Fuel Lines

MARCH 1, 2018

Social media is a primary force that is redefining the role of the men and women who are agency owners. The importance of social media on business has dramatically escalated. We have moved through the “hype phase” of social media when businesses felt compelled to participate because it was a fad. We have entered a productive phase where companies are starting to crack social’s code to turn it into a genuine marketing advantage.

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MARCH 28, 2018

London indie agency Recipe has won the Fuller’s pubs account, majoring on social and digital. Brands include London Pride, Frontier and Cornish Orchards. The first campaign is due to launch in the second quarter of 2018. The business moves from The Corner after a three-way pitch. Fuller’s marketing director Jane Jones says: “We are delighted.

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Agency Marketing Advertising 75

Advertising to Baby Boomers

MARCH 9, 2018

I hate it when I love someone everybody else loves. I feel like I’m just a boring, average, celebrity-obsessed dunderhead. But I do love Helen Mirren. Not just lately. I remember her in the 1970s ( Oh, Lucky Man! ), before long she hid out (from me) doing theatre in England, then popped up again in the 1990s. She was great in The Madness of King George.

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Pop-Up 71

All About Advertising Law

MARCH 26, 2018

It’s been a busy few weeks with respect to the federal Telephone Consumer Protection Act (TCPA), with recent decisions handed down by the D.C. Circuit in ACA International v. FCC and the Ninth Circuit in Romero v. Department Stores National Bank further shaping the contours of the federal law. However, lest we forget, states have telemarketing laws as well and, this week, Florida Governor Rick Scott signed into law Senate Bill 568, which explicitly sweeps ringless voicemail technology with

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

InMobi

MARCH 23, 2018

InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from the InMobi InDecode workshop held on “Maximising ROI on Mobile” in Bengaluru, India.

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AdPulp

MARCH 2, 2018

No. You’re not imagining things. Content fatigue is real. According to a new study from BuzzSumo that looked at 100 million posts published in 2017, social sharing of content has been cut in half since 2015. That’s a steep decline in a short period of time. We can blame poor quality and an increase in […]. The post Publish Authoritative Content That Adds Value, Or No One Will Care appeared first on Adpulp.

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Media 57

More About Advertising

MARCH 7, 2018

International Women’s Day (IWD) and les femmes de Paris are on the front foot, courtesy of Ogilvy Paris. Activist groups Stop Harcèlement de Rue, Les Effronté.es and Paye Ta Shnek are running a campaign to combat sexual harassment on the streets and public transport, mendacity on the Metro. Yesterday and today in France Ogilvy banners.

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Advertising to Baby Boomers

MARCH 26, 2018

It’s still March and already NostraChuckus’ Crystal Ball of Common Sense has spot-on prognosticated what would come true in 2018: 09 January 2018 The Year of Big That’s my prediction. Advertisers will finally follow simple common sense, something a certain seer has been urging for years … An advertisement you hold in your hand is about as big as a large piece of confetti… Proof of NostraChuckus’ uncanny predictive powers of the mundane and the obvious: Advanced Ad 2018: Attribution Data Points t

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All About Advertising Law

MARCH 1, 2018

There are certain words and phrases that set the antennae of promotions lawyers – and law enforcers – buzzing. “Everybody wins” comes to mind right away – but there is one little word that can pay out tremendous legal problems and should concern anyone involved in executing sweepstakes and promotions. That word is “raffle.” While many people use “raffle” interchangeably with “sweepstakes” or “drawing” to designate a legal game of chance

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InMobi

MARCH 21, 2018

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights from the WPP Stream conference 2018. Stream, the much-anticipated 3-day WPP conference, was held between the 28th February and the 3rd of March in the scenic pink city of Jaipur.

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Conversion Marketing 52

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Advertising

AdPulp

MARCH 9, 2018

I’ve never been a fan of painting all people of a certain age the same way. Or as I once put it, “generalizing about generations is generally a bad idea.” But, being that I don’t have kids and don’t spend much time around them, I was curious to see what I could glean from Jeff […]. The post Marketing to Gen Z Takes A Broad Look At A “Pivotal” Group appeared first on Adpulp.

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Marketing 56

Fuel Lines

MARCH 29, 2018

Positioning is the foundation for new business but most agencies are fearful of it. All they can think about are missed opportunities. . Without a differentiated position, agency new business is much harder than it needs to be. But, it doesn’t have to be so hard. There is an easier way to solve the pain in positioning by implementing a comprehensive inbound marketing program and will quickly gain a positioning of expertise and have qualified prospects reaching out to you.

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MARCH 8, 2018

One of the biggest events in the automotive calendar, the Geneva International Motor Show, starts this week. Thanks to the event and a number throughout the year, 2018 will see more car launches than ever. Among other factors, this reflects the extent that the automotive industry has increased the variety of car models it sells.

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Marketing Agency Advertising 74

Advertising to Baby Boomers

MARCH 21, 2018

Mark Ritson is a fun fellow. And a troublemaker. I like him. I don’t follow him on Twitter (actually, I do now – just clicked follow as I write this) but I really don’t have to follow him. His posts are always mucking up my feed because over a dozen people I do follow retweet him. Sometimes there are five retweets almost in a row of the same Ritson tweet.

