Adweek
JULY 6, 2022
Messenger released a new chat theme that allows users to show support for their friends and family. The Support chat theme adds the image of a group of holding hands to a conversation's background. When someone activates the Support chat theme on a chat, the chat's emoji will automatically be updated to the yellow heart.
Martech Series
JULY 6, 2022
How 5G and Other Technology Trends Will Drive Digital Marketing to Be More Experiential. Brand marketing continues to experience huge shifts precipitated by the drastic changes in technology and electronic communication. To give you some perspective: It took us 500 years to go from the invention of the printing press to the rise of mass media, which gave us TV, radio and newspapers.
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Adweek
JULY 6, 2022
Cannes used to be the annual procession of Adland's finest to a privileged corner of the Riviera to recognize the best work and strongest ideas of an industry with the potential to affect huge societal change. In recent years, it has become mostly associated with too much wine and too little actual effect on the.
Marketing Dive
JULY 6, 2022
Even a long-established channel like social media is still underinvested, despite delivering better ROI than TV, according to new research.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 6, 2022
Nine-time Grammy Award-nominated artist Post Malone is bringing his talents to Meta Quest, as well as Facebook and Instagram. Post Malone's Twelve Carat Toothache: A VR Experience, a 40-minute concert film and visual album, will debut July 15 at 6 p.m. PT/9 p.m. ET on Venues within Quest's Horizon Worlds, as well as on the.
AdExchanger
JULY 6, 2022
CTV presents an exciting opportunity for the midmarket and emerging brands and agencies – if they can leave some of the common misconceptions behind, writes Michael Wolk, senior director of business development at Goodway Group. Unlike traditional TV advertising, when the technology and data are used correctly, CTV is closing the gap between large and small brands.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 6, 2022
Did you know Chicken Soup for the Soul now earns its keep primarily from manufacturing food, pet food and … streaming video? That also means Chicken Soup is partaking in the grail quest for cross-device CTV measurement solutions. Its streamer Crackle Plus renewed its partnership with iSpot to enable improved incremental reach through programmatic direct deals.
Adweek
JULY 6, 2022
Nickelodeon has a new head of marketing. The network is elevating Sabrina Caluori to evp and head of marketing and brand strategy. The position leads on and off-air consumer marketing, brand creative and content launches globally across linear, digital and social platforms. In addition, Caluori will oversee brand and creative marketing, supporting content for Nickelodeon's.
Martech
JULY 6, 2022
We love martech, don’t we? To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.
Adweek
JULY 6, 2022
Comscore is playing executive musical chairs as it looks to make a further push into the measurement landscape. Top line The measurement company upped Jon Carpenter to CEO, effective today. Carpenter joined Comscore as its chief financial officer in November, coming over from Publishers Clearing House. He's also held roles at NBCUniversal and Nielsen.
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AdExchanger
JULY 6, 2022
What happens when your main monetization partner starts flagging your content as spam? Just ask Freecycle. The Freecycle Network is an online community that helps people donate still-usable items to keep refuse out of landfills. Users post listings of the things they want to give away, which makes Freecycle a publisher of sorts. Although Freecycle. Continue reading » The post When Header Bidding Got Too Complex, Freecycle Found Simplicity In Managed Services appeared first on AdExchanger.
Adweek
JULY 6, 2022
Birkenstock, the shoe brand known for comfortable yet arguably aesthetically unpleasing footwear, wants the world to know the ugly truth behind its iconic styles and the importance of foot health. That's why the brand kicked off "Ugly for a Reason," its first global paid content campaign with T Brand Studios, the content arm of New.
AdExchanger
JULY 6, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hungry For More The movie “Minions: The Rise of Gru” would be a box office hit even without swarms of TikTok-obsessed users – aka “Gentleminions” – showing up to screenings dressed in suits. That’s organic. But the Minions marketing team is also going to. Continue reading » The post If Minions Don’t Conquer The World, Brands Will; Criteo Is Back From The Brink appeared first on AdExchanger.
Adweek
JULY 6, 2022
As an athlete and activist, Briana King (she/they) has launched meetups in cities across America and internationally for "girls, gays and theys" to skateboard in safe and supportive environments. Along the way, the model-actor--who starred in the coming-of-age drama Skate Kitchen--has collaborated with heavyweight brands such as Apple, Nike and Squarespace, while Vogue has called.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JULY 6, 2022
Uncommon Creative Studio is appealing to pet owners with a new campaign – its first for ManyPets insurance – saying they need to insure their pets if they want to ensure their own happiness. A series of posters celebrates the health benefits of owning a pet while giving people a selfish reason for taking out. The post Dogs are a ‘legal high’ in Uncommon’s new campaign for ManyPets insurance first appeared on More About Advertising.
