Fuel Lines
OCTOBER 5, 2017
Creating and maintaining agency new business is often harder than it should be because one key ingredient is often lacking. Positioning is the foundation of any agency’s new business program. It is also the area that many agencies have not addressed because of either procrastination or, more likely, their unwillingness to make the difficult business decisions.
More About Advertising
OCTOBER 18, 2017
Is this the breakthrough year for Anomaly, the jewel in MDC Partners’ creative crown? Anomaly has been on everyone’s radar for years now (it’s Ad Age’s current Agency of the Year). You can make the case that its breakthrough moment was the uncharacteristic dogs and horses Super Bowl spot for Budweiser but it now seems.
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Gods of Advertising
OCTOBER 24, 2017
The “geeter stick” Coach Grapera has the class doing laps, twenty-five, no stopping. He marks time with a sawed off pool cue, hitting the cold, white tiles with its tip. Whack! Whack! Whack! And you can’t make it. Maybe the water’s too warm, the chlorine too strong. Maybe you’re just too fat. You slow down, trying not to take in water. Your arms burn and so do your eyes.
InMobi
OCTOBER 12, 2017
InMobi, a global mobile advertising platform, and FastFilmz, India’s first regional movie video app, have come together for an exclusive ad monetization partnership. FastFilmz, India’s first regional movie video app, enables advertisers to reach their audience through the use of immersive pre-roll video ads. With their superlative video-streaming technology, advertisers can now reach highly engaged, smartphone users across India.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
All About Advertising Law
OCTOBER 27, 2017
Many time-strapped consumers count on household subscription services to simplify life. One quick purchase agreement with automatically renewing payments, and consumers can receive uninterrupted access to the latest streaming shows, months of lifestyle subscription boxes, or online cloud storage to back up all the family vacation photos. But sometimes consumers aren’t clear on how to unsubscribe or exactly what price they’ll pay after a discounted or free trial period.
AdPulp
OCTOBER 13, 2017
TV is done. Radio is toast. Print is dead. Everything is always coming to an end. Unless it isn’t. Maybe life is circular, not linear. One thing that does not appear to be coming to an end is the endless onslaught of bad advertising. Many companies can’t waste their time and money fast enough on […]. The post Add Value Or Be Labeled An Advertiser (Not In A Good Way) appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
OCTOBER 3, 2017
Who Wot Why, making a name for itself in London with its work for Giffgaff and the new agency for SkyBet, has hired Charles Faircloth from Crispin Porter+Bogusky as its first client partner. FairCloth was head of client service at CP+B. Faircloth’s move reunites the team that worked on Paddy Power and Turkish airlines at.
Adacado
OCTOBER 16, 2017
About Adacado's Ad Reviews Ads should be things that people see as a benefit…not cringe at with the feeling of being followed. In the spirit of our motto “making ads matter”, our goal is to elevate the quality of display advertising online. So every week we will be doing one ad review of a non-Adacado ad we see online, and provide our critique on the creative execution, targeting, personalization and user experience.
InMobi
OCTOBER 11, 2017
InMobi, a global mobile advertising platform, has crossed 150 million monthly active users (MAUs) in 2017, making it the largest independent mobile app network in India. Also, InMobi’s premium mobile network now reaches 162 million unique users (MAUs) through 1000 plus SDK integrated publishers in India and delivers ad formats such as video and native on most of these apps.
All About Advertising Law
OCTOBER 11, 2017
As we previously blogged , the National Advertising Division held its 2017 Annual Conference in New York City last week. Kicking off the event was Mary Engle, the FTC’s Associate Director of Advertising Practices, who gave the keynote address on behalf of Tom Pahl, the FTC’s Acting Director of the Bureau of Consumer Protection. Tom has generously been very active in speaking at many industry conferences, but he unfortunately fell ill and had to miss this year’s NAD conference.
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AdPulp
OCTOBER 14, 2017
At Wal-Mart, you save money and live better. At Stein Mart, saving is a beautiful thing. You can sense the difference well before the sliding doors open. To compliment the brand’s new TV spot, Stein Mart launched a four-city mobile fitting tour in Charlotte, NC on Oct. 7 featuring a custom-wrapped Airstream trailer equipped for […]. The post Runway?
Advertising to Baby Boomers
OCTOBER 10, 2017
Tony Mariani tipped me off with a tweet: The Pitfalls Of Social Media Advertising ( and LISTEN to it – it’s only 3 minutes long ) Many companies are investing money in social media to advertise new products. But they could be paying a hidden price for those ads. Read more: Wang, Shuting and Greenwood, Brad N. and Pavlou, Paul A., Tempting Fate: Social Media Posts by Firms, Customer Purchases, and the Loss of Followers (July 10, 2017).
More About Advertising
OCTOBER 9, 2017
Unilever’s Dove is in hot water for a Facebook ad that seems to show a black woman turning into a white one, courtesy of Dove. A somewhat abashed Unilever says “This did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs, and it should.
Nick Burcher
OCTOBER 15, 2017
Whilst people argue about the merits of black cabs vs Uber, I have started to travel around (North) London using a different service. No worrying about whether the taxi will be on time or worrying about who the driver is, I drive myself using DriveNow ("the flexible car club" where you rent cars by the minute through an app on your phone.) Our DriveNow 3-door Mini I have been an unofficial advocate of DriveNow for a while and last weekend I became a DriveNow influencer for the day!