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Advertising Audience Marketing Media 40

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

All About Advertising Law

MARCH 22, 2018

The FTC just announced that it, too, will join the federal government’s growing crypto/blockchain regulation club, right alongside the ranks of the SEC , CFTC , and Congress. Officially, this means the FTC has now created its own internal “Blockchain Working Group.” Though the FTC has been publishing information about cryptocurrencies since 2014 (see this hilariously-titled and well-written informative alert, Back, Back, Back It Up , for example) and brought its first cryptocur

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InMobi

MARCH 7, 2018

InMobi recently participated in the Ashton Media Programmatic Summit, where we were the proud sponsors of the post-event networking drinks. Additionally, Jayesh Easwaramony - SVP & MD - Asia Pacific, Middle East and Africa participated in panel discussion along with Anna Stoyanova, VP, Head of Product - Australia & New Zealand at Essence, Amelia Ward, Head of Digital at PHD Sydney, and Aurelian Thuaud Trading Desk Manager at REA Group, to discuss how to make sense of mobile programmatic

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AdPulp

MARCH 2, 2018

The Lacoste crocodile is one of the most iconic brand marks in the world. In an innovative new promotion, the croc is making way for ten threatened animals in a collection of extremely limited-edition polo shirts. To help bring attention to the global environmental crisis, the French fashion company has partnered with International Union for […].

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Fashion Marketing 48

Gods of Advertising

MARCH 7, 2018

Still a man’s world… Really? The Bachelor has always bothered me. But last week’s episode took the cake, especially coming one night after the Academy Awards , which, in a matter of hours, became a tipping point for the #MeToo and #TimesUp movements. Whereas the Oscars built up female empowerment, leveraging the zeitgeist to considerable acclaim, the very same network brought it all crashing down with a ridiculous and ghoulish season finale of The Bachelor.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

More About Advertising

MARCH 7, 2018

Mobile World Congress 2018, the year’s largest mobile exhibition, saw a distinct lack of the usual flagship phone launches and without the usual distractions of handset razzmatazz, key trends for an evolving mobile era came to the fore in Barcelona. 1) Cellular IoT is the new poster child of connectivity The GSMA trade body predicts.

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Advertising to Baby Boomers

MARCH 16, 2018

You will now encounter my beaming countenance on The Boomer/neXt site (it’ll take a few scrolls): Consultant Team With offices in Boulder, Colorado, and New York, Boomer/neXt is a national network of age-appropriate professional consultants, communications experts, market researchers and strategists who train brands to re-imagine and re-generate in the 50+ space.

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Impressions Communications Marketing 40

All About Advertising Law

MARCH 20, 2018

It is perhaps not surprising that companies are already trying to make money (allegedly the unlawful way) from cryptocurrencies. Last week the FTC demonstrated that it can keep up with any marketplace trend when it succeeded in obtaining a federal court order to shut down a cryptocurrency-related pyramid scheme. This is the first action brought by the FTC involving cryptocurrencies since 2016 , which, along with its 2015 action , is only the third ever FTC action in the space.

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MARCH 23, 2018

Missed this one, that global CCO Matt Eastwood (below) is leaving JWT for some unspecified venture but it probably all got too much for him in the strange alternative universe of JWT New York. Adweek’s Agency Spy discovered this memo from global CEO Tamara Ingram (it seems to be getting to her too). Everyone, I’m.

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Agency 72

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

More About Advertising

MARCH 26, 2018

The packaging of your products is just as important as the product itself, and so investing in branded packaging for your deliveries is nothing to turn your nose up at. As a matter of fact, great packaging is especially significant for expanding start-ups as it not only has a direct impact on sales, but it.

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Finance Media Advertising 69

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MARCH 13, 2018

MoneySupermarket.com is reviewing out of Mother – rather harsh but maybe it doesn’t feel “epic” any more – and here’s, presumably, the agency’s swan song featuring Hasbro’s Action Man. Much hype about this as he allegedly strips off (doesn’t really.phew). Less in your face than the rest of the long series.

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Agency Advertising 69

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MARCH 19, 2018

Ikea’s latest work is a TV game show called “Matchers Keepers,” which works a bit like Mr and Mrs, but for flatmates and families in place of married couples. Instead of being asked about their personal habits, contestants are probed on their taste in home furnishings.

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MARCH 20, 2018

The Cambridge Analytica affair may be the biggest threat to Facebook to date; far more so than Russian meddling in the last US Presidential Election (the Cambridge Analytica gang were much cleverer in the way they harvested data from, virtually, the whole of Facebook). Here’s whistleblower Christoper Wylie explaining the origins of the company and.

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Ad Tech Finance Media Agency 66

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

MARCH 9, 2018

The media world is seemingly awash with auditors and consultants – and combos of the two – and the World Federation of Advertisers, which represents most big brands worldwide, has been looking into the issue. A new WFA study has found that major multinationals are now using an expanding array of services from independent media.

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MARCH 23, 2018

The&Partnership London has been appointed as the full-service agency for Secret Cinema, the entertainment pioneer that mixes theatre and film to turn cinematic classics into experiences. T&P, including media agency m/SIX, has been appointed to handle strategy, media, social and content for the brand. Secret Cinema shows range from underground smaller scale events such as.

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Entertainment Agency Media Advertising 65

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MARCH 5, 2018

Bristol-based energy supplier OVO Energy, which majors on renewable energy, is launching its biggest campaign to date -‘Power your life differently’ – promoting its 100 per cent renewable option. It’s also the first major effort from Uncommon Creative Studio, the new venture from former Grey London creative supremo Nils Leonard. OVO Energy brand director Sarah.

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Agency Advertising 64

More About Advertising

MARCH 29, 2018

Where does creative advertising fit into the spectrum of services that the various contenders for marketing budgets are now offering? From the consultancies to the ad-based holding companies, nobody seems quite sure. It’s accepted that it’s no longer all about ads as we knew them, but the best ones still have a huge part to.

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Advertising Marketing Agency 63

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.