Adweek
JULY 6, 2022
Google is cracking down on app publishers' use of the Query_All_Packages API, which lets developers see all the apps on someone's phone, access that has long concerned privacy advocates but is exacerbated in a post-Roe world. Starting July 20, Android app developers that use the API must submit a declaration for why they're using it.
MNTN
JULY 6, 2022
With the rise of Connected TV advertising , marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most. See what marketers are asking, and what the experts have to say.
Adweek
JULY 6, 2022
Heading west on U.S. Route 26 just beyond Oregon this past weekend, orange illuminated highway construction signs pointed toward the LIV Golf event just beyond Exit 55 for Dersham Road. At that exit, a LIV Golf-branded sign pointed fans toward parking at the Pumpkin Ridge Golf Course, hosting the event. On Old Pumpkin Ridge Road.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
JULY 6, 2022
Build-A-Bear is remaking itself for the 25th anniversary of its founding this year. This means using its experience and its data to appeal to older customers and create stronger online connections. “The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference.
Adweek
JULY 6, 2022
Gaming brands are finding no shortage of ways to tap into their communities. In this instance, one mobile game tapped a pop star to help it show off its cast of characters that stretches across the gender spectrum. To announce a new, game-changing team-up, Garena Free Fire, creative agency AKQA and Brazilian singer Anitta collaborated.
Martech Series
JULY 6, 2022
aytm (Ask Your Target Market), the leading consumer insights platform for some of the world’s most notable brands, creative agencies, and marketing consultancies, has announced the launch of their comprehensive Solutions Center marketplace. The new Solutions Center is built to empower researchers with a collection of agile and adaptable tools.
Adweek
JULY 6, 2022
Pinterest ads are now available in Argentina, Chile and Colombia, joining Brazil and Mexico in the Latin American region. The addition of those three countries follows the onboarding of Japan in June. The small group of partners in Argentina, Chile and Colombia that received early access included Publicis Groupe on the agency side and Tiendas.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
JULY 6, 2022
First time entrant recognized: “Quantexa has differentiated KYC and CDD and transaction monitoring development roadmap plans…” Quantexa, a leading global provider of Contextual Decision Intelligence solutions for the public and private sectors, announced that it has been named a ‘Strong Performer’ in The Forrester Wave : Anti-Money-Laundering Solutions, Q3 2022.
Adweek
JULY 6, 2022
When the news of the leaked draft opinion on the Supreme Court's decision to strike down Roe v. Wade broke out in May, it set off a flurry of bills to regulate the future of data privacy. Introduced in April, the Fourth Amendment is Not for Sale Act closes the legal loophole that allows data.
Martech Series
JULY 6, 2022
Wildmoka has equipped Mediacorp, the national media network in Singapore, with a new, cloud-based tool for real-time clipping and distribution to support digital broadcast operations. This new video content service was realized with the implementation partner Qvest, a world-leading ICT integrator in the innovation-driven media industry. Marketing Technology News: Sensor Tower Grows Executive Leadership as It Scales for the Next Era in Digital Intelligence.
Adweek
JULY 6, 2022
To promote its Prime Day 2022 sales event, set for July 12 and 13, Amazon has dedicated more resources to a group of people who just keep growing in influence: influencers. For the first time ever, the ecommerce giant secured a handful of event spaces and filled them with merchandise set to go on sale.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
JULY 6, 2022
This is the marketer’s second deal with a gaming-focused group in the past year and squares with a larger commitment to improve diversity in media.
Adweek
JULY 6, 2022
At some stage earlier this year, a Greenpeace planner (presumably) whipped together a brief. Get: Sun-kissed agency owners and network bosses. To: Stop working with fossil fuel companies. By: Showing that fossil fuel is killing the planet, and any agency assisting with that crime should be made to feel complicit. Budget: The cost of an.
Martech Series
JULY 6, 2022
Partnership offers turnkey, frictionless subscription-as-a-service with a built-in springbig powered customer loyalty offering for cannabis retailers. springbig (the “Company”), a leading provider of SaaS-based marketing solutions, consumer mobile app experiences, and omnichannel loyalty programs to the cannabis industry, today announced an exclusive partnership with Kind+, the first scalable platform to power subscriptions and recurring orders for cannabis end consumers.
Adweek
JULY 6, 2022
Comcast Advertising named James Rooke the company's new president, overseeing the day-to-day running of Comcast Cable's advertising division. Top line Rooke takes over for Marcien Jenckes, who will manage the upcoming streaming joint venture between Comcast and Charter. Jenckes has been named managing director in a dual role, and Rooke will report to Jenckes.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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