Adweek
OCTOBER 20, 2023
Entertainment publisher BuzzFeed Inc. quietly shuttered Catalyst, the audience network originally launched by Complex Media in March 2020, over the summer, according to three people familiar with the program. The publisher did not respond to a request for comment. The closure reflects a broader effort from BuzzFeed Inc., which acquired Complex Media in December 2021.
Ad Rants
OCTOBER 20, 2023
The ransomware landscape is undergoing transformations, and ransomware has emerged as one of the most favored (among cybercriminals) and detrimental forms of malware. Some prominent instances, such as the JBS, Colonial Pipeline, and Kaseya attacks, have vividly demonstrated the profound repercussions it can entail: Shifting dynamics in the market, ramifications for critical infrastructure, and even prompting action at the highest echelons of government.
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Adweek
OCTOBER 20, 2023
Cookie maker Chips Ahoy is celebrating multicultural artists with its "Happy By Design" campaign, which allows people to access an augmented reality art gallery from anywhere in the world. For this campaign, Chips Ahoy worked with the High Museum of Art in Atlanta and Boys & Girls Clubs of America. The AR experience allows people.
Martech
OCTOBER 20, 2023
Data has become the lifeblood of businesses in today’s digital age. Traditionally, analyzing data meant looking back at historical trends to inform future decisions. However, marketing analytics has evolved. Now, businesses aim to predict future trends and opportunities rather than just looking at the past. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4).
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 20, 2023
In 2022, Booking.com showed up at the Super Bowl for the first time with a spot starring Idris Elba. It booked a second ticket to the Big Game in 2023, making a comeback with actress and producer Melissa McCarthy. For Natalie Wills, vp of brand at Booking.com, these star-studded multi-channel campaigns are emblematic of how.
Martech
OCTOBER 20, 2023
This year, many holiday shoppers are planning to use AI tools for assistance in finding the right gifts and deals, a study by Sapio Research found. Over two thirds (69%) of shoppers said they think AI will make it easier to discover new products and brands. High-earning shoppers are even more likely to use AI. Additionally, 74% of shoppers think AI will also find deals and special offers as they shop. 67% think predictive AI will serve helpful recommendations based on past purchases.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 20, 2023
More advanced targeting on CTV requires exponentially more data than demo-based targeting, but ensuring all that data is accurate – with consistency across linear and streaming – is a big challenge. The post CTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not appeared first on AdExchanger.
Adweek
OCTOBER 20, 2023
The role of diversity and inclusion within creative agencies has been under scrutiny for years now, with many companies introducing executive positions to oversee a maturing workplace culture. Alongside being a sign of progress as businesses become more representational, that is then expected to drive more inclusive work for clients. To that end, Dept, which.
Martech
OCTOBER 20, 2023
Right now, marketers are navigating the vast digital marketing landscape, competing in a sea of content and yearning for a strategy that boosts rankings and seamlessly translates them into tangible revenue. Finding an approach that incorporates all of this is vital. Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue.
Adweek
OCTOBER 20, 2023
Audio has become an invaluable tool in marketers' arsenals. To further explore its potential, Adweek held Audio's Next Play, part of the Crack the Code virtual series. Marketers from brands and agencies including Deutsch LA, Spotify, Made Music Studio and more discussed topics like the power of sonic branding and effective audio advertising. You can.
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AdExchanger
OCTOBER 20, 2023
Consolidation in programmatic is taking many forms. Acquisitions, bankruptcies and mergers are reducing the number of DSPs and SSPs; supply-path optimization is cutting down reselling, which means less companies are touching each impression; and DSPs are going direct to publishers, while SSPs are going straight to buyers. Yahoo is the latest example in the trend. […] The post The Big Story: The Sorta SSP appeared first on AdExchanger.
Adweek
OCTOBER 20, 2023
Snap partnered with ed-tech company Inspirit to bring augmented reality technology to classrooms across the U.S. with the goal of helping students better understand STEM concepts. Inspirit's platform will allow students to interact with custom AR lenses in a mobile application integrating Snap's Camera Kit technology. Snap and Inspirit launched a pilot of their technology.
AdExchanger
OCTOBER 20, 2023
IPG is floundering. The agency holding company was roughed up in the first two quarters of 2023, and its organic revenue growth declined by 0.4%, with a 1.2% decrease in the US, according to an earnings report on Friday. IPG shares dropped more than 5% Friday morning following its earnings call. The stock has plunged […] The post IPG Stumbles For A Third Quarter, Despite Data And AI Innovation appeared first on AdExchanger.
Adweek
OCTOBER 20, 2023
Interior design firm Crosby Studios partnered with fashion AR try-on company Zero10 to add augmented reality features to the Crosby Studios x Fusalp collaboration inside Fusalp's Paris flagship store. Fusalp is a French leisure wear brand founded in 1952. The Crosby Studios x Fusalp capsule collaboration features clothing and accessories inspired by 1990s video games.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
OCTOBER 20, 2023
Shoppable ads are beginning to make an impact on smart TV audiences, with 55% in a new survey sample recalling seeing shoppable ads and 50% admitting to interacting with them. The data comes from a survey of 1,000 adult smart TV owners conducted by Samsung Ads and its partner, AI-powered interactive video platform Kerv. In addition to interacting with shoppable ads, almost half those surveyed said they shopped on another device while watching TV; an additional 28% said they browsed online for an
Adweek
OCTOBER 20, 2023
Activist group Clean Creatives and 26 B Corp-certified agencies submitted an official complaint to B Lab this week in a move that formalizes a growing critique of the global nonprofit within the advertising industry. In a letter, the group asks B Lab to update its certification eligibility rules, a routine process that it's undergoing over.
