventures, Kickstart Fund, and Silverton Partners. CEO Verl Allen says that the new money, which brings the company’s total raised to $27.9 million, will be used to double Claravine’s headcount to 88 employees by the end of the yea and support product R&D.
Martech
MAY 19, 2022
The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there such a huge gap between customers’ expectations for those programs and what they get? Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider.
More About Advertising
MAY 19, 2022
No escape from New Commercial Arts this week, the agency founded by adam&eve alumni James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman Thompson, has won Nando’s, made an excellent debut for Alzheimer’s Society and enlisted national treasure Dame Judi Dench for her first TV ad appearance for MoneySuperMarket.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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