Adweek
OCTOBER 20, 2023
Entertainment publisher BuzzFeed Inc. quietly shuttered Catalyst, the audience network originally launched by Complex Media in March 2020, over the summer, according to three people familiar with the program. The publisher did not respond to a request for comment. The closure reflects a broader effort from BuzzFeed Inc., which acquired Complex Media in December 2021.
Martech
OCTOBER 20, 2023
This year, many holiday shoppers are planning to use AI tools for assistance in finding the right gifts and deals, a study by Sapio Research found. Over two thirds (69%) of shoppers said they think AI will make it easier to discover new products and brands. High-earning shoppers are even more likely to use AI. Additionally, 74% of shoppers think AI will also find deals and special offers as they shop. 67% think predictive AI will serve helpful recommendations based on past purchases.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
OCTOBER 20, 2023
Cookie maker Chips Ahoy is celebrating multicultural artists with its "Happy By Design" campaign, which allows people to access an augmented reality art gallery from anywhere in the world. For this campaign, Chips Ahoy worked with the High Museum of Art in Atlanta and Boys & Girls Clubs of America. The AR experience allows people.
Martech
OCTOBER 20, 2023
Data has become the lifeblood of businesses in today’s digital age. Traditionally, analyzing data meant looking back at historical trends to inform future decisions. However, marketing analytics has evolved. Now, businesses aim to predict future trends and opportunities rather than just looking at the past. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4).
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 20, 2023
A company doesn't have to tell a buyer every detail and benefit of its product to prove its value. It just needs to show it in action. B2B marketers, with the help of their creative partners, increasingly see the merit in sparing the detail and sending potential clients a succinct, meaningful message. Convincing their CFO.
AdExchanger
OCTOBER 20, 2023
Consolidation in programmatic is taking many forms. Acquisitions, bankruptcies and mergers are reducing the number of DSPs and SSPs; supply-path optimization is cutting down reselling, which means less companies are touching each impression; and DSPs are going direct to publishers, while SSPs are going straight to buyers. Yahoo is the latest example in the trend. […] The post The Big Story: The Sorta SSP appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 20, 2023
Right now, marketers are navigating the vast digital marketing landscape, competing in a sea of content and yearning for a strategy that boosts rankings and seamlessly translates them into tangible revenue. Finding an approach that incorporates all of this is vital. Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue.
Adweek
OCTOBER 20, 2023
Audio has become an invaluable tool in marketers' arsenals. To further explore its potential, Adweek held Audio's Next Play, part of the Crack the Code virtual series. Marketers from brands and agencies including Deutsch LA, Spotify, Made Music Studio and more discussed topics like the power of sonic branding and effective audio advertising. You can.
Martech
OCTOBER 20, 2023
Shoppable ads are beginning to make an impact on smart TV audiences, with 55% in a new survey sample recalling seeing shoppable ads and 50% admitting to interacting with them. The data comes from a survey of 1,000 adult smart TV owners conducted by Samsung Ads and its partner, AI-powered interactive video platform Kerv. In addition to interacting with shoppable ads, almost half those surveyed said they shopped on another device while watching TV; an additional 28% said they browsed online for an
Adweek
OCTOBER 20, 2023
Snap partnered with ed-tech company Inspirit to bring augmented reality technology to classrooms across the U.S. with the goal of helping students better understand STEM concepts. Inspirit's platform will allow students to interact with custom AR lenses in a mobile application integrating Snap's Camera Kit technology. Snap and Inspirit launched a pilot of their technology.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
OCTOBER 20, 2023
More advanced targeting on CTV requires exponentially more data than demo-based targeting, but ensuring all that data is accurate – with consistency across linear and streaming – is a big challenge. The post CTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not appeared first on AdExchanger.
Adweek
OCTOBER 20, 2023
Activist group Clean Creatives and 26 B Corp-certified agencies submitted an official complaint to B Lab this week in a move that formalizes a growing critique of the global nonprofit within the advertising industry. In a letter, the group asks B Lab to update its certification eligibility rules, a routine process that it's undergoing over.
AdExchanger
OCTOBER 20, 2023
IPG is floundering. The agency holding company was roughed up in the first two quarters of 2023, and its organic revenue growth declined by 0.4%, with a 1.2% decrease in the US, according to an earnings report on Friday. IPG shares dropped more than 5% Friday morning following its earnings call. The stock has plunged […] The post IPG Stumbles For A Third Quarter, Despite Data And AI Innovation appeared first on AdExchanger.
Adweek
OCTOBER 20, 2023
In 2022, Booking.com showed up at the Super Bowl for the first time with a spot starring Idris Elba. It booked a second ticket to the Big Game in 2023, making a comeback with actress and producer Melissa McCarthy. For Natalie Wills, vp of brand at Booking.com, these star-studded multi-channel campaigns are emblematic of how.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
OCTOBER 20, 2023
FaZe Clan’s billion-dollar journey has taken an unexpected — but perhaps inevitable — turn. Burned by controversy and facing a collapsing share price, the embattled North American esports team has been acquired by GameSquare, the Texas-based esports company backed by Dallas Cowboys owner Jerry Jones. As of today, October 20, the acquisition has been unanimously approved by both companies’ boards.
Adweek
OCTOBER 20, 2023
The role of diversity and inclusion within creative agencies has been under scrutiny for years now, with many companies introducing executive positions to oversee a maturing workplace culture. Alongside being a sign of progress as businesses become more representational, that is then expected to drive more inclusive work for clients. To that end, Dept, which.