Martech
OCTOBER 20, 2023
In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Gene De Libero’s martech journey has been a wild ride. He created and sold one of the first social networks and developed an early digital out-of-home platform for movie theaters. The role of education is also a significant thread in Gene’s career.
Seth Godin
OCTOBER 20, 2023
How do we know if we’re doing a good job? In some fields, it’s always been pretty easy to tell. Either the building falls down or it doesn’t. Either the car starts after you charge the battery or it’s still dead. We can ask easy questions about how long it took or how much it cost. But endeavors with crisp measurements often don’t attract people looking for a different sort of work.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Spoton Digital Media
OCTOBER 20, 2023
When the economy is shaky and consumer confidence starts to dip, it’s natural for organizations to take notice and make adjustments. Many businesses pivot or shift when markets get rocky. But in times of change, it’s important to remember not to make impulsive or knee-jerk reactions — especially when it comes to your marketing and advertising. Approaching a slowing economy by cutting your marketing teams, organic communication efforts, volume of content, event and community participation, and ad
Digiday
OCTOBER 20, 2023
FaZe Clan’s billion-dollar journey has taken an unexpected — but perhaps inevitable — turn. Burned by controversy and facing a collapsing share price, the embattled North American esports team has been acquired by GameSquare, the Texas-based esports company backed by Dallas Cowboys owner Jerry Jones. As of today, October 20, the acquisition has been unanimously approved by both companies’ boards.
AdvertiseMint
OCTOBER 20, 2023
1. What is Mobile Marketing? Mobile marketing is the strategic approach to promoting products and services on mobile devices, such as smartphones and tablets, leveraging techniques like push notifications, SMS, in-app advertisements, and location-based services to engage and connect with a mobile-centric audience. 2. What is the Difference Between Mobile Marketing vs.
Digiday
OCTOBER 20, 2023
Uno de los eventos infaltables en la agenda de la Semana de la Publicidad en Nueva York tuvo que ver con el poder de la audiencia latina y como los marketers pueden navegar el mar de posibilidades para invertir incluyendo a Canela Media , un servicio de streaming gratuito financiado con anuncios, que ofrece contenidos dirigidos al consumidor hispano.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ad Badger
OCTOBER 20, 2023
SUBSCRIBE O, Canada! Michael is joined by Blair Forrest of AMZ Prep and resident Canadian. Blair and Michael chat about. Read More How Can I Expand My Amazon PPC Campaign To Canada? [The PPC Den Podcast] The post How Can I Expand My Amazon PPC Campaign To Canada? [The PPC Den Podcast] appeared first on Ad Badger.
More About Advertising
OCTOBER 20, 2023
Can “It All Starts Here” do for embattled San Francisco what Milton Glazer’s famous campaign (below) – surely the most valuable pro bono ad in history – did for New York back in 1976? Glaser scribbled his with a red crayon on a piece of scrap paper in the back of an iconic New York … The post San Francisco tries to bring the love back to the city by the bay first appeared on More About Advertising.
All About Advertising Law
OCTOBER 20, 2023
On Thursday, October 12, a bipartisan group of senators—Chris Coons (D-Del.), Thom Tillis (R-N.C.), Marsha Blackburn (R-Tenn.), and Amy Klobuchar (D-Minn.)—released a Discussion Draft of the Nurture Originals, Foster Art, and Keep Entertainment Safe (dubbed the “NO FAKES”) Act that would protect the voice, image, or visual likeness of all individuals from unauthorized AI-generated digital replicas, also referred to as “deepfakes.
More About Advertising
OCTOBER 20, 2023
Interpublic (IPG) continues to struggle, reporting an organic decrease in Q3 2023 of 0.4% on revenue slightly up at 0.6%. By contrast Havas, now owned by Vivendi but a much bigger part of the empire since Vivendi sold Universal Music, posted a 4.5% organic growth increase, just behind French rival Publicis on 5.3% but ahead … The post Interpublic and Havas: two contrasting tales in ad holding company land first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
OCTOBER 20, 2023
La Semana de la Publicidad se ha sentido como una “semana de disonancias” en el pasado. Lo mismo podría decirse de esta semana. No se habló mucho de los acontecimientos mundiales en el escenario o en otros lugares y muchos evitaron el tema por completo. No es de extrañar. En los últimos años, las conversaciones de la Semana de la Publicidad tienden a centrarse en el cambio de sede (y en las innumerables quejas que conlleva dicho cambio), así como en el nuevo tema candente du jour.
Smart-Hub
OCTOBER 20, 2023
In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. It is not surprising, as there is an increasing preference for CTV over linear television. People simply pull off the cords for wireless content viewing. The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for adver
AdvertiseMint
OCTOBER 20, 2023
Do you want to learn how to do transitions on TikTok? Transition effects on TikTok can help you flow seamlessly from one clip to another, creating cool videos. For instance, you can use these effects to transition between a makeup session’s before and after scenes. This article will walk you through creating seamless and eye-catching transitions.
illumin
OCTOBER 20, 2023
Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. By analyzing the content of the page, contextual targeting identifies relevant keywords, topics, or themes to match with appropriate ads.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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