Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them throug

Marketing 108

Marketing Brand Awareness Click Through Rate Audience 108

AdPulp

MARCH 10, 2022

Like so many businesses, the agency business is a talent business from top to bottom. Nothing good happens without extraordinary efforts made by dedicated, gifted people working as one. Agency heads used to say the agency’s “best assets,” a.k.a. the talent, walk out the door and go down the elevator each evening. Of course, these […].

Agency 62

Agency 62

Martech

MARCH 10, 2022

The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense , confirmed that digital transformation is sweeping marketing. An incredible 82% of brands planning or in the midst of transforming their internal media operating model.

eCommerce 105

eCommerce Media MarTech Marketing 105

InMobi

MARCH 10, 2022

The Drum and InMobi recently sat down with key experts to get industry viewpoints to help retailers prepare for and capitalize on the retail media revolution. Here is our interview with Tesco’s Nick Ashley. Get the Report How has retail media played a part in Tesco’s response to the pandemic? At the start of the pandemic, we significantly reduced activity so that we could prioritize communications to our customers around providing food for all and safety for everyone.

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Media Retail Food Cookies 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

MARCH 10, 2022

“This is still very early stages,” said Mehta Mehta, global executive creative director for Hogarth Worldwide, the specialist creative agency for WPP. Big clients, from a list that includes Pizza Hut, Duracell and Bombay Sapphire, are asking Mehta how to get their brands involved in VR experiences and launch activations on what’s been recently referred to as the metaverse.

Fashion 102

Fashion Agency Marketing MarTech 102

InMobi

MARCH 10, 2022

InMobi recently completed a snapshot survey of 300 people across the UAE and Saudi Arabia using InMobi Pulse , InMobi’s mobile market research solution. It provides some fascinating insights on brand preference, travel trends and mobile shopping around Ramadan this year. Above all, the research demonstrates that mobile is now front and center in terms of preferred shopping channels around the holiday, with 50-55% of respondents saying they are most likely to purchase via this channel rathe

Marketing 52

Marketing 52

Smaato

MARCH 10, 2022

From 2020 to 2021, we saw tremendous growth on the Smaato Platform for desktop and mobile web. Publishers felt the gains with increased ad requests, and marketers were able to reach engaged audiences worldwide across a wide array of innovative ad formats. click to enlarge In December of 2021, ad. The post Are You Making the Most of Your Desktop and Mobile Web Inventory?

Audience 52

Audience Marketing Advertising 52

Martech

MARCH 10, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and RU YouTube’s audience is engaged with Ukraine news. Zorka.Agency is a global digital marketing agency headquartered in Belarus, but also with employees in Ukraine and Russia.

Entertainment 98

Entertainment Audience MarTech Agency 98

Smarty Ads

MARCH 10, 2022

Why is Mobile user acquisition more important than ever? Just look at the Google Play, App Store, Windows, and Amazon app stores altogether: there are more than 3.56 million different mobile apps and dozens appear every day. According to analysts, the number of downloads recorded in.

Marketing 52

Marketing Advertising 52