Spoton Digital Media
OCTOBER 20, 2023
When the economy is shaky and consumer confidence starts to dip, it’s natural for organizations to take notice and make adjustments. Many businesses pivot or shift when markets get rocky. But in times of change, it’s important to remember not to make impulsive or knee-jerk reactions — especially when it comes to your marketing and advertising. Approaching a slowing economy by cutting your marketing teams, organic communication efforts, volume of content, event and community participation, and ad
Adweek
OCTOBER 20, 2023
Interior design firm Crosby Studios partnered with fashion AR try-on company Zero10 to add augmented reality features to the Crosby Studios x Fusalp collaboration inside Fusalp's Paris flagship store. Fusalp is a French leisure wear brand founded in 1952. The Crosby Studios x Fusalp capsule collaboration features clothing and accessories inspired by 1990s video games.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
OCTOBER 20, 2023
Uno de los eventos infaltables en la agenda de la Semana de la Publicidad en Nueva York tuvo que ver con el poder de la audiencia latina y como los marketers pueden navegar el mar de posibilidades para invertir incluyendo a Canela Media , un servicio de streaming gratuito financiado con anuncios, que ofrece contenidos dirigidos al consumidor hispano.
AdvertiseMint
OCTOBER 20, 2023
1. What is Mobile Marketing? Mobile marketing is the strategic approach to promoting products and services on mobile devices, such as smartphones and tablets, leveraging techniques like push notifications, SMS, in-app advertisements, and location-based services to engage and connect with a mobile-centric audience. 2. What is the Difference Between Mobile Marketing vs.
Digiday
OCTOBER 20, 2023
La Semana de la Publicidad se ha sentido como una “semana de disonancias” en el pasado. Lo mismo podría decirse de esta semana. No se habló mucho de los acontecimientos mundiales en el escenario o en otros lugares y muchos evitaron el tema por completo. No es de extrañar. En los últimos años, las conversaciones de la Semana de la Publicidad tienden a centrarse en el cambio de sede (y en las innumerables quejas que conlleva dicho cambio), así como en el nuevo tema candente du jour.
Ad Badger
OCTOBER 20, 2023
SUBSCRIBE O, Canada! Michael is joined by Blair Forrest of AMZ Prep and resident Canadian. Blair and Michael chat about. Read More How Can I Expand My Amazon PPC Campaign To Canada? [The PPC Den Podcast] The post How Can I Expand My Amazon PPC Campaign To Canada? [The PPC Den Podcast] appeared first on Ad Badger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
OCTOBER 20, 2023
Can “It All Starts Here” do for embattled San Francisco what Milton Glazer’s famous campaign (below) – surely the most valuable pro bono ad in history – did for New York back in 1976? Glaser scribbled his with a red crayon on a piece of scrap paper in the back of an iconic New York … The post San Francisco tries to bring the love back to the city by the bay first appeared on More About Advertising.
Smart-Hub
OCTOBER 20, 2023
In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. It is not surprising, as there is an increasing preference for CTV over linear television. People simply pull off the cords for wireless content viewing. The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for adver
More About Advertising
OCTOBER 20, 2023
Interpublic (IPG) continues to struggle, reporting an organic decrease in Q3 2023 of 0.4% on revenue slightly up at 0.6%. By contrast Havas, now owned by Vivendi but a much bigger part of the empire since Vivendi sold Universal Music, posted a 4.5% organic growth increase, just behind French rival Publicis on 5.3% but ahead … The post Interpublic and Havas: two contrasting tales in ad holding company land first appeared on More About Advertising.
AdvertiseMint
OCTOBER 20, 2023
Do you want to learn how to do transitions on TikTok? Transition effects on TikTok can help you flow seamlessly from one clip to another, creating cool videos. For instance, you can use these effects to transition between a makeup session’s before and after scenes. This article will walk you through creating seamless and eye-catching transitions.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
illumin
OCTOBER 20, 2023
Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. By analyzing the content of the page, contextual targeting identifies relevant keywords, topics, or themes to match with appropriate ads.
AdvertiseMint
OCTOBER 20, 2023
Do you know how to turn off Q&A on TikTok? TikTok’s Q&A feature has undoubtedly added a new layer of interactivity to the platform. But sometimes, you might want to turn it off for various reasons. TikTok offers endless opportunities for users to interact with one another. One such feature is the Q&A option, where users can ask questions from content creators.
Oko
OCTOBER 20, 2023
Google’s free version of Google Ad Manager dominates the ad server market. Tight integration with Google’s own demand products (AdSense, Ad Exchange and Open Bidding) allows them to offer this powerful product at no cost to most users. With such a capable product available for free, it may seem surprising that many publishers and ad […] The post Google ad manager vs ad manager 360 – full comparison appeared first on OKO Digital.
AdvertiseMint
OCTOBER 20, 2023
Have you ever wondered how to do a voiceover on TikTok? Voiceovers can add a fun and creative touch to your TikTok videos. Whether you want to narrate a story, add commentary, or spice up your content, TikTok voiceovers open up a world of possibilities. What’s more, it’s surprisingly easy to get started. Let’s walk you through simple steps to unleash your inner voiceover artist on one of the most popular social media platforms. 1.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
342 
Let's personalize your content