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
OCTOBER 6, 2017
In continuation to our previous post , this post will focus on the results of the survey. While last time, we discussed what the marketers think about themselves, their teams, and the key issue in marketing and in-app advertising; this time around, we will focus on user acquisition trends. If you haven't had a chance to read this comprehensive report yet, download it now to learn what 800+ app marketers had to say about their strategy, priorities and innovative solutions to the biggest app marke
All About Advertising Law
OCTOBER 31, 2017
Happy Halloween to our Blog Followers! We wanted to share our Advertising, Marketing & Digital Media group’s tribute to great advertising spokespeople. This was our group entry in the Venable annual costume competition. We had stiff competition from the IP group patent troll, but dressing up together made us all laugh and remember why we have so much joy doing what we do every day.
AdPulp
OCTOBER 7, 2017
Customer testimony is crucial for brand managers to get a better understanding of their real audience. Likewise, word of mouth is the bread of life for a brand like Laphroaig. It’s not a lager, it’s Scotch whisky. Watch as these friends try Laphroaig for the first time. If Laphroaig was a scared and sterile little […]. The post It’s Beautiful, Something of the Moon Is In the Glass appeared first on Adpulp.
Adacado
OCTOBER 11, 2017
About Adacado's Ad Reviews Ads should be things that people see as a benefit…not cringe at with the feeling of being followed. In the spirit of our motto “making ads matter”, our goal is to elevate the quality of display advertising online. So every week we will be doing one ad review of a non-Adacado ad we see online, and provide our critique on the creative execution, targeting, personalization and user experience.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
OCTOBER 16, 2017
It’s all change of Leo Burnett London with a new CEO in Gareth Collins from Fallon, a lively new creative director in Chaka Sobhani and the new role of Fallon’s latest foster parent. Now the agency has produced a new spin on its worldwide logo, which has had multiple versions over the years. Here’s a.
Gods of Advertising
OCTOBER 10, 2017
Gods of Advertising is temporarily on hiatus so I may devote my full energy tending to clients. My services include copy writing, brand manifestos and creative business ideas: Portfolio Do you have a writing project you’d like to discuss? In addition, I am currently seeking representation and/or publishing for literary endeavor. Any and all inquiries, please contact me at my email.
Advertising to Baby Boomers
OCTOBER 17, 2017
Famed Soothsayer and advertising gadfly NostraChuckus has been startling the world for years with his mundane prognostications. Almost every eve, The Great Seer stares into his Crystal Ball of Common Sense and sees himself – but in other guises. These strange visages look nothing like him – yet they do. It’s as if his magikal orb doubles as a phantasmagoric funhouse mirror.
All About Advertising Law
OCTOBER 26, 2017
The CFPB’s Arbitration Rule has been sent to the President’s desk to join 14 other federal agency regulations that have been repealed under the Congressional Review Act (CRA). The disapproval resolution, which was passed by the House in July, was passed by the Senate late in the evening on October 24. The rule would have prohibited companies from using class action waivers in arbitration agreements.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdPulp
OCTOBER 14, 2017
It’s been over 40 years since Al Ries and Jack Trout published the much-lauded book “Positioning: The Battle For Your Mind.” The marketing world (and the rest of the world) sure has changed since then. So Andy Cunningham, in her new book, Get to Aha! Discover Your Positioning DNA and Dominate Your Competition, freely admits […]. The post Get To Aha!
Adacado
OCTOBER 6, 2017
About Adacado's Ad Reviews Ads should be things that people see as a benefit…not cringe at with the feeling of being followed. In the spirit of our motto “making ads matter”, our goal is to elevate the quality of display advertising online. So every week we will be doing one ad review of a non-Adacado ad we see online, and provide our critique on the creative execution, targeting, personalization and user experience.
More About Advertising
OCTOBER 25, 2017
Harbour is a new London-based collective of independent agencies formed by Paul Hammersley (left), a former senior executive at DDB and Lowe and a founder of The Red Brick Road. Members include Dare, George & Dragon, Goodstuff, Digital Natives and on-site agency network Oliver. 1/ What is Harbour? We are a collective of.
InMobi
OCTOBER 12, 2017
An app install seldom translates into a user, let alone a highly engaged one. Since the advent of smartphones and apps, app marketers have been consistently chasing app installs. This made sense when apps did not have any users and acquiring them was the only goal. However, since then, we have come a long way and today there are millions of apps who boast of a substantial user base.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Advertising to Baby Boomers
OCTOBER 30, 2017
Tweet/retweet from Kevin Lavery : The Sell! Sell! Blog by Richard Shotton … It reminded me of one of my favourite quotes, from Howard Gossage: "People read what interests them, sometimes it's an ad". It’s what I’ve been saying for years (but not quite as long as Howard Gossage, John Caples, David Ogilvy, I’ll stop here or this post will end up being long long copy).
All About Advertising Law
OCTOBER 26, 2017
As previously discussed on this blog , the Telephone Consumer Protection Act (TCPA) prohibits “telephone solicitations” to numbers listed on the National Do-Not-Call list (NDNC). There is a rarely litigated exception to the TCPA’s do-not-call provisions, however, for calls placed by or on behalf of tax-exempt, nonprofit organizations.
AdPulp
OCTOBER 12, 2017
I love to see brand marketers look inside their own company for inspiration. And when you happen to be an iconic brewer like Guinness, the riches to be found there are endless. Let’s learn more about malted barley from the masters of the art… “Two things have always been at the heart of the Guinness […]. The post From Ireland to South Carolina in 1817: Eight Hogsheads of Porter appeared first on Adpulp.
More About Advertising
OCTOBER 24, 2017
Andre Moreira is ECD of The&Partnership’s Team Toyota, a spanking new agency network formed to handle Toyota across Europe. I don’t like desert islands. They’re boring. I prefer having people around. Plus, I’d be out of a job. No advertising needed in desert islands. Cars, even less so. Which is a shame because I like.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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